{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000190-a04b-dcfb-afd1-fadf93800000","url":"https://www.aboutamazon.in/news/small-business/new-products-by-small-businesses-this-prime-day","headline":"Shop from 3,200 new products by small businesses this Prime Day","description":"Shop for 3,200 new products from small businesses this Prime Day 2024. Support 'Made in India' products from brands such as Outliving, Newturn, Orsga, Zlade Ballistic Trimmer and more. Click for details!","datePublished":"2024-07-11T09:10:13.916Z","dateModified":"2024-07-21T05:13:21.268Z","author":[{"@type":"Person","name":"Tanya Gupta","url":"https://www.aboutamazon.in/author/tanya-gupta","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/09bd505/2147483647/strip/true/crop/4000x4000+0+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9b%2F4f%2F78d91b4f41138707236b9f4234fe%2Fdsc-0019.JPG","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/e4a3ad2/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb7%2Fa0%2F602519634e38be1c2dedf01d2b60%2Fsmb-new-launches.jpg","width":"300","height":"200"},"articleBody":"![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/e4a3ad2/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb7%2Fa0%2F602519634e38be1c2dedf01d2b60%2Fsmb-new-launches.jpg)\n\n# Shop from 3,200 new products by small businesses this Prime Day\n\n*Go vocal for local: Prime Day 2024 spotlights homegrown small businesses and artisans, with thousands of unique Made in India products.*\n\nPrime Day 2024 (July 20 and 21) ends tonight and the excitement is palpable for small businesses gearing up to showcase their Made in India products.SMBs such as PHOOL, Behoma, Dream of Glory, and Orika Spices—are showcasing their recently launched new products, some for the first time this Prime Day. Behind the scenes, all the sellers are working tirelessly to perfect their new products—from home and kitchen, to fashion and grooming, jewelry, handmade products, and many more. The 2-day shopping event is a big opportunity for Indian small businesses to drive sales, boost brand awareness, and reach Amazon's global customer base.\n\nAmazon India works closely with small businesses to provide a unique selection and great deals while helping small businesses go pan-India. Amazon has already digitised over 6.2 million SMBs, including sellers, artisans and weavers, and delivery and logistics service partners.\n\n![Supporting SMBs on Amazon](https://assets.aboutamazon.com/dims4/default/f329f9b/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa4%2F6f%2Faef3be5343c586d5de3de05ea0eb%2Fsmb-lead-v3.jpg)\n\n- [Go vocal for local: 5 ways to shop and support ‘Made in India’ SMBs on Amazon.in](https://www.aboutamazon.in/news/small-business/how-to-shop-from-small-businesses-on-amazon)\n\n## More than 3,000 small business product launches\n\nThis Prime Day, Amazon is providing a platform for Indian small businesses to showcase their innovative offerings. With tens of thousands small businesses participating, Prime members across India will have access to more than [3,200-newly launched, including Made in India products](https://www.amazon.in/b?node=99169132031 ). If you haven't already, [be sure to join Prime](https://www.aboutamazon.in/news/retail/how-to-sign-up-for-a-prime-membership) to participate in Prime Day 2024.