{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000194-b156-d689-adf4-bbd6acb20000","url":"https://www.aboutamazon.in/news/entertainment/amazon-mx-player-streamnext-2025-biggest-announcement","headline":"StreamNext 2025 recap: Here's what happened at Amazon MX Player's maiden industry event","description":"Amazon MX Player’s StreamNext 2025 brought expert insights from Suhel Seth, Piyush Pandey, and Harish Bhat. Bollywood performances and 100+ new shows added to the excitement. Click for details!","datePublished":"2025-01-30T11:30:54.263Z","dateModified":"2025-02-27T13:04:38Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/12e4550/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F15%2F57%2F47015e1d4a4b8cd087a36ff699b3%2Fstreamnextlead.jpeg","width":"300","height":"200"},"articleBody":"![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/12e4550/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F15%2F57%2F47015e1d4a4b8cd087a36ff699b3%2Fstreamnextlead.jpeg)\n\n# StreamNext 2025 recap: Here's what happened at Amazon MX Player's maiden industry event\n\n*From unveiling a slate of 100+ new shows to Bollywood performances and keynote sessions by industry leaders, here’s everything you need to know about the showcase. *\n\nBobby Deol, Jackie Shroff, Malaika Arora, Ashneer Grover, Kalki Koechlin, Saba Azad, Ishwak Singh, Krystle D’Souza, Anusha Dandekar, Saqib Ayub, Ahsaas Channa, Gyanendra Tiwari, Badri Chavan, Shivankit Parihar, Shantanu Maheshwari, Shruti Sinha, and Tanvi Gadhkarishare their excitement about Amazon MX Player's upcoming big reveal.\n\nyou've waited enough!\naapke saare sawaalon ka jawaab mil jayega aaj 🎉 [#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw) is LIVE now![#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/vu7CKZb0V1](https://t.co/vu7CKZb0V1)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884943072779469003?ref_src=twsrc%5Etfw)\n\nStreamNext 2025, Amazon MX Player's biggest event, has begun. Expect a slate of announcements and updates. Standby for more details.\n\nAparshakti Khurrana is the host for StreamNext 2025.\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/7e0d5a5/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F33%2Faa%2Fc04d7bb4414799405b251dbcab3a%2Faparshakti-khurrana.jpg)\n\n\"Amazon MX Player’s library is so jam-packed, it’s practically a treasure chest for binge-watchers. From gripping dramas to international hits, there’s something for everyone. Millions and millions of viewers across India enjoy our original shows, blockbuster movies, and global hits. And this is exactly why Amazon MX Player is the perfect destination for brands and advertisers to reach out to their vast base of users.\"\n\n\"8 years ago when we launched advertising on Amazon.in, our idea was simple. Majority of the product searches online start on Amazon. So, if we recommended products using inputs from the makers or sellers then that would improve discovery for customers and allow brands to become successful. This was the idea. People come to shop, they express what they are looking for...and your product is right there. This has helped launch new products, create new brands, and drive growth.\" \n[Watch video](https://www.linkedin.com/feed/update/urn:li:activity:7297482157415960576/).\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/14b2959/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa6%2F41%2Fed9e85b5490fa89d3be23b8cc812%2Fgirish-prabhu.jpg)\n\n\"Technology has also transformed distribution and entertainment. Amazon MX Player has 250 million users and a very large pan-India distribution.. Viewers spend 40 mins to 2 hours watching premium entertainment on mobile and Connected TVs with very little distraction. Powered by trillions of shopping and streaming signals, brands can now reach customers and drive awareness through highly engaging video ads. And, here’s the cool part - you can reconnect with those customers to drive consideration, and most importantly purchases on and off Amazon,\" says Girish Prabhu.\n\n\"Streaming players are now as big as any big media company.\"\n\n> Ecommerce makes up a quarter of all global retail sales and India is ahead of that curve when compared to other prominent countries.\n\n\"We live in a world where all the ways in which you would reach out to a customer have changed. Marketing has changed. We have infinite products and media offerings. How do you then reach your customers? India is a great example of multichannel and omnichannel marketing. AI is only accelerating this in the form of AI dubbing; it gives you infinite interns. 85% of global producers plan AI dubbing. Connected TVs are heading into $40-50 billion and India is the most interesting market. They are forecasted to be the largest growing sector in India,\" says Evans.