Small Businesses

Amazon India empowers small and medium-sized businesses to reach millions of customers with a number of programmes that help boost their revenue, reach, and productivity. Today, more than 2.5 million micro, small, and medium enterprises work with Amazon India, including sellers, artisans and weavers, delivery and logistics service people, and more.
Three ladies smiling

When entrepreneurs, artisans, and small businesses working with Amazon India thrive, our customers benefit from the products and services they offer.

Since 2020, over 3 lakh new sellers have joined Amazon.in. Our new program Local Shops on Amazon has already grown to 50,000+ sellers in 450 cities within one year of launch, and has played a key role in helping these retailers manage the disruption in the market with lockdowns and on-ground restrictions. Throughout this time, Amazon India has been working with sellers and partners to fulfill the ever-evolving customer demand with a focus on our three key pillars of convenience, selection, and affordability, while taking measures to help them navigate through the disruption caused by the pandemic.
Spotlight North East Amazon India

Get up close with the rich heritage of handloom, handicrafts & more from the North-east

The newly launched Spotlight North-east store on Amazon.in brings focus to the unique cultural and local entrepreneurial potential of small businesses hidden in our North-eastern wonderland.
Local shop selling Blue Star products

Local shop owners on how digital access is driving transformation of their stores

50,000+ offline retailers and neighbourhood stores are now on Local Shops on Amazon and shop owners say that this decision has helped increase business.
Handloom India

Treasured Indian handicrafts and handlooms—a Karigar’s home

Small artisans and craftsmen are making their way into larger markets thanks to a path paved by Amazon. The Amazon Karigar store features all major crafts, their history, lineage, and artisan stories.