{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000190-6dd5-d6e7-adfc-fdffbe7f0001","url":"https://www.aboutamazon.in/news/small-business/how-to-shop-from-small-businesses-on-amazon","headline":"Go vocal for local: 5 ways to shop and support ‘Made in India’ SMBs on Amazon.in","description":"Support small businesses and MSMEs with unique ‘Made in India’ products. Discover the best deals and personalized shopping features to Go Vocal for Local. Click to know more!","datePublished":"2024-07-04T12:33:34.237Z","dateModified":"2024-07-04T12:33:34.237Z","author":[{"@type":"Person","name":"Tanya Gupta","url":"https://www.aboutamazon.in/author/tanya-gupta","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/09bd505/2147483647/strip/true/crop/4000x4000+0+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9b%2F4f%2F78d91b4f41138707236b9f4234fe%2Fdsc-0019.JPG","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/f329f9b/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa4%2F6f%2Faef3be5343c586d5de3de05ea0eb%2Fsmb-lead-v3.jpg","width":"300","height":"200"},"articleBody":"![Supporting SMBs on Amazon](https://assets.aboutamazon.com/dims4/default/f329f9b/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa4%2F6f%2Faef3be5343c586d5de3de05ea0eb%2Fsmb-lead-v3.jpg)\n\n# Go vocal for local: 5 ways to shop and support ‘Made in India’ SMBs on Amazon.in\n\n*Discover products by trending MSMEs, personalise your shopping experience and save big with these unique shopping features and tools on Amazon.in.*\n\nAmazon India works closely with MSMEs to provide a unique selection and great deals while helping MSMEs go pan-India. Amazon has already digitised over 6.2 million MSMEs, including sellers, artisans and weavers, and delivery and logistics service partners.\n\nIf you are on the lookout for unique, differentiated products by small businesses, here are 5 ways to find the best deals:\n\n### 1. Bookmark the exclusive small business deals page\n\nOne of the easiest ways to find products by small businesses is by bookmarking the dedicated [Small Business Deals](https://www.amazon.in/b?ie=UTF8&node=81526986031&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522&promotionsSearchStartIndex=51&promotionsSearchLastSeenAsin=B0C8D8WX5L) page and checking it regularly for exciting new deals. The page shows a rotating selection of incredible discounts from a diverse range of small businesses. This allows you to save big easily while supporting the small entrepreneurial sellers from across the country.\n\n![Boond attar factory in Kannauj](https://assets.aboutamazon.com/dims4/default/c2d631b/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F35%2Fe7%2F35f7ea9c4ca7a1e46345ce3e6a98%2Fattar-heroimage-1.jpg)\n\n- [Here’s a peek into the intricate process of making ‘Attar’ in Kannauj](https://www.aboutamazon.in/news/small-business/know-how-indian-attar-perfume-is-made)\n\n## 2. Explore the Support Small storefront\n\n![Amazon.in page for deals on products by small businesses](https://assets.aboutamazon.com/dims4/default/6f3547f/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb2%2F9a%2Fe0e7c0bc49ebb9e534cdccf9a2ac%2Fsmb-amazon-in.jpg)\n\nShop from a curated collection by inspiring small and medium business sellers on the [Support Small](https://www.amazon.in/b?node=20378172031&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522)[businesses](https://www.amazon.in/b?node=20378172031&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522) storefront. This page makes it easy to find and purchase unique, one-of-a-kind products from these remarkable entrepreneurs. By doing so, you can directly contribute to the growth and success of these sellers.\n\n![A woman using the Amazon wishlist feature](https://assets.aboutamazon.com/dims4/default/7fa74b8/2147483647/strip/true/crop/2229x1486+411+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd8%2Fdf%2Fc382064146c7b1df056c91af8901%2F10tool-and-features.jpg)\n\n- [9 tools and features that help you get more out of shopping on Amazon.in](https://www.aboutamazon.in/news/retail/best-amazon-shopping-tips)\n\n### 3. Use the ‘Small Business’ search keyword\n\nYou can also find the [Support Small businesses](https://www.amazon.in/b?node=20378172031&discounts-widget=%2522%257B%255C%2522state%255C%2522%253A%257B%255C%2522refinementFilters%255C%2522%253A%257B%257D%257D%252C%255C%2522version%255C%2522%253A1%257D%2522) storefront  by simply entering the keyword ‘support small businesses’ in your Amazon\n\n.in search tab.\n\n This feature on Amazon.in allows you to narrow down your search results and easily discover the storefront featuring unique products from small businesses. \n\n### 4. Connect directly with sellers for 1:1 video shopping assistance\n\n![1:1 video call assistance ](https://assets.aboutamazon.com/dims4/default/d8cad87/2147483647/strip/true/crop/800x450+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F23%2Fa1%2F5b3e2992483ba71db69f30b228d9%2Flive-shop.png)\n\nThe 1:1 video shopping assistance capability available on the Amazon mobile app allows you to directly reach out to seller or store representatives in real time for any pre-purchase assistance. Through this feature, sellers can showcase their products to you and resolve pre-purchase queries. This helps build trust and enables you to make confident purchase decisions on Amazon.in.\n\nSellers enrolled on the 1:1 video shopping assistance can configure their daily/weekly availability through the Amazon’s Seller mobile app. This feature will not just improve customer experience but also provides an opportunity for sellers to grow their business on Amazon.in. You can try this feature [here](https://www.amazon.in/b?node=27019526031).\n\n![Amazon Prime boxes](https://assets.aboutamazon.com/dims4/default/a5d5dc3/2147483647/strip/true/crop/1392x928+129+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F67%2Fef%2Fab09f05547b19e6fe700f2abd560%2Fus2021d1137-prime-3psg-gps-cgi-seano-delivery1-img9-prime-blue-2022.png)\n\n- [How to renew your Prime membership](https://www.aboutamazon.in/news/amazon-prime/how-to-renew-your-amazon-prime-membership)\n\n### 5. Watch and shop with Amazon’s unique video shopping experience\n\n![Watch and Shop feature for small sellers](https://assets.aboutamazon.com/dims4/default/8c63caf/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F03%2F3c%2Fc736557f427c8bba39817ec989f0%2Finline3.jpg)\n\nAmazon has also introduced a unique video shopping experience store, where you can view videos of products sold by small and medium businesses. On the [Watch and Shop](https://www.amazon.in/stores/page/FF6BAA93-AE31-4003-969D-DA01F2339B03) page, you can explore a variety of products presented through engaging videos. This interactive shopping experience helps in discovering unique products while adding a personal touch to your shopping journey.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}