\n\nHere are top newly-launched products by small sellers to grab this Prime Day:\n\n[**OUTLIVING C-shape metal nesting table (set of 3 stools**](https://www.amazon.in/OUTLIVING-Nesting-Stools-Bedside-Bedroom/dp/B0D6Y5JWC7/)**)**\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/b2b744c/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fce%2F25%2Fe83bd9fc4d429a0c47c265569f47%2Fset-of-3-stools.jpg)\n\nThese stylish nesting stools combine functionality with modern design. The set includes three stools that can be stacked together when not in use, saving space. Made using quality metal iron, they're perfect as extra seating, side tables, or bedside stools in the living room, bedroom, or home office. The sleek white-gold color complements any décor.\nGet it [here](https://www.amazon.in/OUTLIVING-Nesting-Stools-Bedside-Bedroom/dp/B0D6Y5JWC7/)\n\n[**LEXABEST metal stand for indoor plants**](https://www.amazon.in/LEXABEST-Multifunctional-Decorative-Outdoor-Balcony/dp/B0D3BFS14R/ref=sr_1_1?crid=2WJGS392GGK1E&dib=eyJ2IjoiMSJ9.sQANWW34X6fQxsishK2upQ.dhrWUTGcSF-NZ7vbk0NonneYrBouqP-IJwAWOV0ualk&dib_tag=se&keywords=b0d3bfs14r&nsdOptOutParam=true&qid=1720006768&sprefix=b0d3bfs14%2Caps%2C277&sr=8-1&th=1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/7bb6237/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F76%2Fe7%2F458b7ab74c2393c5e5586c56b9c2%2Fplant-stand-cycle.jpg)\n\nThis versatile metal plant stand adds a stylish touch to any indoor or outdoor space. With three tiers for displaying plants, flowers, or decorations, it's perfect for patios, balconies, living rooms and more. The durable iron construction with a white finish ensures long-lasting use. Liven up your home decor with this practical yet attractive piece.\nGet it [here](https://www.amazon.in/LEXABEST-Multifunctional-Decorative-Outdoor-Balcony/dp/B0D3BFS14R/ref=sr_1_1?crid=2WJGS392GGK1E&dib=eyJ2IjoiMSJ9.sQANWW34X6fQxsishK2upQ.dhrWUTGcSF-NZ7vbk0NonneYrBouqP-IJwAWOV0ualk&dib_tag=se&keywords=b0d3bfs14r&nsdOptOutParam=true&qid=1720006768&sprefix=b0d3bfs14%2Caps%2C277&sr=8-1&th=1)\n\n[**Alpinista omega-3 fish oil capsules (1000mg)**](https://www.amazon.in/Alpinista-Capsules-Softgels-Mercury-Free-Supplement/dp/B0D6T8SXTV/ref=sr_1_1?crid=IDMUE2OWQPDI&dib=eyJ2IjoiMSJ9.Ugk5Gt02R-hE5NtrQQ5z7g.HQ8SQShcPu505q2jN_2LNrqSwR9LNM3mBM5bFkcfXJM&dib_tag=se&keywords=B0D6T8SXTV&nsdOptOutParam=true&qid=1720006867&s=kitchen&sprefix=b0d6t8sxtv%2Ckitchen%2C211&sr=1-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/f68d85e/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F78%2Fbe%2Fabb6f364454397d6d1f2f3090445%2Ffish-tablets.jpg)\n\nThe Alpinista's fish oil supplement is packed with 1000mg of essential fatty acids per serving, providing optimal support for heart, joints, and brain health in men and women. They provide a burpless experience and are also free from mercury and other harmful contaminants. Incorporating our fish oil capsules into your routine enhances immune system function, boosts skin health, and supports muscle recovery.