{"@context":"https://schema.org","@type":"NewsArticle","contentId":"000001a1-d034-ddff-a9ad-dcb515840000","url":"https://www.aboutamazon.in/news/retail/alexa-for-shopping-amazon-india","headline":"Meet Alexa for Shopping, your personalised AI assistant on Amazon","description":"Ask Alexa for Shopping to compare products, track prices and reorder essentials on Amazon.in. Free for all signed-in customers in India.","datePublished":"2026-11-12T14:56:47.516Z","dateModified":"2026-11-12T14:56:47.516Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/b3977b7/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcb%2Fd3%2F52b3f3b64d5ebcdde20e4cc2ab8f%2Falexa-for-shopping.jpg","width":"300","height":"200"},"articleBody":"![Alexa for shopping](https://assets.aboutamazon.com/dims4/default/b3977b7/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcb%2Fd3%2F52b3f3b64d5ebcdde20e4cc2ab8f%2Falexa-for-shopping.jpg)\n\n# Meet Alexa for Shopping, your personalised AI assistant on Amazon\n\n*Amazon begins the roll-out of Alexa for Shopping on the Amazon Shopping app and website in India.*\n\n---\n\n## Key takeaways\n\n- Alexa for Shopping combines deep product knowledge, in-depth product information from across the web, and powerful shopping capabilities with your personal preferences, shopping history, and conversations from across both Amazon.in and Alexa, creating one of the best, personalised AI assistant for shopping.\n- Customers can generate dynamic product comparisons, get AI-generated insights in search results and on product pages and view up to a full year of price history.\n- Signed-in Amazon customers can use Alexa for Shopping on select storefronts of the Amazon Shopping app and website, no Prime membership required.\n\n---\n\nAlexa for Shopping is now being rolled out to customers in India on select storefronts of the Amazon Shopping app and website. More than 400 million customers worldwide have already used AI-powered shopping assistance by Amazon in the past 12 months. \n\nAlexa for Shopping takes that experience further by bringing together the product expertise of Rufus with the personalised knowledge and context of Alexa+ to deliver a more personal, helpful shopping experience. It combines deep product knowledge, in-depth product information from across the web and powerful shopping capabilities with your personal preferences, shopping history and conversations from across both Amazon.in and Alexa, helping you research, compare and find the products you want at great prices. \n\nThe combination of product expertise and seamless personalisation is what sets Alexa for Shopping apart. What you share with Alexa on your Alexa-enabled devices can inform your shopping experience on Amazon.in and your conversations, browsing and purchases on Amazon.in can make Alexa more helpful across your experiences. It can help you find products, compare categories and items, provide personalised recommendations and guidance, track prices, reorder essentials and manage your basket. Just as Alexa+ already enhances the Amazon Music, Kindle, and Fire TV experiences, Alexa for Shopping brings that connected, personalised assistance to how you shop.\n\n![Alexa on web](https://assets.aboutamazon.com/dims4/default/ac9cb59/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F14%2F5e%2F7fb8dfea43a388e770452c5977b8%2Falexa-on-web.jpg)\n\n- [Introducing Alexa.com, a new way to interact with Alexa+ in India ](https://www.aboutamazon.in/news/devices-and-alexa/alexa-plus-web-browser-india)\n\n## An assistant that gets to know you\n\nHere is what that looks like in practice:\n\n- You are planning a weekend trip to the hills. You ask what you need to pack and shop for, and Alexa for Shopping gives you a helpful overview with product suggestions across categories that you can easily add to your basket, all in an instant.\n- You are running low on the household items you buy regularly, such as atta, tea and detergent. You ask Alexa for Shopping to add your usual items, it builds the basket from your past orders and you check out in a tap.\n- You are buying a gift for a child's birthday tomorrow. You ask for age-appropriate ideas within your budget and Alexa for Shopping suggests well-reviewed options that will arrive in time.\n- You are looking for a new air-purifier but are not sure where to start. You ask what to look for and get the key features that matter, your use case scenarios and product suggestions across a range of price points.