\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/005a030/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1f%2F4c%2F79bca1204f239d319e17e443ddf1%2Fbenedict-evans.jpg)\n\nthe masterminds of advertising have spoken![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/WRvLQHapHa](https://t.co/WRvLQHapHa)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884955643456753684?ref_src=twsrc%5Etfw)\n\nIndustry doyens Harish Bhat, Piyush Pandey and Suhel Seth are set for an engrossing conversation on the future of advertising—how brands reach consumers and developments in media. \n\n- Suhel Seth - Indian businessman and columnist\n- Harish Bhat - Advisor and Director - Tata Group\n- Piyush Pandey - Adman, and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency)\n\nPiyush Pandey says \"Whatever the medium, if you can't touch the hearts of people then you've failed.\" Harish Bhat adds, \"No matter which era, brands need to build and win customer trust and hearts, which requires great products and great storytelling.\"\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/7bed519/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd0%2Ffa%2F0d2594354be9aac651727e3e66c3%2Ffireside-chat.jpg)\n\nModerator Suhel Seth remarks. \"Influencers now exceed the number of traffic lights in India.\" \n\nPiyush Pandey replies, \"Influencers do play a important role. Use the traffic lights that guide you at main junctions, not on the smaller streets. If an influencer is actually associated with the category you want to sell in and uses those products, then that influencer is much better than a celebrity endorsement.\"\n\n![Karan Bedi, Head of Amazon MX Player](https://assets.aboutamazon.com/dims4/default/fdedc06/2147483647/strip/true/crop/1080x1080+0+0/resize/767x767!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F75%2F11%2Fbf57c1f8446f961056ef7a07c8c7%2Fkaran-bedi.jpg)\n\n\"Over 450 million users consume video content across devices in India today, a number that is growing very rapidly and is expected to touch over 600 million next year. The key thing about this growth is that it is not just restricted to a single demographic but is happening across the board - across ages, genders, and income groups,\" says Karan Bedi. \"The main DRIVER of this shift is that audiences are moving from TV to digital as India’s premier mass consumption medium. But more than just reach, streaming also provides a higher quality of engagement. In many countries, especially India, a higher proportion of users engage with ads while streaming when compared to TV.\"\n[Watch video](https://www.linkedin.com/feed/update/urn:li:activity:7292166331305517056/).\n\n\"Going beyond engagement, to actual ROI in terms of recall or consideration, streaming wins over every other medium. While it scores well on immediate impact, the difference is even more pronounced from a long-term impact perspective, where the gap widens. This is because video streaming is an active consumption medium, and TV is passive,\" says Bedi.\n\n\"Even within video, streaming services with curated content consistently outperform UGC. Users are more invested when watching immersive stories. Ads on streaming are not just seen, but remembered and acted upon. If it wasn't clear, ads on streaming video create great ROI!\"\n\n\"First, our core mission has always been, and remains, to offer great quality entertainment for free, now backed by Amazon’s trust and safety. We provide our users with great content, and our advertisers with access to a wide range of audiences across multiple distribution channels.\n\nSecond, we provide huge reach. MX Player is one of the largest apps in India with over 1.4 billion downloads on PlayStore, one of the only apps anywhere in the world to do so, and over 250 million unique users. MX's reach is equivalent to some of the top TV channels in India.\n\nThird, our users are very diverse across income groups, age groups, gender and geographies. Over 50% are NCCS A and 50% are in Tier 1 and metro cities.\n\nLast but not least, a key advantage that we offer is that [MX Player is now a part of Amazon](https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger) – which allows us to leverage trillions of first-party shopping signals from millions of Amazon customers, providing a significant differentiator to brands in reaching relevant audiences.\"\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/aaf6eb7/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F12%2Fd8%2Ff3765951426788b6a93a30cdf62e%2Fkaran-bedi.jpg)\n\n\"With the benefit of this huge distribution, we reiterate our commitment to offering premium and high quality content to India for free and are doubling down – with over 100 new shows, along with hundreds of movies, series and more, in 2025,\" Karan Bedi.