{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000016e-d9c5-d9f1-af6e-ddf5f2950002","url":"https://www.aboutamazon.in/news/small-business/roshni-lighting-up-the-world-of-indian-weavers","headline":"Roshni: Lighting up the world of Indian weavers","description":"We buy products online. We admire them and use them to decorate our homes. Ever wonder what brings them to the online world? Who sources these products from far and wide? Read more to know the story behind these products","datePublished":"2019-12-06T06:06:04.646Z","dateModified":"2019-12-06T06:06:04.646Z","author":[{"@type":"Person","name":"Jheel Parekh","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/c9a7ec1/2147483647/strip/true/crop/658x658+0+45/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb7%2F6e%2F4546f46a4d9fa6985a9391e60c69%2Fjheel.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/de6c795/2147483647/strip/true/crop/1350x900+172+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F40%2Fad%2F4ea90455410ea84a90932baa511c%2Fsunita-bali.jpg","width":"300","height":"200"},"articleBody":"![Sunita bali handloom weaver](https://assets.aboutamazon.com/dims4/default/de6c795/2147483647/strip/true/crop/1350x900+172+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F40%2Fad%2F4ea90455410ea84a90932baa511c%2Fsunita-bali.jpg)\n\n# Roshni: Lighting up the world of Indian weavers\n\n*We buy products online. We admire them and use them to decorate our homes. Ever wonder what brings them to the online world? Who sources these products from far and wide? Read more to know the story behind these products*\n\nFor nearly a decade, [Sunita Bali](https://www.amazon.in/b?ie=UTF8&node=16676064031) has worked as a design consultant with the Ministry of Textiles. The enterprising woman was allotted Himachal Pradesh and asked to provide design inputs to local weavers. She started working with remote villagers because of her role at the ministry of textiles but soon put her heart and soul into [creating a brand](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031) that would help her go the extra mile!\n\n### Roshni by Sunita Bali\n\nSunita started a brand called [Roshni](https://www.amazon.in/ROSHNI-Sunita-bali-Womens-Dupatta/dp/B07VMNP95C/ref=sr_1_1?dchild=1&qid=1575513768&refinements=p_4%3AROSHNI+by+Sunita+bali&s=apparel&sr=1-1) with the hope to help the weavers that she worked with. She explains that [Roshni](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031) was the name of a weaver from the first group of remote villagers that she helped. The design-consultant-turned-entrepreneur was very inspired by the hard work that they put in and the joy that they did it with. She also recalls how difficult it was to reach the homes for weavers in these remote villages. The lack of proper roads and bridges meant that they journeyed for over an hour just to reach them. But that didn’t stop Sunita. She soldiered forward and did whatever she could to help the remote villagers.\n\n### Handcrafted Products\n\nAlthough there are many weavers, Sunita works closely with 50 of them from remote villages. The brand mostly deals with [woolen products](https://www.amazon.in/ROSHNI-Sunita-Bali-Womens-Beige/dp/B07W5P9JQD/ref=sr_1_11?dchild=1&qid=1575513768&refinements=p_4%3AROSHNI+by+Sunita+bali&s=apparel&sr=1-11) and now also [silk](https://www.amazon.in/ROSHNI-Sunita-bali-Womens-Dupatta/dp/B07VNNJ91Q/ref=sr_1_3?dchild=1&qid=1575513768&refinements=p_4%3AROSHNI+by+Sunita+bali&s=apparel&sr=1-3) thanks to blended yarn. They have [many products](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031) with beautiful handwork such as zardozi, and they even sell elegant picture frames crafted with brocade silk.\n\nWhen it came to woolen goods, the weavers were initially making only [shawls](https://www.amazon.in/ROSHNI-Sunita-Bali-Womens-Beige/dp/B07W5P9JQD/ref=sr_1_11?dchild=1&qid=1575513768&refinements=p_4%3AROSHNI+by+Sunita+bali&s=apparel&sr=1-11) and [stoles](https://www.amazon.in/ROSHNI-Sunita-bali-Unisex-Scarf/dp/B07VRTMZKY/ref=sr_1_22?dchild=1&qid=1575513768&refinements=p_4%3AROSHNI+by+Sunita+bali&s=apparel&sr=1-22). But Sunita taught them to make ponchos, jackets and many more products that would help them diversify and appeal to new markets. Thanks to Sunita’s inputs, [Roshn](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031)i deals not only with apparel but also [handcrafted home goods](https://www.amazon.in/b?ie=UTF8&node=16676064031) and gift items.