# Rufus

![How to find the best deals during the Amazon Great Indian Festival 2026: Tools to help you shop smarter](https://assets.aboutamazon.com/dims4/default/7cc716d/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3f%2F4c%2F1ac647e942ad96c1c5c60d2634f4%2Flead3.jpg)
- [How to find the best deals during the Amazon Great Indian Festival 2026: Tools to help you shop smarter](https://www.aboutamazon.in/news/retail/amazon-shopping-app-features-best-deals)
![Shop for Holi 2026 on Amazon: AI tools, eco-friendly colours, pool party essentials, and fast delivery](https://assets.aboutamazon.com/dims4/default/a55fb3c/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1a%2F25%2F9dc1e66646c9bdb33a14cf1a02b1%2Finline-1-herbal-gulal.jpg)
- [Shop for Holi 2026 on Amazon: AI tools, eco-friendly colours, pool party essentials, and fast delivery](https://www.aboutamazon.in/news/retail/amazon-holi-store-2026-ai-shopping-rufus)
![Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in India](https://assets.aboutamazon.com/dims4/default/a095d00/2147483647/strip/true/crop/3705x2084+0+0/resize/1320x742!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5f%2Fa9%2F1fb512f34aa2a02f8c74ef178ed5%2Frufus-lead.png)
- [Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in India](https://www.aboutamazon.in/news/retail/rufus-ai-shopping-assistant-launch-in-india)