\n\n\"The massive reach and engagement of Amazon MX Player has been possible because we place viewers at the heart of our content creation journey,\" says Dusad. \n\n\"Innovating not only on the stories we tell but also around the formats in which stories are told. Sometimes viewers look for longer duration shows to binge on weekends, and at other times look for some quick, snackable content. We are soon launching MX Fatafat, which will have micro dramas; power-packed scripted series with 2-minute long episodes in vertical format to address in this evolving need. Bite-sized content for when you have bite-sized time to consume it. And finally! For a value conscious country like ours, what could delight the customer more! A fully charged-up slate of shows on a service that is completely free of charge.\"\n[Watch video.](https://www.linkedin.com/feed/update/urn:li:activity:7294941950204420096/)\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/67051ce/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fea%2Fee%2Fd7359a3b4348a3a1bc2073b7710e%2Famogh-dusad.jpg)\n\nHere’s our exclusive first look at our 2025 slate.\n\n![Hip Hop India 2](https://assets.aboutamazon.com/dims4/default/94b70ad/2147483647/strip/true/crop/1080x1350+0+0/resize/767x959!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4c%2F8d%2F60f531c3445f82938b404d2aad86%2Fhh2.jpg)\n\n**The plot:** Season 2 of Hip Hop India will up the game with more hip-hop dance, acts and music. S2 brings in hip-hop icons from across the streets of India. It was also have more episodes than S1.\n\n**Production:** Frames Production Company Pvt Ltd\n**Producer:** Ranjeet & Hemant\n**Talent:** Malaika Arora, Remo Dsouza, Manisha Rani, Wicked Sunny\n\nrulers upar, workers neechepar kaun banega sabka boss? 🤔[#RiseAndFall](https://twitter.com/hashtag/RiseAndFall?src=hash&ref_src=twsrc%5Etfw) coming soon, on Amazon MX Player![@Ashneer_Grover](https://twitter.com/Ashneer_Grover?ref_src=twsrc%5Etfw)[#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/YyHjvfIyRC](https://t.co/YyHjvfIyRC)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884954485816205536?ref_src=twsrc%5Etfw)\n\n**The plot:**  This high-stakes competition will feature 16 contestants battling for power in a divided house, where social hierarchy and strategic gameplay determine their fate. Rulers hold the power and the ability to control the workers - but their status is not permanent. In a series of twists and turns we see the powerful becoming powerless and vice - versa. The show promises high-stakes drama, power struggles offering a thrilling experience for viewers.\n\nRise and Fall is distributed by All3Media International and was originally a Studio Lambert and Motion Content Group series for Channel 4, UK.\n\n**Production:** Banijay Asia\n**Producer**: Deepak Dhar\n**Talent:** Ashneer Grover\n\nnaye season ke naye attempts ke liye kaun ready hai? 🤔[#HalfCA](https://twitter.com/hashtag/HalfCA?src=hash&ref_src=twsrc%5Etfw) Season 2 coming soon, on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/rZn8YBXL2o](https://t.co/rZn8YBXL2o)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884955788420198695?ref_src=twsrc%5Etfw)\n\n**The plot:** Archie, a CA aspirant is trying to figure out her path into the world of Chartered Accountancy, but is flanked with self doubt whenever she encounters any problem. But she continues to find solutions in her experiences. In this coming of age drama, the one thing Archi learns however is to never give up and stick to a goal until it has been achieved.\n\n**Production:** The Viral Fever\n**Producer**: Vijay Koshy\n**Director:** Pratish Mehta\n**Writers:** Khushbu Baid, Tatsat Pandey, Harish Peddinti\n**Talent:** Ahsaas Channa, Gyanendra Tripathi, Prit Kamani, Anmol Kajani, and Rohan Joshi\n\nDr. Vidushi ke clinic mein aap sabka phirse swagat hai! 🩺👩🏻‍⚕️[#WhosYourGynac](https://twitter.com/hashtag/WhosYourGynac?src=hash&ref_src=twsrc%5Etfw) Season 2, coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/QUQLq8JRLe](https://t.co/QUQLq8JRLe)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884957279008784541?ref_src=twsrc%5Etfw)\n\n**The plot:** Vidushi, a gynecologist, feels content with her growing practice and blossoming relationship with Arth, but insecurities creep in when she compares her modest achievements to his success. Her father, Papa Kothari, is loving but overprotective, discouraging her from pushing her career further. Meanwhile, her friends are struggling—Swara is secretly battling postpartum depression, and Meher is unhappy despite his new job and relationship. Vidushi's own relationship with Arth becomes strained by misunderstandings, especially when his well-intentioned gestures make her feel inadequate.