{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000183-7a3c-d3b5-a9eb-ffbfad310001","url":"https://www.aboutamazon.in/news/amazon-india-news/what-floats-aman-guptas-boat","headline":"What floats Aman Gupta’s boAt?","description":"Watch boAt co-founder & CMO Aman Gupta at his candid best in Amazon's new series ‘Mind Your Business’, where he talks about the work culture at boAt & his journey with Amazon.","datePublished":"2022-09-27T15:16:09.505Z","dateModified":"2022-09-27T15:16:09.505Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/6b8a197/2147483647/strip/true/crop/480x240+0+60/resize/1200x600!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FYO_5v9I1Ny4%2Fhqdefault.jpg","width":"1200","height":"600"},"articleBody":"# What floats Aman Gupta’s boAt?\n\n*A Great Indian Festival exclusive, Amazon's new series ‘Mind Your Business’ attempts to uncover this and more about the boAt co-founder and CMO.*\n\nIf you don’t know your consumers, you don’t know what you’re selling.\n\nThat’s the word coming in from boAt co-founder & CMO Aman Gupta, who believes that the community of ‘boAtheads’ played a major role in his company becoming one of India's leading wearables brands. \n\n> We respect our community. We did not get investments initially and it is boAtheads who made us who we are.\n> — Aman Gupta – Co-founder and CMO, boAt\n\nCatch Gupta at his candid best in *Mind Your Business*, where he also talks about the work culture at boAt, becoming everyone’s favourite shark, and his journey with Amazon.\n\n\"In 2014, when Amazon first started the Great Indian Festival, we also started our journey. Our first product was sold on Amazon.in. I have learnt a lot from Amazon,” he says.\n\n*The Great Indian Festival 2022 is now live on [Amazon.in](https://www.amazon.in/events/greatindianfestival/?pf_rd_r=E05KYHEGZ89159WTZSGE&pf_rd_p=46d1092b-2fad-405d-8c7a-7b3420f6fd3f&pd_rd_r=e7d6831c-5985-4cc4-9cb9-9880704a5921&pd_rd_w=jioaM&pd_rd_wg=IpNCw&ref_=pd_gw_unk).*","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}