# Prime Day 2022: An opportunity for small business progress

*Small businesses are at the heart of Amazon India, and events like Prime Day play a pivotal role in helping them scale.*

For our small business partners, Prime Day is a special day in many ways – one of them being that the shopping event provides them an opportunity to showcase their unique products to millions of Prime customers across the country. 

These products, curated with a lot of love and effort, are their source of everyday pride and joy. As a result, this opportunity translated into one of the [biggest business days in 2021](https://www.aboutamazon.in/news/amazon-india-news/prime-day-2021-highlights) for a number of our small business partners. 

Buoyed by this success, our small business partners are now eagerly looking forward to making [Prime Day 2022](https://www.aboutamazon.in/news/retail/mark-your-calendar-amazon-prime-day-is-back-in-india) another landmark in their continued journey of success and growth. Amazon has captured this hopeful emotion through a new film called *Mauka, badi tarakki ka* (i.e an opportunity for progress), which showcases diverse, real stories of our small business partners.

*Prime Day is back in India this July 23-24. Not a Prime member? Sign up [here](https://www.amazon.in/amazonprime).*