\n\nHowever, Vidushi proves herself a capable doctor, helping patients through complex cases, including delivering triplets and diagnosing Nurse Violet’s perimenopause. Nurse Violet’s rare praise, coupled with honest criticism about Vidushi's lack of self-confidence, helps her realize her worth. With the love and support of her friends, family, and patients, Vidushi finds new strength in her clinic and herself. Ultimately, she takes a bold step and asks Arth, \"Will you move into my clinic with me?“\n\n**Creator:** Girliyapa\n**Producer**: Vijay Koshy, Shreyansh Pandey\n**Director:** Himali Shah\n**Written:** Shreya Srivastava, Mohakh Pajni, Shivani Bhasin\n**Talent:** Saba Azad, Karishma Singh, Kunal Thakur, Vibha Chibber, Aaron Koul\n\nnet practice khatam\nab asli innings hogi shuru!🏏[#Sixer](https://twitter.com/hashtag/Sixer?src=hash&ref_src=twsrc%5Etfw) Season 2, coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/5ZqUny0DBa](https://t.co/5ZqUny0DBa)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884958935083593973?ref_src=twsrc%5Etfw)\n\n**The plot**: One of the central themes explored in this season is the burgeoning friendship between Nikku and Shanu. Despite their past rivalry, the two cricketers find themselves united by a common goal as they team up for the tournament. Their bond strengthens with each match, providing viewers with insight into the depth of their camaraderie and mutual respect.\n\nMeanwhile, the seasoned cricketer Sanjay Bhaiya grapples with the fading stardom of his cricketing career. Initially ashamed of playing with a tennis ball, Sanjay rediscovers his passion for the game through a conversation with a former Indian cricketer. Refusing a lucrative offer to play for the All Stars in the finale, Sanjay chooses to join his native team, Vijaynagar 11, reaffirming his love for cricket and embracing his true value beyond fame and fortune.\n\n**Production:** The Viral Fever\n**Producer:** Vijay Koshy, Shreyansh Pandey, Chaitanya Kumbhakonum\n**Director:** Divyanshu Malhotra\n**Written:** Shivankit Singh Parihar, Harish Peddinti\n**Talent:** Shivankit Singh Parihar, Karishma Singh, Badri Chavan, Anandeshwar Dwivedi, Gaurav Singh\n\n\"We are working very closely with brands to launch a lot of new products. We are amplifying these by doing rich brand integration with our shows and are including these in our viewing experience; we are making it contextual,\" says Aruna, adding, \"We are now innovating at scale with generative AI, which in the future will help brands deploy creatives with AI, all with one click which will help brands save significant amount of money and efforts.\"\n\n\"With Amazon MX Player, we are uniquely able to bring together award-winning content, trillions of first-party signals, and leading ad tech to not only deliver relevant ad experiences, but also to measure their impact, from the very top of the funnel to the very bottom. And we can do that for all brands, not just those who sell on Amazon. Due to this, the biggest brands across industries have trusted us!\"\n[Watch video.](https://www.linkedin.com/feed/update/urn:li:activity:7292500715275448321/)\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/4fd7b62/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd9%2F2c%2F5e80e0a0480c860c10b14e40956d%2Faruna-daryanani.JPG)\n\nHunter is back…yaad hai na, yeh tootega nahin, todega! ❤️‍🔥😎\n [#Hunter](https://twitter.com/hashtag/Hunter?src=hash&ref_src=twsrc%5Etfw) Season 2, coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/ZLU8zEp7C4](https://t.co/ZLU8zEp7C4)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884961880651051010?ref_src=twsrc%5Etfw)\n\n**The plot:** The Salesman, a ruthless international arms dealer, kidnaps Pooja—Vikram’s daughter, believed to be dead and forces Vikram into a treacherous mission for her release. Escaping CID custody, Vikram teams up with the Salesman’s cryptic associate, the Guide, to infiltrate a highly secure facility. The ‘package’ they’re sent to retrieve turns out to be Aditya, the Salesman’s son in a vegetative state. Pursued by enemies through the underworld of Thailand, Vikram and the Guide face relentless threats as the Salesman brokers a brutal deal with the Red Wa, a powerful mafia gang. As flashbacks unravel the Salesman’s dark past with RAW and Aditya’s crucial role in his empire, Vikram finds himself caught in a deadly game. The Salesman ensnares him in a heart-stopping dilemma: rescue his wife or daughter, but not both. In a race against time, Vikram must make an impossible choice—save his family, but at what cost?