\n\n### From exhibitions to online markets\n\n[The brand](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031) started off by selling products offline at exhibitions and even supplied woven goods to boutiques. But with time, Sunita realised that the weavers needed a [marketing platform](https://www.amazon.in/b?ie=UTF8&node=16676064031) to promote their [handcrafted products](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031) to the world. In her search to achieve this, she believed [Amazon](https://www.amazon.in/b?ie=UTF8&node=16676064031) would be a good place to launch!\n\n### Amazon Karigar\n\nSunita really feels a sense of achievement ever since she launched her brand on [Amazon](https://www.amazon.in/ref=nav_logo). The [woven products](https://www.amazon.in/s?rh=n%3A1571271031%2Cp_4%3AROSHNI+by+Sunita+bali&ref=w_bl_sl_s_ap_web_1571271031) are being marketed well and they have been able to sell many products as a [brand](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13). The entrepreneur is very happy and thankful to [Amazon](https://www.amazon.in/ref=nav_logo) for what Roshni has been able to achieve through their [e-commerce platform](https://www.amazon.in/b?ie=UTF8&node=16676064031). Roshni has greater visibility in the market and has seen a month-on-month increase in sales with a boom during Diwali! She is amazed at Amazon’s reach, adding that she gets orders from parts of India that she has never even heard of. Sunita is truly thankful to [Amazon Karigar](https://www.amazon.in/b?ie=UTF8&node=16676064031) for helping her connect weavers and their products with customers from across the country.\n\nSunita adds that online marketing with [Amazon Karigar](https://www.amazon.in/b?ie=UTF8&node=16676064031) has definitely increased sales. The brand benefits from individual purchases as well as bulk orders. She also appreciates [Amazon Karigar](https://www.amazon.in/b?ie=UTF8&node=16676064031) for showcasing authentic [handmade products](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13) from across the country. Thanks to Amazon’s timely delivery and exchange services, customers are more comfortable and willing to purchase products. This in turn, has helped [Roshni](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13) and other such businesses benefit from increased sales.\n\nOnline marketing has eliminated the middleman and helps the business greatly. Sunita feels very happy when a sale is made on [Amazon](https://www.amazon.in/b?ie=UTF8&node=16676064031) because the money is reaching the weavers of remote villages that she wishes to empower through [Roshni](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13). [Roshni](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13) recently launched 30 more items that are being carefully catalogued.\n\n### Joining Amazon Karigar and Beyond\n\nSunita had a pleasant experience when she enrolled her brand with [Amazon](https://www.amazon.in/b?ie=UTF8&node=16676064031). She mentions that the process wasn’t difficult and she got all the help she needed. There were people from the product platform who even assisted her with the paperwork.\n\nSunita is looking forward to [Roshni](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13)’s products being pushed through [Amazon](https://www.amazon.in/b?ie=UTF8&node=16676064031) to help the wonderful weavers in the remote villages of our country. She hopes that the world truly sees the difference each sale makes to the lives of the weavers and their standard of living. All we can say is that [Roshni](https://www.amazon.in/s?k=roshni+by+sunita+bali&crid=3RBY252EU42MK&sprefix=roshni+by+sun%2Caps%2C274&ref=nb_sb_ss_i_1_13) is certainly the perfect name for this brand because it’s lighting up the lives of weavers in remote villages.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}