Since 2020, over 3 lakh new sellers have joined Amazon.in. Our new program [Local Shops on Amazon](https://www.aboutamazon.in/news/small-business/local-shop-owners-recount-how-digital-enablement-is-driving-transformation-of-their-stores) has already grown to 4.2 lakhs+ sellers in 600 cities within one year of launch, and has played a key role in helping these retailers manage the disruption in the market with lockdowns and on-ground restrictions. Throughout this time, Amazon India has been [working with sellers and partners](https://www.aboutamazon.in/news/company-news/lets-fight-it-together) to fulfill the ever-evolving customer demand with a focus on our three key pillars of convenience, fast delivery, and affordability, while taking measures to help them navigate through the disruption caused by the pandemic.

![Spotlight North East Amazon India](https://assets.aboutamazon.com/dims4/default/668dd53/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F76%2Fb4%2F336071094247925eaf5622cc3428%2Fne-spotlight-1320x745.jpg)

- [Get up close with the rich heritage of handloom, handicrafts & more from the North-east](https://www.aboutamazon.in/news/small-business/get-up-close-with-the-rich-heritage-of-handloom-handicrafts-more-from-the-north-east)

![Local shop selling Blue Star products](https://assets.aboutamazon.com/dims4/default/48f332f/2147483647/strip/true/crop/975x650+233+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F59%2Fdc%2F14860e0c42efbbd995ea425ee079%2Fsmb.jpg)

- [Local shop owners on how digital access is driving transformation of their stores](https://www.aboutamazon.in/news/small-business/local-shop-owners-recount-how-digital-enablement-is-driving-transformation-of-their-stores)

![Handloom India](https://assets.aboutamazon.com/dims4/default/adcb50b/2147483647/strip/true/crop/1620x1080+150+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc6%2F14%2Fcc79900a4009b775fe451d910439%2Fhandloom.png)

- [Treasured Indian handicrafts and handlooms—a Karigar’s home](https://www.aboutamazon.in/news/small-business/treasured-indian-handicrafts-and-handlooms-a-karigars-home)