![Prime Day 2026](https://assets.aboutamazon.com/dims4/default/79afe8a/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb1%2Fde%2F9fbdecf847c4bd6f677bc33548d3%2Fprime-day.gif) # Prime Day 2026 India starts July 4 *The 10th edition of Prime Day runs from July 4-6, with 72 hours of deals, 500+ new launches and blockbuster entertainment for Prime members.* The tenth edition of [Prime Day in India](https://www.aboutamazon.in/amazon-prime-day-india) returns July 4–6, bringing 72 hours of deals, new product launches and entertainment, exclusively for Prime members. The three-day shopping event kicks off at 12:00 a.m. on July 4 and runs until 11:59 p.m. on July 6, with deals available on the Amazon shopping app. To mark the 10th edition, Amazon is offering a [limited-period anniversary offer](https://www.amazon.in/amazonprime): annual Prime membership at ₹999 (down from ₹1,499). Other plans start at ₹299/year for Prime Shopping Edition (down from ₹399) and ₹599/year for Prime Lite (down from ₹799). Existing Lite and Shopping Edition members can upgrade to full Prime ahead of Prime Day. ## **What to expect: deals and new launches** Prime members get access to more than 500 new product launches from over 100 Indian and global brands—including Samsung, OnePlus, iQOO, Redmi, HP, Asus, Boat, Lenovo, Lego, Chetak, Duroflex, Colgate, Continental Coffee, Mamy Poko and Himalaya. Members can shop across categories including outdoor, health and lifestyle with brands like Whoop and Cricut; home entertainment and large appliances from Bosch and LG; fashion and travel from Adidas, Allen Solly, American Tourister, Libas, Mokobara, Puma and Van Heusen; and home essentials from Agaro, Atomberg, Borosil, Crompton, Kohler and Shark Ninja. Members can also shop from lakhs of sellers, manufacturers, startups, women entrepreneurs, artisans and weavers—including women-led brands like DC Doctor's Choice and Mille. ## **10th Anniversary deals** To mark the milestone, Amazon is offering 10th Anniversary Deals across categories—giving Prime members access to the lowest prices of the year and never-seen-before offers across smartphones, laptops, fashion, home and kitchen, beauty products, toys, everyday essentials and more. ![Prime membership benefits](https://assets.aboutamazon.com/dims4/default/08322be/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb5%2Fab%2F689c910d4ffd9de084ce55162f44%2Fprime-benefits.JPG) - [Prime Day 2026: 10 Prime membership benefits that make it worth every penny](https://www.aboutamazon.in/news/retail/heres-everything-you-need-to-know-about-your-amazon-prime-membership) ## **Savings and payment offers** - Up to 10% savings on SBI and Axis Bank credit card and EMI transactions. - 5% unlimited cashback for Prime members with the Amazon Pay ICICI Bank credit card. - **Travel deals:** Flights feature multiple independent savings — a 10% instant discount via MakeMyTrip, 10% cashback (up to ₹1,000) and 5% cashback through the Amazon Pay ICICI Bank credit card. Hotels offer up to 75% off with flat ₹100 cashback on select properties. Bus bookings get up to 17% off. ## **AI-powered shopping** [Amazon.in](https://www.amazon.in/) uses AI tools to make shopping faster. Rufus, the conversational AI shopping assistant, helps customers discover products through personalised recommendations, price insights and product comparisons. Lens AI enables visual search, while AI Review Highlights, Quick View and Buying Guides simplify decision-making by surfacing key insights and helping customers compare options. ![9 innovative ways in which you can shop this Amazon Great Indian Festival](https://assets.aboutamazon.com/dims4/default/86a897a/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3f%2F4c%2F1ac647e942ad96c1c5c60d2634f4%2Flead3.jpg) - [How to find the best deals during the Amazon Great Indian Festival 2026: Tools to help you shop smarter](https://www.aboutamazon.in/news/retail/amazon-shopping-app-features-best-deals) ## **Blockbuster entertainment on Prime Video** Prime Video has announced an exciting lineup of Indian and international titles releasing around Prime Day—spanning thrillers, action, drama, comedy, romance and anime. The lineup includes investigative crime thriller *Raakh*, comedy dramas *The Pyramid Scheme* and *Gram Chikitsalay Season 2* and *Alliance*—a first-of-its-kind daily reality series with fresh episodes dropping every day at 12 noon starting June 26. Marquee Indian titles include *Suriya's Karuppu*, Mohanlal's *Drishyam 3*, and *Dacoit*. English-language YA originals include *Elle*, *Every Year After Season 1*, and *Your Fault London*, alongside international titles such as *Scream 7* and *See You at Work Tomorrow! Season 1 (Korean)*. For anime fans, the lineup includes *Ghost in the Shell* and more. ## **Alexa and Amazon devices** Customers can ask Alexa on Echo smart speakers to add items to their cart and track orders. Simply say, "Alexa, add garam masala to my shopping cart" or "Alexa, track my package." Prime Day deals include up to 45% off on Echo smart speakers, smart displays and Fire TV devices—including [Echo Dot Max, Echo Studio](https://www.aboutamazon.in/news/devices/amazon-echo-dot-max-echo-studio-india) and [Fire TV Stick HD](https://www.aboutamazon.in/news/devices/fire-tv-stick-hd-india-price-features). ![PD Date Annouce_deals](https://assets.aboutamazon.com/dims4/default/ffd8f73/2147483647/strip/true/crop/1647x1098+77+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F39%2Fbb%2Fa5f4e13f4dbe905f5fb53aa3b82a%2Fpd-date-annouce-1800x1098-social-post-4.jpg) - [Explained: What is Amazon Prime Day](https://www.aboutamazon.in/news/retail/when-is-amazon-prime-day-in-india) ## **Prime Playback** To mark the 10th edition, Amazon is rolling out Prime Playback—an AI-powered personalised video that captures a member's journey with Amazon: shopping milestones, savings highlights and streaming favourites. Available now to select Prime members on Amazon.in. ## **How to get a Prime membership** Amazon Prime offers delivery within minutes on Amazon Now in select cities, free same-day delivery on 10 lakh products, next-day delivery on 40 lakh products and 4-hour delivery on over 40,000 top-selling products. Prime members shopping on Amazon Now get free delivery when they shop for ₹99 along with additional cashback of ₹200 when they shop for more than ₹1,399. Members also get exclusive deals, early access to shopping events, unlimited access to Prime Video, access to Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading and monthly free in-game benefits with Prime Gaming. Members earn unlimited 5% cashback on all purchases on Amazon.in with the Amazon Pay ICICI Bank credit card. *Sign up at amazon.in/prime* ![Prime Evergreen Influencer lead](https://assets.aboutamazon.com/dims4/default/47e5423/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F00%2F09%2F47cc59a24dcd98a95417b486be0b%2Fabout-amazon-inline-inline-influencerpicks.jpg) - [How to sign up for a Prime membership ahead of festive season](https://www.aboutamazon.in/news/retail/how-to-sign-up-for-a-prime-membership)