![Amazon Prime empowering small businesses](https://assets.aboutamazon.com/dims4/default/c5eddaa/2147483647/strip/true/crop/1080x720+200+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F82%2Fea%2F1285bc384ef9b06f9d65cd4e2c81%2Fmsmelead.jpg) # Small businesses are prepping for Prime Day with a slew of new launches *Prime Day 2023 will spotlight small businesses and bring their unique products to millions of Prime customers across India.* **Prime Day 2024 is on July 20 and 21!** [**Get the latest on all of the great deals available now**](https://www.aboutamazon.in/news/retail/amazon-prime-day-india-deals-2024)**.** ![Amazon Prime Day 2023 deals](https://assets.aboutamazon.com/dims4/default/719472d/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F94%2F31%2Ffcf2127f4d6a88a7a07eab7fa237%2Fprime-deals-loop-india-01.gif) - [The best Amazon Prime Day deals you can get on July 15-16](https://www.aboutamazon.in/news/retail/amazon-prime-day-deals-2023) Small and medium businesses are the backbone of the Indian economy. Amazon.in has made a commitment to digitally empower 10 million small and medium businesses by 2025 and [several India-first initiatives](https://www.aboutamazon.in/news/innovation/amazon-empowered-small-businesses-to-go-big-with-several-india-first-initiatives-heres-how) launched over the last decade reflect the company’s commitment. Shopping events such as Prime Day play an important role in helping customers discover and support unique products from small businesses. All eyes are now on Prime Day 2023 (15th – 16th July). ### **More than 2,000 SMB product launches** This year, small and medium business are launching over 2,000 products on Prime Day. Several of them—Zlade, Softspun, Kats Shoes, Funk for Hire and Never Lose, besides others—are showcasing their recently launched new products for the first time this Prime Day. If you haven't already, [be sure to join Prime](https://www.aboutamazon.in/news/retail/how-to-sign-up-for-a-prime-membership) to participate in Prime Day. ![Zlade Summer Splash III Hair Removal Razor for Women](https://assets.aboutamazon.com/dims4/default/af43890/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4b%2F4f%2Fe836c8964207baf42c409e238eab%2Fmsme-i-line-1.jpg) ## Zlade [Summer Splash III Hair Removal Razor for Women](https://www.amazon.in/Zlade-Summer-SPLASH-Triple-Blade-Removal/dp/B0C6QWM2JW/ref=sr_1_1?crid=5YZQMEX52JES&keywords=zlade+summer+splash+III+triple+blade+hair+removal&qid=1688887344&sprefix=zlade+summer+splash+iii+triple+blade+hair+removal%2Caps%2C339&sr=8-1) Zlade comes with a handle made out of recycled plastic and a broad lubrication strip on top that’s infused with aloe vera. This razor, which comes with 4 cartridges, is perfect for women on the go. ![PD Date Annouce_deals](https://assets.aboutamazon.com/dims4/default/ffd8f73/2147483647/strip/true/crop/1647x1098+77+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F39%2Fbb%2Fa5f4e13f4dbe905f5fb53aa3b82a%2Fpd-date-annouce-1800x1098-social-post-4.jpg) - [Explained: What is Amazon Prime Day](https://www.aboutamazon.in/news/retail/when-is-amazon-prime-day-in-india) ## Softspun [Microfiber Baby Face & Bath Towel](https://www.amazon.in/SOFTSPUN-Microfiber-Comfortable-Newborn-Absorbent/dp/B0CB1NPKG9/ref=sr_1_13?crid=194DQBTRWVXHH&keywords=softspun+microfiber+babyface+and+bath+towel+set&qid=1688939095&sprefix=softspun+microfiber+babyface+and+bath+towel+%2Caps%2C378&sr=8-13) A premium kids’ towel that is soft and ultra-absorbent, this face & body towel is made especially for newborn babies. The quick-drying feature of the cloth allows you to use it outdoors as well as for daily use. ## Kats Shoes [LED Light Shoes for Kids](https://www.amazon.in/Light-Shoes-Girls-Unisex-Years/dp/B0C81NGX4P/ref=sr_1_2?crid=237Z8RB6CKQKR&keywords=KATS+LED+shoes+for+baby+girls+and+boys+unisex&qid=1688939577&sprefix=kats+led+shoes+for+baby+girls+and+boys+unise%2Caps%2C727&sr=8-2) Gift your little one these fun and comfortable shoes with LED lights. The flexible and non-skid soles make them perfect for active 2-5-year-old kids. ![Funk For Hire Printed Mobile Sling Bag](https://assets.aboutamazon.com/dims4/default/3d86834/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F56%2F90%2Ffbfb815a43cf9c3dc064c40b5e32%2Fmsme-in-line-6.jpg) ## Funk For Hire [Printed Mobile Sling Bag](https://www.amazon.in/Funk-Hire-Leatherette-Printed-Mobile/dp/B0C7VXBJKS/ref=sr_1_1?crid=2EXSIV826ZJL1&keywords=funk+for+hire+mobile+holder&qid=1688941240&sprefix=funk+for+hire+mobile+hold%2Caps%2C1834&sr=8-1) Fun and functional, this printed leatherette sling bag is for those who love to keep it stylish yet practical. With a spacious interior, the bag holds your mobile phone, all your cards and cash, as you move around freely. ## Never Lose [Quick Dry Men’s Shorts](https://www.amazon.in/NEVER-LOSE-Outdoor-Lightweight-Pockets/dp/B0BYNZTWB8/ref=sr_1_7?crid=3N2KDVM9GPPBH&keywords=never+lose+mens+outdoor+shorts&qid=1688941524&sprefix=never+lose+mens+outdoor+shor%2Caps%2C774&sr=8-7) Perfect for indoor and outdoor activities, these men’s shorts with zipper pockets are ultra-lightweight. The adjustable drawstring ensures the shorts sit comfortably on your waist. ![Trelish Americano Black Coffee Liquid Brew](https://assets.aboutamazon.com/dims4/default/852ef46/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa2%2Fbc%2F4a661dac42e199ea8cce135167dc%2Fmsme-in-line-4.jpg) ## Trelish [Americano Black Coffee Liquid Brew](https://www.amazon.in/Trelish-Americano-Coffee-Liquid-Serves/dp/B09KV7N43K/ref=sr_1_1_sspa?crid=BXWXIM8OJS9L&keywords=trelish%2Bamericano%2Bblack%2Bcoffee%2Bliquid%2Bbrew&qid=1688979612&sprefix=trelish%2Bamerica%2Caps%2C563&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1) This is an ideal smooth yet strong brew for black coffee enthusiasts. It is easy to make as it requires you to just add hot water and has no added preservatives or additives. ![ Alpino Super Chocolate Muesli Nuts & Cookies](https://assets.aboutamazon.com/dims4/default/d57f1d3/2147483647/strip/true/crop/1280x720+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F16%2F16%2F0cef17544d0fae0362a9ea87ecb5%2Fmsme-in-line-3.jpg) ## Alpino [Super Chocolate Muesli Nuts & Cookies](https://www.amazon.in/ALPINO-Super-Chocolate-Muesli-Cookies/dp/B0C65RF38S) This guilt-free breakfast cereal is high in protein and fiber despite being vegan. Start your mornings with this delicious and healthy superfood which is a good source of vitamins and minerals. ## YOGADESK [Foldable Magnetic Chess Board](https://www.amazon.in/dp/B0C81QKDBW) This folding magnetic chessboard is made using Himalayan Rosewood and is perfect for all age groups. Aesthetic and convenient, its strong build makes this a gift to cherish.