\n\n**Production:** SaReGaMa India, Yoodlee Films\n**Producer**: Vikram Mehra & Siddharth Anand Kumar\n**Director:** Prince Dhiman & Alok Batra\n**Writer:** Khush Mullick & Ali Haji & Veer\n**Talent:** Suniel Shetty, Jackie Shroff, Barkha Bisht, Anusha Dandekar\n\n[#OmJha](https://twitter.com/hashtag/OmJha?src=hash&ref_src=twsrc%5Etfw), Director of Media, Data and Partnerships at [@PepsiCo](https://twitter.com/PepsiCo?ref_src=twsrc%5Etfw), enlightened the room with his wisdom and expertise[#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/rbR1XCL6Ct](https://t.co/rbR1XCL6Ct)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884963485324587221?ref_src=twsrc%5Etfw)\n\n“Our partnership with Amazon MX Player has been symbiotic and quite truthful. We have been able to drive significant lifts for our brands which are the best in class as is evident from the researches conducted. The content streaming on the platform has driven great emotional resonance and physical ability for our brands,\" says Om Jha.\n\ncaution: aage khatra hai! ⚠️⚠️[#Bhay](https://twitter.com/hashtag/Bhay?src=hash&ref_src=twsrc%5Etfw) - The Gaurav Tiwari Mystery, coming soon on Amazon MX Player![@karantacker](https://twitter.com/karantacker?ref_src=twsrc%5Etfw)[@KalkiKoechlin33](https://twitter.com/KalkiKoechlin33?ref_src=twsrc%5Etfw)[@Danishsood12](https://twitter.com/Danishsood12?ref_src=twsrc%5Etfw)[@salonibatra_29](https://twitter.com/salonibatra_29?ref_src=twsrc%5Etfw)[@almightymotion](https://twitter.com/AlmightyMotion?ref_src=twsrc%5Etfw)[@prabhleensandhu](https://twitter.com/PrabhleenSandhu?ref_src=twsrc%5Etfw)[#RobbieGrewal](https://twitter.com/hashtag/RobbieGrewal?src=hash&ref_src=twsrc%5Etfw)[#ArshadSayyed](https://twitter.com/hashtag/ArshadSayyed?src=hash&ref_src=twsrc%5Etfw)[#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/c8nWuwWEUv](https://t.co/c8nWuwWEUv)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884964065380028795?ref_src=twsrc%5Etfw)\n\n**The plot:** This series is based on the life of Gaurav Tiwari, India’s first paranormal investigator, Transitioning from a career as a commercial pilot, Gaurav Tiwari's life took a dramatic turn after a personal encounter with the supernatural, leading him to establish the Indian Paranormal Society (IPS). The series dramatises the investigations across the most haunted locations across India, using a mix of scientific tools & traditional methods.\n\nThe story is interwoven with the journey of Irene, an author, who sets out to unravel the mystery surrounding Gaurav’s sudden and enigmatic death in 2016. Her quest not only sheds light on Tiwari's profound impact in the world of paranormal but also leads her to a deeper understanding of herself and the mysteries that lie beyond the known world.\n\n**Production:** Almighty Motion Pictures\n**Producer**: Prabhleen Sandhu\n**Director:** Robbie Grewal\n**Written:** Arshad Syed\n**Talent:** Karan Tacker, Kalki Koechlin, Danish Sood, Saloni Batra\n\nJim Sarbh aur Naseeruddin Shah ke saath, dekhiye CEO Xerxes Desai ki kahani.\n\nlet’s turn back the time and watch Made in India- [#ATitanStory](https://twitter.com/hashtag/ATitanStory?src=hash&ref_src=twsrc%5Etfw), coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/rVvL7i2ZQA](https://t.co/rVvL7i2ZQA)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884967149963559018?ref_src=twsrc%5Etfw)\n\n**The plot:** Based on Vinay Kamath’s “Titan, Inside India’s Most Successful Consumer Brand”, the series chronicles the journey of Titan from how it was conceptualised to becoming an enduring homegrown brand which stands for pride and success for every Indian.\n\nSeen through the eyes of its CEO Xerxes Desai, the series dramatizes the journey of setting up Titan imbuing JRD Tata’s philosophy, its initial struggles to ultimately finding a recipe for entrepreneurial success. The watershed moments in Titan’s history are captured till they create the world’s slimmest watch and silence their detractors under Desai’s tutelage.\n\n**Production:** Almighty Motion Picture\n**Producer**: Prabhleen Sandhu\n**Director:** Robbie Grewal\n**Writer:** Karan Vyas\n**Talent:** Jim Sarbh, Naseeruddin Shah, Vaibhav Tatwawadi, Namita Dubey, Kaveri Seth, Lakshvir Saran\n\nwhen advertising is the game, [#SirMartinSorrell](https://twitter.com/hashtag/SirMartinSorrell?src=hash&ref_src=twsrc%5Etfw) is the name 🤩[#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/hFBMLe9EWg](https://t.co/hFBMLe9EWg)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884973137307328619?ref_src=twsrc%5Etfw)\n\n\"We live in a world where choosing your geographies and using technology to drive efficiencies in advertising is important. A world where digital dominates will become increasingly important in an AI-driven, energy-driven, capitalistic-driven world. Data is your real fuel in this world. It's important for clients to control and integrate third party data. There need to be constituencies and cohorts instead of indvidualised data,\" says Sorrell. Edited excerpts.