![Amazon Creators can now add shopping links on YouTube and Pinterest](https://assets.aboutamazon.com/dims4/default/a17385c/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F14%2Fd6%2F8c9d37eb462abb2c96ce5e28b19f%2Fcreators-and-youtube.jpeg)

# Amazon creators can earn through YouTube and Pinterest in India. Here’s how

*Eligible creators can now tag Amazon products in their YouTube and Pinterest content and earn commissions when viewers buy.*

Across India, a growing community of creators is turning content into commerce with Amazon. The Amazon Influencer Program has grown to 2 lakh creators, doubling year-on-year, giving more creators the tools to recommend products, build personalised storefronts and earn commissions on qualifying purchases. This year alone, creators have helped close to 40 million customers shop on Amazon.in, with momentum accelerating through the ongoing Amazon Great Indian Festival.

As part of this push to help creators build scalable, content-led businesses, Amazon is expanding where that trusted advice can pay off, letting eligible creators tag Amazon products on two of the places audiences already turn to for inspiration: YouTube and Pinterest.

“Creators are redefining how customers discover, research and shop for products today. Through Amazon’s Creator Programs like the Amazon Influencer Program, we’re empowering storytellers to turn their passion into entrepreneurship. With partners like YouTube and Pinterest, we look forward to continue empowering creators from every corner of the country and help customers make more informed shopping decisions,” says Nidhi Thakkar, Head of Social Commerce – Emerging Marketplaces, Amazon.

![Live now](https://assets.aboutamazon.com/dims4/default/06e5d86/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb6%2Fd6%2F45d3792348168cd779f951011188%2Flive-now.jpeg)

- [Amazon Great Indian Festival 2026 records historic opening with 100% YoY growth on shopping volume](https://www.aboutamazon.in/news/retail/amazon-great-indian-festival-2026-results)

## Earning on YouTube Shopping

Amazon has joined the YouTube Shopping affiliate programme, bringing together the reach and influence of creators with Amazon’s shopping experience. Eligible creators can tag Amazon products across their YouTube content—Shorts, long-form videos and livestreams. When a viewer taps a tag, they can explore the product and complete their purchase on Amazon.in, and the creator earns a commission on qualifying purchases.

“We’re thrilled to bring Amazon to the YouTube Shopping affiliate program. Over 450 million people in India have shopping-related searches on YouTube, and this partnership lets creators easily tag millions of items across Shorts, long-form videos, and livestreams – turning their recommendations into a reliable revenue engine. Most importantly, it gives viewers an effortless way to make confident purchase decisions from the creators they trust,” says Gunjan Soni, Managing Director – India, YouTube.

**Getting started on YouTube takes just a few steps:**

- Sign in to YouTube Studio and open the Earn tab.
- Under Programs, find the YouTube Shopping affiliate programme and select Join Now.
- Once enrolled, start tagging Amazon products in your content—then track your tags, insights and earnings in one place.

![Amazon Influencer Program](https://assets.aboutamazon.com/dims4/default/021572b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdc%2Fd8%2Fa426fb7b43d2aa1960ee04de2df3%2Fcreators-amazon-hero.jpg)

- [Amazon Influencer Program: How creators in India are turning content into income](https://www.aboutamazon.in/news/retail/amazon-influencer-program-india)

## Earning on Pinterest

On Pinterest, Amazon Storefront linking makes earning simpler. Creators connect their Amazon Storefront to their Pinterest account once and from then on their affiliate link is applied automatically whenever they tag an eligible Amazon product on a Pin. Their Amazon Storefront handle is also featured directly on their Pinterest profile, giving followers a fuller picture of what they recommend.

Pinterest is a place people come to with intent. More than half of Pinterest users visit to shop, and the platform sees over 80 billion searches a month—so creators reach audiences at the moment inspiration turns into action.

**Getting started on Pinterest is just as quick:**

- Securely connect your Amazon Storefront to your Pinterest account.
- Tag Amazon products on your Pins — Pinterest applies your affiliate information automatically.
- Showcase your Amazon Storefront on your Pinterest profile so followers can discover everything you recommend.

## Part of a bigger creator story

YouTube and Pinterest are the latest add-ons in a broader Amazon commitment to creator-led commerce—and the opportunity is reaching well beyond the big cities. Nearly 70% of shoppers buying through Amazon’s creator programs are from non-metro cities such as Guntur, Dehradun, Bhubaneshwar and Patiala, and about 75% of creators themselves come from non-metro India, including Kanchipuram, Meerut, Jammu and Nashik. Earnings per creator have grown 60% year-over-year.

Behind the scenes, a full suite of programs supports that growth. Creator Rewards recognises performance with scaled, performance-based incentives, while Creator Connections gives creators access to relevant brand campaigns and additional monetisation. Alongside them, Creator Central and Creator University provide performance insights, tools and learning resources.

Amazon is building a thriving ecosystem where creators can turn their content and influence into sustainable businesses—while helping customers find products they trust.

[Click here](https://affiliate-program.amazon.in/influencers) to join the Amazon Influencer Program.

![9 innovative ways in which you can shop this Amazon Great Indian Festival](https://assets.aboutamazon.com/dims4/default/86a897a/2147483647/strip/true/crop/1080x720+100+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3f%2F4c%2F1ac647e942ad96c1c5c60d2634f4%2Flead3.jpg)

- [How to find the best deals during the Amazon Great Indian Festival 2026: Tools to help you shop smarter](https://www.aboutamazon.in/news/retail/amazon-shopping-app-features-best-deals)