![Founders that promote frugality and capital efficiency in their startups get a greater degree of investor interest and appreciation, says Hariharan Premkumar, Head of India of venture capital firm DSG Consumer Partners.](https://assets.aboutamazon.com/dims4/default/aa5442e/2147483647/strip/true/crop/802x535+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F08%2F19%2F13b3d521420fac781db8665f9b60%2Fhariharan-pic.jpeg) - [Why consumer startups should focus on fundamental metrics, not vanity metrics](https://www.aboutamazon.in/news/small-business/why-consumer-startups-should-focus-on-fundamental-metrics-not-vanity-metrics) ![Vinay Singh also shares his expectations from Propel Season 2 Graduation Day.](https://assets.aboutamazon.com/dims4/default/a28f820/2147483647/strip/true/crop/6016x4011+0+3/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc3%2F46%2F26544b734e94a51152602f550ab8%2Fvinay-singh-picture.JPG) - [D2C startups can build a distinctive business with a marathoner’s mindset](https://www.aboutamazon.in/news/small-business/d2c-startups-can-build-a-distinctive-business-with-a-marathoners-mindset) ![Amazon India launches the Exports Digest 2022](https://assets.aboutamazon.com/dims4/default/d9410e9/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F61%2F8c%2Fb09c7f7441e6b59b9d0f68addd56%2Fmade-in-india.jpg) - [Indian exporters on Amazon Global Selling on track to surpass $5 billion in cumulative exports ](https://press.aboutamazon.in/news-releases/news-release-details/indian-exporters-amazon-global-selling-track-surpass-5-billion) ![Three startups out of 15 emerged as winners.](https://assets.aboutamazon.com/dims4/default/a7c6cad/2147483647/strip/true/crop/7952x5301+0+1/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7d%2F08%2F7f2c8d934f9f97cdb4c51049b74b%2Fs-p03097.JPG) - [Meet the winners of Propel Accelerator Season 2—Solethreads, Ecoright and Go Desi](https://www.aboutamazon.in/news/small-business/meet-the-winners-of-propel-accelerator-season-2-solethreads-ecoright-and-go-desi) ### Social buzz on Amazon India News ![Master Chow | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/f7ad7bc/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FiWRB49uiwBc%2Fhqdefault.jpg) - [Master Chow | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![EcoRight | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/fe197c6/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FMqydWlDDDiE%2Fhqdefault.jpg) - [EcoRight | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Almo | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/ec46612/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fa6Z8vG-H9YY%2Fhqdefault.jpg) - [Almo | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Team Go Desi spoke about their participation in Amazon Global Selling Propel Accelerator Season 2 before Graduation Day.](https://assets.aboutamazon.com/dims4/default/27f38be/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FFXcVap3vMYk%2Fhqdefault.jpg) - [Team Go Desi spoke about their participation in Amazon Global Selling Propel Accelerator Season 2 before Graduation Day.](null) ![Greencure | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/a127807/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FS6vfCfVOzsk%2Fhqdefault.jpg) - [Greencure | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Avishkaar | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/8d94677/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FKC0u86NkjOE%2Fhqdefault.jpg) - [Avishkaar | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Eské | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/9300416/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FmDaFoQYojW8%2Fhqdefault.jpg) - [Eské | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![IVEI | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/534b85d/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FnBNf2enqFNY%2Fhqdefault.jpg) - [IVEI | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Minimalist | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/4a7d06c/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FYCjqcVJzy-U%2Fhqdefault.jpg) - [Minimalist | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Shumee | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/daff008/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FmEM7gvZhXr0%2Fhqdefault.jpg) - [Shumee | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ![Amazon Global Selling Propel Accelerator ](https://assets.aboutamazon.com/dims4/default/a4f7fc7/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FWr4bMpDcdLA%2Fhqdefault.jpg) - [Solethreads | Amazon Global Selling Propel Accelerator Season 2 winner](null) ![Sleepy Owl | Amazon Global Selling Propel Accelerator Season 2 Finalist](https://assets.aboutamazon.com/dims4/default/5f3cd6a/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F29_KY5gjKIE%2Fhqdefault.jpg) - [Sleepy Owl | Amazon Global Selling Propel Accelerator Season 2 Finalist](null) ### Amazon unveils the Exports Digest 2022 ![Amazon India launches Exports Digest 