\n- You are deciding between two popular wireless earbuds. Alexa for Shopping gives you a side-by-side summary of features, prices, and review highlights so you can choose with confidence.\n- We have built Alexa for Shopping with customer trust at the centre, giving you control over how the experience is personalised, including the ability to edit your preferences directly by chatting with Alexa for Shopping.\n\n## New and enhanced features with Alexa for Shopping\n\nAlexa for Shopping brings new and improved capabilities that make shopping more convenient and help you save time and money.\n\n- **Get AI overviews in search and on product pages:** Alexa for Shopping surfaces AI-generated overviews at the top of search results and on product detail pages, giving you a quick summary of a category and what to look for before you start browsing.\n- **Compare products:** Ask Alexa for Shopping to compare products and it provides a side-by-side summary of features, prices, and review highlights from Amazon websites / apps and public sources to help you evaluate your options.\n- **Check price history for up to a full year:** Tap Price History on any product detail page, or just ask, to see how a price has changed within a 30-day, 60-day, or 365-day period, helping you decide if it is the right time to buy.\n- **Set Deal Alerts and Scheduled Actions:** Set a deal alert and Alexa for Shopping lets you know when a price drops or a relevant deal appears. You can also set up recurring or one-time automations, for example, restock household essentials each month if the price drops below a level you choose. More than 4 million deal alerts were set by customers for the Amazon Great Indian Festival 2026, which can be more responsive with Alexa for Shopping.\n- **Learn about new categories and make bigger decisions:** For a bigger purchase like a 55-inch Smart TV or a gaming laptop, ask Alexa for Shopping to create a personalised shopping guide that compares options based on what matters most to you.\n- **Effortlessly manage your basket:** Alexa for Shopping can search past orders and add them to your basket or build new baskets from conversational directions. Say add my regular dog treats, add my usual cleaning products, or add my favourite coffee, and check out with a tap.\n- **Personalise your experience:** View, update and remove what you have shared with Alexa for Shopping, such as shopping preferences of family members, pets, interests, and dietary needs, simply by asking.\n\nAlexa for Shopping also has all the capabilities customers already rely on, including finding deals based on your browsing history and shopping lists, searching for items by price range, tracking packages, checking order status, and managing returns, all through conversation. When you need help beyond shopping, like controlling smart home devices, playing music, or managing household tasks, Alexa for Shopping hands off to Alexa+ on the Alexa app or Alexa.com.\n\n## What is ahead\n\nThis is just the beginning for Alexa for Shopping in India. We will keep adding new capabilities in the coming weeks and months. Stay tuned for more.\n\n## Get started\n\nAlexa for Shopping is now available in India at select storefronts of Amazon.in Shopping app and website. To get started, update your Amazon Shopping app and tap the Alexa icon in the bottom navigation bar, or find it at the top of your screen on desktop. All Amazon.in customers can use Alexa for Shopping for free when signed into their account, with no Prime membership or Echo device required.\n\n![Hindi](https://assets.aboutamazon.com/dims4/default/47a88bf/2147483647/strip/true/crop/1689x1126+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb9%2F17%2F5b7584274e2a9d534a2fff478456%2Fhindi.jpg)\n\n- [How we're building Alexa+ in India, for the world ](https://www.aboutamazon.in/news/devices-and-alexa/building-alexa-in-india-for-the-world)\n\n*Disclaimer: Alexa for Shopping is intended solely to assist you with shopping-related queries on Amazon.in, such as discovering, searching and comparing products, obtaining product information, and receiving shopping recommendations. Alexa for Shopping is not intended to be, and should not be used as, a source of general information including, but not limited to, news, current affairs, political, financial, legal, medical or health-related content, or any other content that is not related to your shopping on Amazon.in.*","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}