“I was always passionate about designing beautiful ceramic crockery, but I had no idea just how far my creativity could take me,” says Anamika Garg., founder of the décor brand Homes by Kikkli, which has an online presence that reaches almost every Indian city today from a tiny studio in Noida.

It's a similar story for Fazal Qadri, the entrepreneur behind the organic food brand Carmine County.“My dream of delivering fresh products from local farmers directly to consumers was realised when I finally launched my company,” he says.

Sheetal Sharma’s love for handmade Indian pottery, meanwhile, turned out to be a blessing for local artisans in Uttar Pradesh. With the launch of her artisanal brand Mirakki, Sharma was able to provide steady livelihood to a community scarred by the pandemic. “I always wanted to become self-reliant, but today I am happy that my brand has also managed to bring financial stability to so many gifted artisans.”

These are just three among 1 million small businesses from diverse backgrounds who are exploring their product potential on Amazon.in. This Republic Day, as you shop on Amazon.in, follow the stories of India’s amazing women entrepreneurs, local brands, inspiring innovators, and traditional artisans so that you can bring home some of their homegrown magic.

Shop now: The Himalayan Origin

Hima Amazon India

Celebrate how traditional Ayurveda blends seamlessly with innovative products launched by some next-gen sellers. Browse through organic beauty and personal care products from The Himalayan Origin launched by entrepreneur Neha Parmar, which employs local women in her hometown. Learn more about the home décor brand Tara Sparkling Homes started by Payal Khattar, who wanted to build a brand that empowers and employs local women.

Japi Amazon India

Shop Now from the Japi store
Shining a spotlight on talented artisans and India's rich craftsmanship is Utpal Kumar of Japi – The Craft Hub, who seeks to highlight native arts and crafts by empowering local artisans in the North East.

terra1 Amazon India

Sachii Tripathi, the founder of Terracotta bridges the gap between India's traditional pottery clusters and craft lovers across the world. She launched her brand after realising that most heritage craft lovers have no direct access to these beautiful products. Today, selling online has enabled these artisans to showcase their craft across India.

To shop from The Republic Day store, go here