If you're like me, once you finish a great TV show, you immediately want more—behind-the-scenes footage, character backstories, making-of documentaries, bloopers and anything else that extends the fan experience. This journey of discovery is long, filled with endless Google, YouTube, and Reddit searches. Prime Video's Explore, a new immersive feature, scratches that itch by providing viewers with exactly that and more for select Amazon Originals all in one place—turning casual viewers into insiders with just a few clicks.
The Explore experience transforms traditional streaming into an immersive journey of discovery, enhancing how customers connect with their favourite shows and films on Prime Video. This dynamic content and commerce hub serves as your ultimate fan destination offering bonus videos, character insights, books, music, and personalised retail recommendations tied to what they watch, in the US explore is the central hub where you can find all things related to a title along with retail.
Here's everything you need to know about the feature and how you can access it.
What’s Explore?
Beyond just watching shows and movies on Prime Video, customers can now get access to exclusive behind-the-scenes content, uncover character insights and dive deep into the lore. It not only enriches the viewing experience but creates a seamless pathway for customers to engage with their favourite shows across the entire Amazon ecosystem, making every interaction more meaningful and engaging. It's not just about watching anymore—it's about experiencing, discovering, and connecting with content in new ways.
How to find the Explore feature?
Follow these steps to find the Explore tab:
- Go to www.primevideo.com
- Scroll to your favourite Amazon Original series and click on it
- Go to the show’s page and scroll down below the ‘play’ button
- Click on Explore in the navigation menu on that page
- You can then find bonus videos, character details and even deleted scenes from your favourite show.
Right now the Explore experience can be found for Indian Originals such as Call Me Bae S1, Suzhal: The Vortex S2, Citadel: Honey Bunny, Paatal Lok S2 and international Originals like Fallout, The Summer I Turned Pretty, Citadel, Citadel: Diana and The Boys.
How can you access this bonus content?
Explore content is available across select devices — including desktop, mobile and Fire TV Stick. All you need to watch bonus content is a Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1,499/ year. Here are all the other benefits of a Prime membership.