\nGet it [here](https://www.amazon.in/LEXABEST-Multifunctional-Decorative-Outdoor-Balcony/dp/B0D3BFS14R/ref=sr_1_1?crid=2WJGS392GGK1E&dib=eyJ2IjoiMSJ9.sQANWW34X6fQxsishK2upQ.dhrWUTGcSF-NZ7vbk0NonneYrBouqP-IJwAWOV0ualk&dib_tag=se&keywords=b0d3bfs14r&nsdOptOutParam=true&qid=1720006768&sprefix=b0d3bfs14%2Caps%2C277&sr=8-1&th=1)\n\n[**THE VENTI**](https://www.amazon.in/Rechargeable-Portable-Cancelling-Operated-KD355/dp/B0D7132RJJ/ref=sr_1_1?crid=1U312RAKHRNJW&dib=eyJ2IjoiMSJ9.dUq8eFAZ__3Q-t2CoTTmcA.shvCGuyAjlWI8T4JYWgHsS0sox---nOoSrmmWkjh0W4&dib_tag=se&keywords=B0D7132RJJ&nsdOptOutParam=true&qid=1720006939&s=kitchen&sprefix=b0d7132rjj%2Ckitchen%2C206&sr=1-1)[**U**](https://www.amazon.in/Rechargeable-Portable-Cancelling-Operated-KD355/dp/B0D7132RJJ/ref=sr_1_1?crid=1U312RAKHRNJW&dib=eyJ2IjoiMSJ9.dUq8eFAZ__3Q-t2CoTTmcA.shvCGuyAjlWI8T4JYWgHsS0sox---nOoSrmmWkjh0W4&dib_tag=se&keywords=B0D7132RJJ&nsdOptOutParam=true&qid=1720006939&s=kitchen&sprefix=b0d7132rjj%2Ckitchen%2C206&sr=1-1)[**SB rechargeable mini portable hand fan with noise cancelling**](https://www.amazon.in/Rechargeable-Portable-Cancelling-Operated-KD355/dp/B0D7132RJJ/ref=sr_1_1?crid=1U312RAKHRNJW&dib=eyJ2IjoiMSJ9.dUq8eFAZ__3Q-t2CoTTmcA.shvCGuyAjlWI8T4JYWgHsS0sox---nOoSrmmWkjh0W4&dib_tag=se&keywords=B0D7132RJJ&nsdOptOutParam=true&qid=1720006939&s=kitchen&sprefix=b0d7132rjj%2Ckitchen%2C206&sr=1-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/e0ca9a3/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb7%2Fa6%2F925d2e3b4fd4a80bd1ef555ed8be%2Fportable-fan.jpg)\n\nStay cool and comfortable in the heat with this compact, rechargeable fan. Its powerful airflow and portability provide customized cooling experience. The fan operates in minimal noise to ensure quiet operation. Perfect for home, office, camping or travel use when you need personal cooling relief.\nGet it [here](https://www.amazon.in/Rechargeable-Portable-Cancelling-Operated-KD355/dp/B0D7132RJJ/ref=sr_1_1?crid=1U312RAKHRNJW&dib=eyJ2IjoiMSJ9.dUq8eFAZ__3Q-t2CoTTmcA.shvCGuyAjlWI8T4JYWgHsS0sox---nOoSrmmWkjh0W4&dib_tag=se&keywords=B0D7132RJJ&nsdOptOutParam=true&qid=1720006939&s=kitchen&sprefix=b0d7132rjj%2Ckitchen%2C206&sr=1-1)\n\n[**NEWTURN office**](https://www.amazon.in/NEWTURN-Adjustable-Pre-Assembled-Leatherette-Workstations/dp/B0D72RR4VS/ref=sr_1_1?crid=Q15VNUNOWA8O&dib=eyJ2IjoiMSJ9.PBxUw05MGtdGEaOsVVZTMA.2qjodhNki0-Znev15P9IJoAbOt5kIR29vACiTucibGE&dib_tag=se&keywords=B0D72RR4VS&nsdOptOutParam=true&qid=1720007020&sprefix=b0d72rr4vs%2Caps%2C242&sr=8-1)[**chair with adjustable armrest**](https://www.amazon.in/NEWTURN-Adjustable-Pre-Assembled-Leatherette-Workstations/dp/B0D72RR4VS/ref=sr_1_1?crid=Q15VNUNOWA8O&dib=eyJ2IjoiMSJ9.PBxUw05MGtdGEaOsVVZTMA.2qjodhNki0-Znev15P9IJoAbOt5kIR29vACiTucibGE&dib_tag=se&keywords=B0D72RR4VS&nsdOptOutParam=true&qid=1720007020&sprefix=b0d72rr4vs%2Caps%2C242&sr=8-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/159c90c/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3e%2Fb5%2F4811a5464067b09cdc8189a4ab07%2Foffice-chair.jpg)\n\nUpgrade your office or home workspace with this revolving chair. Its adjustable handles and height features provide a personalised comfort, and enables desk posture correction. The heavy-duty metal stand provides stability and long-term durability. The chair comes pre-assembled, and is available in tan color.