\n\napni gaon ki mitti hi hai iski pehchaan! 🙌[#Mitti](https://twitter.com/hashtag/Mitti?src=hash&ref_src=twsrc%5Etfw) - Ek Nayi Pehchaan, coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/SRU8m4oFWJ](https://t.co/SRU8m4oFWJ)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884974127389544906?ref_src=twsrc%5Etfw)\n\n**The Plot:** The protagonist Raghav's journey in *Mitti - Ek Nayi Pehchaan* is a poignant exploration of his dual existence as a successful corporate professional while he nurtures a profound connection to his village roots. Central to Raghav's transformative journey are relationships he left behind with his family and the one he develops with the local District Collector – Kratika.\n\nWhat begins as a simple loan repayment for his deceased grandfather evolves into a commitment to transform the traditional farming practices through modern agrarian methods. Mitti depicts the potential of farming success seen in the numerous success stories of new age agri-entrepreneurs. The heart of the country is in the village and Raghav follows his heart to transform where his roots are.\n\n**Production:** Freshlime Films\n**Producer**: Akash Chawla, Arunava Joy Sengupta\n**Director:** Gaganjeet Singh, Alok Dwivedi\n**Writer:** Nikhil Sachan\n**Talent:** Ishwaq Singh, Shruti Sharma, Alka Amin, Diksha Juneja\n\nyeh story hai uski jisne [#FirstCopy](https://twitter.com/hashtag/FirstCopy?src=hash&ref_src=twsrc%5Etfw) aur bollywood ki duniya ko hila diya tha. [#FirstCopy](https://twitter.com/hashtag/FirstCopy?src=hash&ref_src=twsrc%5Etfw) coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/hO9gerWxlf](https://t.co/hO9gerWxlf)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884976338463002779?ref_src=twsrc%5Etfw)\n\n**The plot:** Set in the 90’s, this is a story of Arif, an ambitious boy from Byculla, who wants to earn money and respect from his young wife and family. He often resorts to petty crimes to make ends meet before he begins working at a film company owned by Mahesh, an arrogant but successful producer. Chance events at the office lead Arif to discover video piracy, which he gets into for some extra income. After Mahesh humiliates Arif at work one day, he quits and decides to pursue piracy full time as revenge. Arif’s fortunes turn in his favour as other disgruntled staff at Mahesh’s office and corrupt censor board officials all make it easy to source first copies of new movies before they hit theatres. Meanwhile, a steadfast police officer is transferred to Mumbai to tackle the piracy menace, and through a series of clever deductions, the officer identifies the point of leak.\n\n**Production:** Salt Media and RVCJ\n**Producer**: Jitender Singla, RVCJ, Farhaan Zamma, Firdaus Sayed\n**Director:** Farhan Zamma\n**Writer:** Farhan Zamma\n**Talent:** Munawar Faruqui, Saqib Ayub, Gulshan Grover, Krystle Dzousa, Ashi Singh, Meiyang Chang\n\n![Jamnapaar](https://assets.aboutamazon.com/dims4/default/811a5bb/2147483647/strip/true/crop/1080x1350+0+0/resize/767x959!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F4d%2F647b27204d178d9dfebfa3008493%2Fjamnapaar.jpg)\n\n**The plot:** *Jamnapaar* returns with its second season. While the first season was about embracing your identity and where you belong, this season is about protecting your identity.\n\nSeason 2 picks up after a year after Shanky's CA license is suspended, leaving him to finding his identity beyond being a CA. Meanwhile, KD Bansal, the patriarch of the family, struggles with his rigid moral compass, which clashes with Shanky's evolving views on success and happiness. As rivalry with corporate coaching academies intensifies, Shanky must rally his family and friends to protect their legacy and the integrity of their community. Through innovative strategies and a commitment to core values, Shanky learns that true progress requires not just ambition but also a strong moral foundation.\n\n**Production:** Sunshine Productions\n**Producer**: Sudhir Sharma and Seema Sawhney Sharma\n**Director:** Prashant Bhagia\n**Writer:** Gaurav Arora and Jasmeet Bhatia\n**Talent:** Ritvik Sahore, Varun Badola, Tanvi Gadkari, Anubha Fatehpuria, Ankita Sehgal\n\nyeh hai Lafango ki duniya, and we’re just living in it 🔥[#Lafangey](https://twitter.com/hashtag/Lafangey?src=hash&ref_src=twsrc%5Etfw), coming soon on Amazon MX