This year, Prime Day celebrations kick-started with the Indian premiere of The Prime Day Show on July 8th, a three-part special featuring award-winning artists Billie Eilish, H.E.R., and Kid Cudi as part of an immersive musical experience. As far as Indian offerings go, headlining this year’s Prime Video line-up for Prime Day is Toofaan, a cinematic collaboration that brings together the dream team of Farhan Akhtar, Mrunal Thakur, Rakeysh Omprakash Mehra, Paresh Rawal, and Shankar-Ehsaan-Loy among others. The movie will premiere across 240 countries on July 16, 2021, and lead actor and co-producer Farhan Akhtar could not be more excited.

Stills from Prime video releases

Excited about Toofan release: Farhan Akhtar

“I am thrilled to have Toofaan premiere on Amazon Prime Video... It is a story of hope and resilience – something we all need right now,” he said, expressing his excitement at the world premiere of the project. Mrunal Thakur, the lead actress, spoke of how working on the project was nothing less than surreal and inspiring for her and now with the release date just a few days away, she was looking forward to audiences from across the globe viewing it. “I couldn’t be more excited about the movie’s release as part of the Prime Day lineup, which for me, is all about indulging in shopping and watching great content on Amazon Prime Video. Retail therapy coupled with some exciting, new, releases – I am kicking back and having some fun watching Toofaan,” she said.


Malik is a special film: Mahesh Narayanan

On the other hand, fans of Malayalam cinema have equal reason to rejoice with actor Fahadh Faasil’s Malik premiering a day earlier on Prime Video, July 15, 2021. Mahesh Narayanan, director of Malik, who returns to Prime Video after the worldwide success of CU Soon hoped that this movie could match the success of their last collaboration. “CU Soon was an incredible success with audiences, in India and around the world. We hope audiences find Malik to be an equally engaging watch as well. Malik is a special film for both Fahad and I – it is our dream project, and I hope with the Prime Day frenzy, more viewers, both in India and worldwide, watch our movie,” he said.

Stills from Prime video releases

It's the launch of my dream project – Malik: Fahad Faasil

Fahad Faasil meanwhile awaits his hat-trick of successes with this one, since both his Prime Video world premieres CU Soon and Joji were loved by audiences and critics alike. “I am excited to return to Prime Video with the launch of my dream project – Malik. The love that CU Soon and Joji both received in quick succession, has been quite overwhelming. I hope Malik strikes the same chord with viewers. Malik is part of the much-awaited Prime Day celebrations, and I hope that viewers from India and across the globe will appreciate the crime drama from 15th July onwards.”

Stills from Prime video releases

Prime Video is home to many of my movies: Arya

For Tamil and Telugu audiences, Arya’s Sarpatta Parambara has been a widely anticipated release and he is as excited as any viewer or fan about this one. “Prime Video is home to many of my movies – I know my fans from India and worldwide have been able to enjoy some of these titles, thanks to easy availability on Prime Video.”

Prime Day celebrations will also mark the launch of the much-awaited season 2 of the Amazon Original series - Hostel Daze on July 23, 2021. Judas & Black Messiah and Tom & Jerry are the other feature films all set to release on Prime Day this year. So what are you waiting for? Get ready to pop some corn, grab your drinks, kick back and enjoy a binge-watching session of some of the most entertaining content, just like your favourite stars.