\nGet it [here](https://www.amazon.in/NEWTURN-Adjustable-Pre-Assembled-Leatherette-Workstations/dp/B0D72RR4VS/ref=sr_1_1?crid=Q15VNUNOWA8O&dib=eyJ2IjoiMSJ9.PBxUw05MGtdGEaOsVVZTMA.2qjodhNki0-Znev15P9IJoAbOt5kIR29vACiTucibGE&dib_tag=se&keywords=B0D72RR4VS&nsdOptOutParam=true&qid=1720007020&sprefix=b0d72rr4vs%2Caps%2C242&sr=8-1)\n\n[**ORSGA Yukon analog wrist watch for women**](https://www.amazon.in/ORSGA-Analog-Stylish-Birthday-Anniversary/dp/B0D53X28NG/ref=sr_1_1?crid=2X3FNOMENDO2&dib=eyJ2IjoiMSJ9.9OHnIqL6LugrVxaWA0K6-g.GDICpdMB7i3JgvEteBgjHtqbhNAnTMWDK_wOQe8e5Ig&dib_tag=se&keywords=B0D53X28NG&nsdOptOutParam=true&qid=1720007043&sprefix=b0d53x28ng%2Caps%2C299&sr=8-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/c7ef483/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe6%2F1f%2Fccad64d24bb28025c387edbb803b%2Fwrist-watch-women.jpg)\n\nElevate your style with this sophisticated analog rose-gold watch from ORSGA. The watch features a classic round dial with a crystal case, making it versatile for any outfit and daily occasions. Made from durable stainless steel, it is scratch resistant, ensuring comfort and durability. Perfect for both casual and formal occasions, it is ideal for buying for self, the watch makes a thoughtful gift for her for anniversaries, birthdays or other occasions.\nGet it [here](https://www.amazon.in/ORSGA-Analog-Stylish-Birthday-Anniversary/dp/B0D53X28NG/ref=sr_1_1?crid=2X3FNOMENDO2&dib=eyJ2IjoiMSJ9.9OHnIqL6LugrVxaWA0K6-g.GDICpdMB7i3JgvEteBgjHtqbhNAnTMWDK_wOQe8e5Ig&dib_tag=se&keywords=B0D53X28NG&nsdOptOutParam=true&qid=1720007043&sprefix=b0d53x28ng%2Caps%2C299&sr=8-1)\n\n[**JAIPUR HAND BLOCK women’s sleeveless kurta**](https://www.amazon.in/JAIPUR-HAND-BLOCK-Womens-jaipuri/dp/B0D74LKBCK/ref=sr_1_1?crid=1N2XUDZ4OJFC1&dib=eyJ2IjoiMSJ9.8xWCZVVlVvEaEtnQJCquNA.HbgwwQOoIbliPJpE4-215mtYHzigEl4bWLqqFma_sHs&dib_tag=se&keywords=B0D74LKBCK&nsdOptOutParam=true&qid=1720007063&sprefix=b0d74lkbck%2Caps%2C221&sr=8-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/e164b37/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa2%2Fc3%2F24eb0c4243ef9c2913854987b8a5%2Fkurta-for-women.jpg)\n\nEmbrace the vibrant colors and intricate patterns of traditional Indian design with this hand block printed cotton kurta for women. It is made using 100% cotton fabric, and is lightweight and breathable on skin, perfect for all-day comfort. The kurta can be easily maintained by hand wash or machine wash.\nGet it [here](https://www.amazon.in/JAIPUR-HAND-BLOCK-Womens-jaipuri/dp/B0D74LKBCK/ref=sr_1_1?crid=1N2XUDZ4OJFC1&dib=eyJ2IjoiMSJ9.8xWCZVVlVvEaEtnQJCquNA.HbgwwQOoIbliPJpE4-215mtYHzigEl4bWLqqFma_sHs&dib_tag=se&keywords=B0D74LKBCK&nsdOptOutParam=true&qid=1720007063&sprefix=b0d74lkbck%2Caps%2C221&sr=8-1)\n\n[**Elitty ombre holographic green-brown waterproof liquid eyeliner**](https://www.amazon.in/Elitty-Holographic-Green-Brown-Waterproof-Dermatologically/dp/B0D6WHS4F8/)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/74d81ae/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbf%2F4e%2F915f004a433fa3c5f9fb201c11ba%2Feyeliner.jpg)\n\nElevate your eye makeup with this ombre holographic green-brown liquid eyeliner by Elitty. The water-resistant and smudge-proof formula glides on smoothly and dries quickly to provide a long-lasting finish. It is infused with the goodness of witch hazel, amla, and vitamin E which promote ocular health.