Player[@WhoGaganArora](https://twitter.com/WhoGaganArora?ref_src=twsrc%5Etfw)[@BarkhaSingh0308](https://twitter.com/BarkhaSingh0308?ref_src=twsrc%5Etfw)[@Anudsinghdhaka](https://twitter.com/Anudsinghdhaka?ref_src=twsrc%5Etfw)[@iamharshbeniwal](https://twitter.com/iamharshbeniwal?ref_src=twsrc%5Etfw)[@salonayyy](https://twitter.com/salonayyy?ref_src=twsrc%5Etfw)[#YellowMontage](https://twitter.com/hashtag/YellowMontage?src=hash&ref_src=twsrc%5Etfw)[@prem_mere_bhai](https://twitter.com/prem_mere_bhai?ref_src=twsrc%5Etfw) @yadavkibaraat[#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/T4iakTrO8u](https://t.co/T4iakTrO8u)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884982875575177590?ref_src=twsrc%5Etfw)\n\n**The plot:** Set in Delhi, the plot follows three friends as they navigate the trials of adulthood amidst societal pressures and personal dreams. Chaitanya, Rohan, and Kamlesh, find themselves entangled in a web of career woes, romantic upheavals, and familial expectations. As they grapple with the harsh realities of life, each must confront their inner demons to forge their paths in society.\n\n**Production:** Yellow Montage\nProducer: Prem Mistry, Abhishek Yadav\n**Director:** Prem Mistry\n**Writer:** Abhishek Yadav\n**Talent:** Harsh Beniwal, Anud Singh Dhaka, Gagan Arora, Barkha Singh,Saloni Gaur\n\njapnaam shuru kar lo, Baba Nirala aa rahe hai jald hi! [#EkBadnaamAashram](https://twitter.com/hashtag/EkBadnaamAashram?src=hash&ref_src=twsrc%5Etfw) Season 3 Part 2 co-presented by Vimal, coming soon on Amazon MX Player![#StreamNext2025](https://twitter.com/hashtag/StreamNext2025?src=hash&ref_src=twsrc%5Etfw)[#WatchFree](https://twitter.com/hashtag/WatchFree?src=hash&ref_src=twsrc%5Etfw)[#AmazonMXPlayer](https://twitter.com/hashtag/AmazonMXPlayer?src=hash&ref_src=twsrc%5Etfw)[pic.twitter.com/Bxn9ocMcLp](https://t.co/Bxn9ocMcLp)\n\n— Amazon MX Player (@MXPlayer) [January 30, 2025](https://twitter.com/MXPlayer/status/1884984123384877431?ref_src=twsrc%5Etfw)\n\n**The plot:** In the previous season, we saw how Baba, using his contacts, completely turns the court case around. A case is filed against Pammi, and she is imprisoned. To make things worse, Pammi loses her mother soon after. Baba Nirala learns about Pammi’s situation and arranges a satsang in the jail, providing him with an opportunity to meet Pammi. He orders the DIG to drop the charges against her and takes her back to the ashram. Though she returns to the ashram, Pammi receives a cold reception and is placed in isolation. Driven by rage and vengeance, Pammy first fools everyone into believing that she is no longer the same and is now completely devoted to Baba. She tricks Bhopa into falling in love with her and creates a rift between him and Baba. Unaware of her plan, Baba falls into her trap, giving her the evidence she needs to bring him down.\n\n**Production:** Prakash Jha Productions (PJP)\n**Producer**: Prakash Jha\n**Director:** Prakash Jha\n**Writers:** Prakash Jha , Madhvi Bhatt, Avinash Kumaar, Sanjay Masoom\n**Talent:** Bobby Deol, Aaditi Pohankar, Darshan Kumar, Chandan Roy Sanyal, Tridha Choudhury, Vikram Kochhar, Sachin Shroff, Anurita Jha, Rajeev Siddhartha\n\n![Amazon MX Player](https://assets.aboutamazon.com/dims4/default/549c037/2147483647/strip/true/crop/720x900+0+0/resize/767x959!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fed%2Fd2%2F3c35a3f74c9884ac8e8b84717c7f%2Fbindiya.jpg)\n\n**The plot:**Several members of a dysfunctional gangster family from Bihar are trying to take over the city as the next boss while dealing with internal family struggles and backstabbing. The series stands out from most gangster films/series based in India in two ways: first it is filled with black situational humour around a gangster family, and secondly, it is about war “ within the family” rather than with outside forces.\n\n**Production:** MXP Media\n**Director:** Raj Amit Kumar\n**Writers:** Raj Amit Kumar, Sankalp Rawal\n**Talent:** Ranvir Shorey, Saurabh Shukla, Seema Biswas, Sushant Singh, Vineet Kumar,\nSai Tamhankar, Kranti Prakash Jha, Tannishtha Chatterjee, Sheeba Chaddha, Dibyendu Bhattacharya\n\n![Amazon MX Player](https://assets.aboutamazon.com/dims4/default/2c38c75/2147483647/strip/true/crop/720x900+0+0/resize/767x959!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6d%2F30%2Fcaf3b4924bfbb8a1ed01ebccaa61%2Fpetty-cash.jpg)\n\n**The plot:** Set in present-day Purulia, Petty Cash follows siblings Latika and Palash as they attempt a seemingly harmless petty cash robbery at a local bank—only to be thrust into a dangerous web of crime and corruption. What begins as a quick fix spirals out of control, entangling them with ruthless forces and long-buried secrets tied to the infamous Purulia arms drop. As the stakes rise, they must navigate a world where nothing is as it seems, and survival is anything but certain.\n\n**Production:** Drishyam + N20 Films\n**Producer**: Raghav Gupta\n**Director:** Ruchir Arun\n**Writers:** Saurabh Dey, Aman Mannan\n**Talent:** Tanya Maniktala, Sahil Mehta, Gyanendra Tripathi\n\n![Amazon MX Player](https://assets.aboutamazon.com/dims4/default/74dd2b0/2147483647/strip/true/crop/720x900+0+0/resize/767x959!