{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000183-fb20-d68c-a1f3-ff63f4340001","url":"https://www.aboutamazon.in/news/amazon-india-news/when-content-meets-commerce-the-good-glamm-groups-journey","headline":"When content meets commerce: The Good Glamm Group's journey","description":"Watch Priyanka Gill, CEO of The Good Glamm Group, talk about her entrepreneurial journey from POPxo to CXXO in the final episode of Amazon Mind Your Business. ","datePublished":"2022-10-22T15:58:45.016Z","dateModified":"2022-10-22T15:58:45.016Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/15d797b/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5d%2F36%2F093e7ea34b4db6e3c45002151676%2Fpriyanka-gill-opening-slate-1280x720.png","width":"300","height":"200"},"articleBody":"![PRIYANKA GILL_OPENING SLATE_1280x720.png image](https://assets.aboutamazon.com/dims4/default/15d797b/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5d%2F36%2F093e7ea34b4db6e3c45002151676%2Fpriyanka-gill-opening-slate-1280x720.png)\n\n# When content meets commerce: The Good Glamm Group's journey\n\n*In the final episode of #MindYourBusiness, CEO Priyanka Gill talks about scaling up, giving back and cultivating the reading habit.*\n\nA leader is a reader—Priyanka Gill would concur.\n\nThe Good Glamm Group CEO says she has read about 100 books in a year. \"As an entrepreneur you have to constantly scale up. But first you have to scale yourself up,\" she says. \n\n### When brands merge\n\nGill reflects on the foundation of The Good Glamm Group. She recounts how POPxo, her digital media company, gained 60 million readers by 2020. Aside from this, she had also launched a makeup brand called MyGlamm. Priyanka decided to merge the two brands when their popularity soared, to bring out the power of connecting content with commerce.\n\n### Giving back to the community\n\nPriyanka wanted to play a pivotal role in fostering more women-led startups. Speaking about the initiative, she says, “I realise that I need to give back to the community that has given me so much. So, I emailed one of my investors Vani Kola (Kalaari Capital CEO), the only female VC I found in my entire journey. This is when we founded CXXO, an initiative to fund 10 million startups owned by women.”\n\n### Growing with Amazon India\n\nShe thanks Amazon India for supporting and supporting The Good Glamm Group's growing businesses.  “We are Amazon’s first DTC investment in India.”\n\nThe Great Indian Festival is a key phase for all brands under the group's umbrella as customers are keen to explore new products.\n\nCatch this and more in this exclusive conversation on *Mind Your Business*!\n\n*The Great Indian Festival 2022 is live on [Amazon.in](https://www.amazon.in/events/greatindianfestival/?pf_rd_r=E05KYHEGZ89159WTZSGE&pf_rd_p=46d1092b-2fad-405d-8c7a-7b3420f6fd3f&pd_rd_r=e7d6831c-5985-4cc4-9cb9-9880704a5921&pd_rd_w=jioaM&pd_rd_wg=IpNCw&ref_=pd_gw_unk).*","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}