If you're looking for your next binge-worthy reality show, Amazon MX Player's Rise & Fall might be just what you need. The show quickly became a cultural phenomenon, ranking among the top OTT shows for six consecutive weeks in the unscripted category and accumulating over half a billion views on Amazon MX Player.
But what exactly is Rise & Fall all about? Here's everything you need to know about Amazon MX Player's latest reality sensation.
‘Rise & Fall' release date and where to watch
Rise & Fall premiered on September 6th, 2025, ran for 42 days with new episodes daily. While the show streams for free on Amazon MX Player (available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme), it was also aired on Sony Entertainment Television.
What is 'Rise & Fall' about?
Rise & Fall is a high-stakes social experiment that explores the eternal struggle between the powerful and the powerless. The show divides contestants into two worlds within one structure: the Rulers, who live in luxury in a lavish penthouse, and the Workers, who struggle in a bare-basics basement. The dynamic constantly shifts as those at the bottom fight to rise to the top, while those at the top try to maintain their position. With its tagline "16 contestants. Two worlds. One ultimate power struggle," the show delivers drama through shifting alliances, broken trust, and shocking revelations.
Is 'Rise & Fall' based on an international format?
Yes, Rise and Fall has been licensed through All3Media International and was originally created by Studio Lambert in the UK. However, the Indian version gives the international unscripted format a uniquely Indian flavour.
Who is in the 'Rise & Fall' cast
The show features 16 celebrity contestants from diverse backgrounds including Bollywood, music, sports, entrepreneurship, journalism, and social media. Season 1 featured Arjun Bijlani (who was crowned the ultimate winner), Dhanashree Verma, Kubbra Sait, Kiku Sharda, Aahana Kumra, Aarush Bhola, Anaya Bangar, and others.
Who was the host of 'Rise & Fall'?
Ashneer Grover, known for his unfiltered opinions and sharp insights, made his debut as a host on Rise & Fall. Speaking about the show, Grover says, "Rise & Fall is amongst the most captivating reality show concepts worldwide. Being a follower of reality shows, I think the division of contestants into haves and have nots brings a never experienced before dimension to reality shows in India. What excites me the most is the show's unpredictability, where power flips in seconds and no one can guess who'll be on top tomorrow."
Who has produced ‘Rise & Fall’?
The show is produced by Banijay Asia, with the opulent set designed by National award-winning art director Omung Kumar. Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India, says, “Rise & Fall marks a bold step forward in the evolution of Indian reality entertainment. Introducing a disruptive format centered around the themes of money, power, and human ambition, we set out to create something fresh for our audiences and their response has been overwhelming.”
He adds, “Adapting this concept for India while retaining its global appeal was a both a challenge and an opportunity. With its dynamic mix of contestants, high-stakes challenges, and unpredictable gameplay, Rise & Fall has redefined what large-scale reality storytelling can look like in India. Our partnership with Amazon MX Player has been instrumental in bringing this international format to audiences across India.”
How popular is 'Rise & Fall'?
Rise & Fall has set new benchmarks for Indian reality shows. It generated over half a billion views on Amazon MX Player and ranked among the top OTT shows for six consecutive weeks. The show's massive popularity extended to social media, where it garnered over 10 billion views and prompted nearly 11 million votes for contestants.
The show attracted significant attention from celebrities and content creators, with personalities such as John Abraham, Pankaj Tripathi, Riteish Deshmukh, Ishan Kishan, Samay Raina, Elvish Yadav, Uorfi Javed, and Kusha Kapila joining conversations about the show and supporting their favourite contestants.
According to Karan Bedi, Director & Head at Amazon MX Player, “The success and cultural impact of Rise & Fall has been phenomenal. From breaking viewership records to igniting massive social conversations and advertiser enthusiasm, the show has demonstrated how entertainment and brand storytelling can powerfully converge. The momentum we’ve seen in just the first season sets a precedent for what reality TV can achieve on India’s leading OTT service.”
Amogh Dusad, Director & Head of Content at Amazon MX Player, adds, "With Rise & Fall, we set out to reinvent the reality genre in India, and audiences responded with incredible passion. The format blends strategy, emotion, and unpredictability, making it deeply compelling and sparked conversations. This success reinforces our commitment to creating experiences that are not just watched but lived and shared across the country."
Will there be Season 2?
If you’ve loved season 1 and are waiting to know all about season 2 of the show, stay tuned. Watch this space for more details as we unveil them in good time.
