{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000196-5608-db0a-a7bf-76ea04710000","url":"https://www.aboutamazon.in/news/retail/amazon-launches-make-india-read-more","headline":"Amazon India strengthens ‘Make India Read More’ campaign for World Book Day 2025; announces book donation drive","description":"Amazon India teams up with NBT and NCERT to expand ‘Make India Read More’ campaign this World Book Day 2025. The goal is to make reading more accessible across India. Click for details!","datePublished":"2025-04-23T06:30:18.049Z","dateModified":"2025-04-23T06:30:18.049Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/64c0f12/2147483647/strip/true/crop/4536x3024+420+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbf%2F1a%2F7e168c7c430581182f5c6bca3d04%2Fworld-book-day3.jpeg","width":"300","height":"200"},"articleBody":"![Amazon, NBT & NCERT collaborate to expand ‘Make India Read More’ for World Book Day 2025](https://assets.aboutamazon.com/dims4/default/64c0f12/2147483647/strip/true/crop/4536x3024+420+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbf%2F1a%2F7e168c7c430581182f5c6bca3d04%2Fworld-book-day3.jpeg)\n\n# Amazon India strengthens ‘Make India Read More’ campaign for World Book Day 2025; announces book donation drive\n\n*To further strengthen the campaign, Amazon India is collaborating with NBT and NCERT on a nationwide donation drive to increase access to books for underserved communities.*\n\nThis World Book Day, Amazon India is expanding its 'Make India Read More' mission, a comprehensive effort to nurture India's reading culture through democratised access, innovative discovery and community engagement. This commitment builds on Amazon India's ongoing work in expanding book accessibility to readers across the country. To further democratise access to books, Amazon India is collaborating with the National Book Trust (NBT) and NCERT for a nationwide book donation drive to distribute thousands of books to Anganwadis, government schools and grassroots organisations over the next 12 weeks.\n\n![Amazon India Country Manager Samir Kumar on his 25 year journey](https://assets.aboutamazon.com/dims4/default/e0a9f11/2147483647/strip/true/crop/1728x1152+160+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe2%2F60%2F3c291b7c47298b980be0000cf84a%2Fsamir-kumar3.jpg)\n\n- [Learning, pivoting and returning: Samir Kumar's 25-year journey with Amazon](https://www.aboutamazon.in/news/workplace/amazon-country-manager-samir-kumar-25-years-journey)\n\n## Growing appetite for books\n\nRecent trends for Amazon India have demonstrated a growing appetite for books nationwide. Notably, it is the Tier 2 cities that are driving this expansion, bringing new book customers at twice the growth rate seen in metros. To support this demand, the company has significantly expanded its same-day delivery capabilities, now reaching twice as many customers in top 20 cities compared to last year.\n\n“Books are at the heart of Amazon’s identity, and our commitment to India's readers is deeper than ever,” says Rajarshi Guin, Director, Books & Toys, Amazon India. \n\n> From curating literature that reflects India's cultural and educational diversity, to investing in fast delivery and discovery, our focus is to make reading more rewarding, and more accessible. Whether it's a young reader in a metro or a student in a Tier-3 town, we want to bring the right book to every doorstep.\n> — Rajarshi Guin\n\n## Bringing books closer\n\nBuilding on its catalogue of over 20 million titles across 14+ Indian languages, Amazon India has doubled its same-day delivery capabilities to reach more customers in the top 20 cities compared to last year. The category is witnessing strong demand for genres such as literary fiction, self-help, business, and children's books, while regional language books in Malayalam and Tamil have doubled in demand year-over-year. Educational content remains strong with government exam preparation materials growing by over 30%, and specialised materials for engineering and law seeing growth of over 50% compared to last year.\n\n![Everything you need to know about Amazon Flex](https://assets.aboutamazon.com/dims4/default/0995394/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fab%2F38%2F563ac79d4ed9aaa56bca938d02b9%2Flead-image-amazonflexexplainer-1.jpg)\n\n- [Delivering packages with Amazon Flex—here’s everything one needs to know](https://www.aboutamazon.in/news/operations/amazon-flexible-delivery-jobs)\n\nAmazon India's monthly Book Bazaar is set to complete its 5th anniversary this year with 60 editions offering 300+ curated reading lists and deals on 30,000+ books across genres and languages. With personalised algorithmic recommendations blended with trusted editorial curation through flagship initiatives like the Author of the Month, Amazon Book Talk series, and specialised destinations such as the Matrabhasha store for regional language titles, Amazon India has customers covered. These efforts are further strengthened by Amazon India’s partnership with over 30 national and international bestselling authors including Khaled Hosseini, Jeffrey Archer, Robin Sharma, Sudha Murthy, and Chetan Bhagat to provide authors a platform to connect with their readers.\n\nIn support of this mission, Amazon India has launched a nationwide book donation drive in partnership with NBT and NCERT. Over the next 12 weeks, thousands of books will be distributed to Anganwadis, government schools, and grassroots organisations.\n\n\"National Book Trust is delighted to collaborate with Amazon India on the 'Make India Read More' initiative,\" Yuvraj Malik, Director, National Book Trust, India, says. \"This partnership reflects our shared vision of making books accessible to all. By combining NBT's grassroots presence with Amazon India's digital outreach, we aim to bring the transformative power of reading to every corner of the country.\"\n\n![Mobile Ashray vans](https://assets.aboutamazon.com/dims4/default/958016e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F63%2Fe6a689604a84a5f079ad98285774%2Faa-5.jpeg)\n\n- [Amazon to scale Ashray rest centres to 250 across India by end of 2026](https://www.aboutamazon.in/news/operations/amazon-ashray-centres-for-delivery-partners-india)\n\n\"NCERT is proud to support the Book Donation Drive with Amazon India,\" Aman Sharma, Secretary, NCERT says. \"Through this initiative, 25,000 NCERT textbooks will be donated to underprivileged communities, promoting literacy and celebrating the joy of reading, aligning with the vision of the National Education Policy.\"\n\nThrough its comprehensive 'Make India Read More' mission, Amazon India is committed to democratising access to books for readers across all regions, languages, and economic backgrounds. This World Book Day initiative represents another significant step in the company's ongoing journey to foster a vibrant reading culture throughout India. For more information about Amazon India's 'Make India Read More' mission and to participate in the book donation drive, visit [amazon.in/worldbookday.](https://www.amazon.in/b?node=12850886031)","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}