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc6%2Fb5%2Fdca5707b4d32907bf4d2b4f9522c%2Fgutar-gu.jpg)\n\n**The plot:** Anuj and Ritu, a couple navigating the ups and downs of a live-in relationship in Mumbai, face several humorous and heartfelt challenges. From keeping their arrangement a secret, to being discovered by Anuj's mother, and finally finding their footing around each other, the couple navigates the many challenges living together throws at them. When Anuj's friends from Bhopal surprise him, it adds to the chaos and hilarity.\nThe story showcases their evolving dynamics as they navigate love, cohabitation, and societal expectations with a mix of comedy, drama, and genuine connection, reflecting the complexities of modern relationships. Read about [Gutar Gu Season 2](https://www.aboutamazon.in/news/entertainment/gutar-gu-season-2-amazon-mx-player) here\n\n**Production:** Sikhya Entertainment\n**Producer**: Guneet Monga and Achin Jain\n**Director:** Saqib Pandor\n**Writers:** Gunjan Saxena, Garima Kunzru\n**Talent:** Vishesh Bansal & Ashlesha Thakur\n\n![Campus Beats](https://assets.aboutamazon.com/dims4/default/5c5d244/2147483647/strip/true/crop/1080x1350+0+0/resize/767x959!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F29%2F7a%2F22bf766e4d619b7bb936d6e17705%2Fcampus-beats.jpg)\n\n**The plot**: [Ishaan-Netra](https://www.aboutamazon.in/news/entertainment/campus-beats-season-3-cast-interview) and the entire team of MAD is all set to enter the International Dance Championship, completely unaware of the fact that their arch nemesis, Rihaana has come back as the leader of the competing team! As the battles of dance and love get more intense, will Ishaan and Netra's love survive its biggest test yet? Only time and dance will tell…\n\n**Production:** Banijay Asia\n**Producer**: Deepak Dhar\n**Director:** Aniruddha Rajderkar\nWriters: Nikita Dhond, Aakash Shewakamarani , Palki Malhotra , Shweta Singh\n**Talent:** Shantanu Maheshwari, Shruti Sinha, Sahaj Singh Chahal, Tanvi Gadkari\n\n**Amazon MX Player announced 100+ free titles for 2025 including:**\n\n*Hip Hop Indi*a Season 2\n*Rise And Fall*\n*Half CA* Season 2\n*Who’s Your Gynac* Season 2\n*Sixer* Season 2\n*Hunter Season 2 - Tootega Nahin Todega*\n*Bhay - The Gaurav Tiwari Story*\n*Mitti - Ek Nayi Pehchaan*\n*First Copy*\n*Jamnapaar* Season 2\n*Lafangey - Sapne, Dosti, Duniya*\n*Made in India - A Titan Story*\n*Ek Badnaam Aashram* Season 3 (Part 2)\n*Petty Cash*\n*Bindiya*\n*Campus Beats* Season 5\n*Gutar Gu* Season 3\n\nAnd to bring this spectacular event to an end, Salim-Sulaiman are performing with a live band which will be followed by DJ Sahil.\n\n![Amazon MX Player StreamNext 2025](https://assets.aboutamazon.com/dims4/default/387fb67/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb2%2F1f%2F22903afe45b9b697e454872ecd35%2Fsalim-sulaiman.JPG)\n\n![Salim Sulaiman performance Amazon](https://assets.aboutamazon.com/dims4/default/9c55ba3/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F49%2Fd8%2F2eb09e834b679fed35dec5b18629%2Fjp-4931.JPG)\n\n![Salim Sulaiman performance Amazon](https://assets.aboutamazon.com/dims4/default/8764770/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb7%2F4b%2Ffcb4bf544069a1d287d0a4f5c726%2Fjp-5033.JPG)\n\n*(This live event has now ended)*\n\nWelcome to our live coverage of StreamNext 2025, Amazon MX Player's exciting showcase of upcoming content and innovations! We're bringing you real-time updates from this star-studded event that promises to unveil the future of free, high-quality entertainment in India.\n\nHosted by the charismatic Aparshakti Khurana, StreamNext 2025 is a celebration of marketing, brand building, and great entertainment.\n\nWhat this entails: A thrilling lineup of new shows, exclusive sneak peeks, and insights from industry leaders.\n\n- Hear from Amazon MX Player leaders on the future of the service post Amazon's acquisition of MX Player (the service was earlier called Amazon miniTV)\n- Addresses from top industry executives, including Sir Martin Sorrell, Benedict Evans and Om Jha into the future and current standing of digital advertising and content streaming\n- A fireside chat featuring moderator Suhel Seth along with Piyush Pandey and Harish Bhat\n- Exciting announcements about upcoming original series and returning favourites\n- Special appearances and performances by Bollywood stars, creators, and storytellers\n- An interactive lounge for brand partners where Amazon MX Player showcased the strength of its ad capabilities\n\nKeep reading to see all the highlights, key announcements, and behind-the-scenes glimpses of this landmark event.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}