2022](https://assets.aboutamazon.com/dims4/default/73c2f11/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb2%2F95%2Fc85761fe4af5a87b00126b8df20f%2Fed.jpeg) - ['Embracing tech & e-commerce will be integral to unlocking India’s exports potential'](https://www.aboutamazon.in/news/small-business/embracing-tech-e-commerce-will-be-integral-to-unlocking-indias-exports-potential) ![Amazon Exports Digest 2022](https://assets.aboutamazon.com/dims4/default/d29f610/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2FmF3npUPtEh0%2Fhqdefault.jpg) - [E-commerce will play a unique role in enabling Indian MSMEs to engage directly with foreign markets: Narayan Rane](https://www.aboutamazon.in/news/amazon-india-news/e-commerce-will-play-a-unique-role-in-enabling-indian-msmes-to-engage-directly-with-foreign-markets-narayan-rane) ![Amazon Global Selling Propel program](https://assets.aboutamazon.com/dims4/default/2ada858/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fba%2F67%2Fe1afea5f47bebd4ca58b02152810%2Fblog-lead.jpg) - [Meet the 16 startups aiming to take ‘India to the world’ with Amazon’s Global Selling Propel Accelerator ](https://www.aboutamazon.in/news/small-business/meet-the-16-startups-aiming-to-take-india-to-the-world-with-amazons-global-selling-propel-accelerator) ### News & Updates of Season 2 of Propel Accelerator - [Season 2 of Propel Startup Accelerator launched; program aimed at boosting exports, creating global brands from India ](https://press.aboutamazon.in/news-releases/news-release-details/amazon-launches-season-2-propel-startup-accelerator-program) - [With guidance from Amazon & VC partners, Indian startups can identify global opportunities: Amitabh Kant](https://www.aboutamazon.in/news/amazon-india-news/with-guidance-from-amazon-vc-partners-indian-startups-can-identify-global-opportunities) - [Season 1 winners Meghana Narayan & Deep Bajaj look back at their journey; catch the conversation in this Insta live session ](https://www.instagram.com/p/CZjbxsahJi0/) ![Avnish Chhabria image](https://assets.aboutamazon.com/dims4/default/09a1f96/2147483647/strip/true/crop/4414x2943+0+88/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7e%2F25%2F74d859634123a0ed5e8c2caabe63%2Favnish-chhabria.jpg) - [‘Use the Propel Accelerator experience as an opportunity to learn’](https://www.aboutamazon.in/news/small-business/use-the-propel-accelerator-experience-as-an-opportunity-to-learn) ### Highlights of Season 1 of Propel Accelerator ![Amazon Global Selling Propel empowers Indian startups to conquer the world: A panel discussion](https://assets.aboutamazon.com/dims4/default/a6b2e26/2147483647/strip/true/crop/480x320+0+20/resize/300x200!/quality/90/?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2F3oRlkUsOPu8%2Fhqdefault.jpg) - [Global markets beckon Indian startups as opportunities abound, says expert panel ](https://www.aboutamazon.in/news/small-business/global-markets-beckon-indian-startups-as-opportunities-abound-says-expert-panel) ![Export Digest Stories](https://assets.aboutamazon.com/dims4/default/e81bddd/2147483647/strip/true/crop/4950x3300+0+2/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff1%2Fae%2F07305d02445981f149c711b01394%2Fshutterstock-342736652.jpg) - [Amazon and Startup India come together to help emerging brands access global markets](https://www.aboutamazon.in/news/small-business/amazon-and-startup-india-come-together-to-help-emerging-brands-access-global-markets) ![Global selling prgram Amazon India](https://assets.aboutamazon.com/dims4/default/1d7425e/2147483647/strip/true/crop/1410x940+314+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F41%2F81%2F7e36c4a34f83943b44e607d8ea99%2Fgs.jpg) - [Meet 10 startups who made it to Amazon's Global Selling Accelerator programme](https://www.aboutamazon.in/news/small-business/meet-10-startups-who-made-it-to-amazons-global-selling-accelerator-programme) ![Fruits Amazon India](https://assets.aboutamazon.com/dims4/default/77317e3/2147483647/strip/true/crop/1115x743+103+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe6%2F94%2F82c5e0984f448389c888112a8171%2Ffruits.jpeg.jfif) - [Wellbeing Nutrition: A startup that's adding nutritive value to food, smartly ](https://www.aboutamazon.in/news/small-business/wellbeing-nutrition-a-startup-thats-adding-nutritive-value-to-food-smartly) ![Womens health representative image - a woman holding a menstrual cup](https://assets.aboutamazon.com/dims4/default/fc6102e/2147483647/strip/true/crop/6000x4000+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F57%2Ff3%2F568172ea4212ba8411996f3828b8%2Foana-cristina-mzel4xjrmum-unsplash.jpg) - [Securing women's intimate health, the Sirona way ](https://www.aboutamazon.in/news/small-business/securing-womens-initimate-health-the-sirona-way) ![Slurrp farm owners image](https://assets.aboutamazon.com/dims4/default/866d2e2/2147483647/strip/true/crop/2746x1831+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F30%2Fce%2F6b8f313b45548290f4feb25c0fc2%2Fmeghana-narayan.jpg) - [Meet these two mums who are on a journey to change the way children eat ](https://www.aboutamazon.in/news/small-business/meet-these-two-mums-on-a-journey-to-change-the-way-kids-eat)