\nGet it [here](https://www.amazon.in/Elitty-Holographic-Green-Brown-Waterproof-Dermatologically/dp/B0D6WHS4F8/)\n\n[**Zlade Ballistic Turbo 3.0 Manscaping body trimmer for men**](https://www.amazon.in/Ballistic-Manscaping-Waterproof-Detachable-Rechargeable/dp/B08Z43RZPZ/ref=sr_1_1?crid=D2GVDA8N05MF&dib=eyJ2IjoiMSJ9.qY401V6k5UP8PgSV-LXqRw.pu6hHsbxsccDyYk04w0IzKrO2JodSIwMeFDsxftaDUw&dib_tag=se&keywords=B08Z43Rzpz&nsdOptOutParam=true&qid=1720007203&sprefix=b08z43rzp%2Caps%2C230&sr=8-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/ad469c1/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe6%2Fd7%2F9a25af114a90aa63a1d192a7b235%2Fzlade-trimmer.jpg)\n\nAchieve a clean, groomed look effortlessly with the Ballistic Body Groomer. This waterproof trimmer comes with a silicon grip and detachable ceramic blades to ensure ease of use and avoid any tugs and pulls. It comes with a rechargeable Li-Ion battery with 2 in 1 True wireless dock and USB C charging.\nGet it [here](https://www.amazon.in/Ballistic-Manscaping-Waterproof-Detachable-Rechargeable/dp/B08Z43RZPZ/ref=sr_1_1?crid=D2GVDA8N05MF&dib=eyJ2IjoiMSJ9.qY401V6k5UP8PgSV-LXqRw.pu6hHsbxsccDyYk04w0IzKrO2JodSIwMeFDsxftaDUw&dib_tag=se&keywords=B08Z43Rzpz&nsdOptOutParam=true&qid=1720007203&sprefix=b08z43rzp%2Caps%2C230&sr=8-1)\n\n[**PHOOL LUXURY INCENSE sandalwood havan cups**](https://www.amazon.in/PHOOL-LUXURY-INCENSE-Sandalwood-Certified/dp/B0C7MZLKZZ/ref=sr_1_1?crid=HPUUD9GPCA5M&dib=eyJ2IjoiMSJ9.oz2tJJtOi3fxBBE1xaGDMQ.qatIWP45uktc5yWH-w53MYBvga96E2xzbuxsWGkUr30&dib_tag=se&keywords=B0C7MZLKZZ&nsdOptOutParam=true&qid=1720007244&sprefix=b0c7mzlkzz%2Caps%2C205&sr=8-1)\n\n![New launches by MSMEs this Prime Day 2024](https://assets.aboutamazon.com/dims4/default/6e1336e/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb2%2F39%2F920e3e1849058c7d6f7855ee503c%2Fphool-hawan-cups.jpg)\n\nIndulge in the rich aroma of sandalwood sourced from small farmers with these premium havan cups by Phool. The cups are made using temple flowers and are handcrafter by women flower cyclers. They diffuse a sweet woody fragrance rich with calming properties. Each box contains 16 havan cups and one free ceramic holder aesthetically designed to handle cups efficiently.\nGet it [here](https://www.amazon.in/PHOOL-LUXURY-INCENSE-Sandalwood-Certified/dp/B0C7MZLKZZ/ref=sr_1_1?crid=HPUUD9GPCA5M&dib=eyJ2IjoiMSJ9.oz2tJJtOi3fxBBE1xaGDMQ.qatIWP45uktc5yWH-w53MYBvga96E2xzbuxsWGkUr30&dib_tag=se&keywords=B0C7MZLKZZ&nsdOptOutParam=true&qid=1720007244&sprefix=b0c7mzlkzz%2Caps%2C205&sr=8-1)\n\nExplore all new launches by small businesses on Amazon.in [here.](https://www.amazon.in/b?node=99169132031)","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}