{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000183-e5d6-d012-afe7-fff639cd0001","url":"https://www.aboutamazon.in/news/amazon-india-news/shukar-hai-sugar-hai-vineeta-singh-on-building-a-beauty-business","headline":"\"Shukar hai, SUGAR hai”: Vineeta Singh on building a beauty business","description":"Amazon shares women's inspirational stories of success on the episode of Mind Your Business with Vineeta Singh the sugar cosmetics CEO who started her entrepreneurship journey.","datePublished":"2022-10-18T04:42:50.895Z","dateModified":"2022-10-18T04:42:50.895Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/3f961c8/2147483647/strip/true/crop/1080x720+200+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F79%2F23%2F3b5800b843e89b1415440cfd6ec8%2Fvineeta-singh-opening-slate-1280x720.png","width":"300","height":"200"},"articleBody":"![Entrepreneurship is not just for geniuses](https://assets.aboutamazon.com/dims4/default/3f961c8/2147483647/strip/true/crop/1080x720+200+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F79%2F23%2F3b5800b843e89b1415440cfd6ec8%2Fvineeta-singh-opening-slate-1280x720.png)\n\n# \"Shukar hai, SUGAR hai”: Vineeta Singh on building a beauty business\n\n*In the latest episode of #MindYourBusiness, the CEO of SUGAR Cosmetics talks about how Amazon has helped her company find more engaged customers.\n*\n\nVineeta Singh started her entrepreneurship journey with a beauty subscription business. While the subscription business shuttered due to lack of scale, it helped her create a product that eventually led to building a full-fledged brand that is today known as SUGAR Cosmetics.\n\nThe CEO says every entrepreneur needs to spot the lessons behind failure and learn from it. “You don’t have to be flamboyant or a genius like Steve Jobs to run a business. Entrepreneurs come in all shapes, sizes, genders, and have their own style of leadership and building,” Singh believes.\n\nIn this fun chat with Amazon India, Vineeta also shares her mantra of being a successful entrepreneur and brings you up to speed on some fun facts about her journey. Like how SUGAR was not the first name of choice for her business. What was it then? Watch the video to find out!\n\n### Sold Out\n\nSUGAR is enjoying a phenomenal run during the ongoing Amazon Great Indian Festival. “So many of our products got sold out in the first three days itself! Women truly love Amazon and is on the way to becoming every woman’s favourite beauty destination,” reveals Singh.\n\nCatch this and more in this exclusive conversation on *Mind Your Business*!\n*The Great Indian Festival 2022 is live on [Amazon.in](https://www.amazon.in/events/greatindianfestival/?pf_rd_r=E05KYHEGZ89159WTZSGE&pf_rd_p=46d1092b-2fad-405d-8c7a-7b3420f6fd3f&pd_rd_r=e7d6831c-5985-4cc4-9cb9-9880704a5921&pd_rd_w=jioaM&pd_rd_wg=IpNCw&ref_=pd_gw_unk).*","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}