What does the Prime Day line-up for 2021 look like? What can consumers expect?
Prime Days are always special. And as we approach Prime Day 2021 in India on July 26 & 27, we have curated a super exciting line on Prime Video, only for our Prime members.
Prime Day 2021 marked the world premieres of some of the most anticipated movies across 5 Indian languages. The list includes titles like Toofaan (Hindi), Malik (Malayalam), Narappa (Telugu), Ikkat (Kannada) and Sarpatta Parambarai (Tamil/Telugu). We also launched the much-awaited season 2 of Amazon Original series - Hostel Daze on July 23. Connoisseurs of international cinema can stream the Oscar winning - Judas and the Black Messiah, while adults and kids alike can enjoy the nostalgic return of one of the most beloved rivalries in history, with Tom and Jerry: The Movie. As you can see, we have something for every-one this Prime Day.
That is a diverse mix of many local Indian languages – are we seeing language silos break-down? Has Prime Video helped this process, by providing easy access?
“Our Indian Amazon Originals enjoy incredible popularity both in the country and outside India. In fact, 1 out of every 5 viewers for our Indian Amazon Originals is from outside the country.”
We often talk about how heterogeneous India is - from a culture, language, taste and entertainment preferences point of view. All of this results in increased complexity as you look at entertaining customers across the country. What we don’t talk about as much is that this diversity is the catalyst for the most amazing, rich and dynamic storytelling universe.
Over the last 4.5 years, as we have programmed in 9 Indian languages (in addition to English), we have realised how well these great stories travel in India and outside India. Today, Amazon Prime Video is now watched in over 4300 cities and towns of our country and our viewership comes from all over India and around the world.
Good content transcends language barriers. In 2020 we premiered 20 movies in 5 different Indian languages, directly on the service (DTS). Our local language movies (i.e. movies in Tamil, Telugu, Malayalam, Kannada) broke all viewership records and what’s really interesting is that 50% of the audiences for these films were from outside the home state.
In India the viewership of our local language titles is well over 4000 cities and towns. Globally these movies are being watched in around 170 countries and international viewers already account for between 15 to 20% of total audiences of these local language films.
Our Indian Amazon Originals enjoy incredible popularity both in the country and outside India. In fact, 1 out of every 5 viewers for our Indian Amazon Originals is from outside the country.
What is your message to Amazon customers/non-customers this Prime Day?
Prime Day is all about discovering joy – the joy of shopping, savings and blockbuster entertainment. Prime members will have the opportunity to shop from top Indian & global brands and enjoy deals on unique products across categories. We are dedicating this Prime Day to lakhs of sellers on Amaon.in to empower and support them.
On the entertainment side, every year we try and make it special for Prime members – and this year too , we have an amazing line-up of new releases across languages .
“With Watch Parties, viewers can chat with up to 100 friends while they watch movies and TV shows online together. It’s almost like watching side-by-side in real life — without having to share your popcorn!
And there is season 3 of the hugely successful Mixtape series on Prime Music – Rewind, a mashup of iconic musical hits from the 90s and early 2000s on Amazon Music; and 8 new titles exclusively created for Prime Day on Prime Reading.
So if you are not a prime member yet, there is no better time than now to be one. And if you are, then it’s an absolute treat for you!
What would you attribute Prime Video’s popularity in India to? What do consumers love about the service?
Prime Video in India has a deep library of content across 10 languages. We have the largest selection of latest & exclusive movies and TV shows, Stand-Up Comedy, biggest Indian and Hollywood films, US TV series, and award-winning Amazon Originals such as The Boys, Tomorrow War, The Family Man, Mirzapur, all available, ad-free, with a world class customer experience.
Our customers have friction free accessibility across screens – be it mobile screens or living room devices or even gaming devices – you can watch Prime Video on a device of your choice.
We offer customers a Immersive viewing experience from X-ray, an exclusive feature on Prime Video that helps members learn more about what (or who) they're watching. Viewers can read bios, filmographies, facts, trivia, and so much more without even pressing pause to check your phone.
And of course we know the whole family watches Prime Video – so the profile feature allows Prime Members to create up to 6 personalised profiles, with their own curated watch lists and recommendations. Then there is our latest feature Watch Party. With Watch Party, Prime Members can enjoy their favorite shows with your favorite people. With Watch Parties, viewers can chat with up to 100 friends while they watch movies and TV shows online together. It’s almost like watching side-by-side in real life — without having to share your popcorn!
All this and so much more, makes Prime Video the most loved video streaming service in the country.