Prime Video has joined hands with the Office of the Principal Scientific Adviser, Government of India, to create Mission Start Ab, an original TV series that will showcase India’s grassroots innovators and their growth stories. The first-of-its-kind series will show promising entrepreneurs undertake a series of challenges in their quest to scale up their businesses and secure funding.

Celebrating audacious entrepreneurs

Mission Start Ab will engage audiences with the power of human stories behind every promising startup. The seven-episode series will captivate viewers with stories of unique Indian startups and founders, their humble beginnings, never-say-die spirit, and the sacrifices they have made to turn their dreams into reality.

Lauding the remarkable spirit of India's grassroot innovators, I am delighted to announce Prime Video’s reality series Mission Start Ab. This captivating series will serve as a powerful platform, showcasing the inspiring stories of those driving social change through innovation
Ajay Kumar Sood
Principal Scientific Adviser, Government of India

"I am optimistic that it will offer immense learning opportunities to grassroots innovators in India, providing valuable insights into sustainable startup practices and attracting the right investors. Furthermore, the series promises to entertain viewers while promoting the growth of our nation's grassroots innovation ecosystem," said Sood. Currently in production, this upcoming reality show is slated to premiere soon on Prime Video.

Actress, investor, and entrepreneur Alia Bhatt with Sushant Sreeram -- Country Director, Prime Video India (left) and Ajay Kumar Sood -- Principal Scientific Adviser, Government of India (right)
Actress, investor, and entrepreneur Alia Bhatt with Sushant Sreeram -- Country Director, Prime Video India (left) and Ajay Kumar Sood -- Principal Scientific Adviser, Government of India (right)

Mentoring entrepreneurs

“Our mission at Prime Video has always been to be a force for good and an enabler of India’s economy—directly and indirectly,” said Sushant Sreeram, Country Director, Prime Video India.

This collaboration between the Office of the PSA, Government of India and Prime Video is another milestone in the journey that started earlier this year with Amazon India signing the Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB) with an objective of contributing to the growth of India’s creative economy
Sushant Sreeram
Country Director, Prime Video India

The marquee collaboration exemplifies Prime Video's commitment to the country and its viewers, as it creates new formats that empower entrepreneurs, innovators and creators.

What viewers can expect

The series brings together three renowned investors who will search for India’s next unicorn by putting 10 early stage founders through a series of intense exercises and simulations that will test their entrepreneurial, management, communication, and crises management skills. The investors will also invest in some of the ventures promoted by these audacious entrepreneurs. Investors will also act as mentors, challenging and empowering some of the brightest minds in the country. India has one of the world’s largest startup ecosystems.

Alia Bhatt dons the entrepreneur’s hat

Alia Bhatt, who dons multiple hats—actor, entrepreneur, and investor—was also present at the event and spoke about her journey as an entrepreneur.

While there are many great ideas and ambitious young founders around us, it takes a special kind of determination to turn that idea into reality, build the right team, find the right mentors, raise funding, and create something out of nothing
Alia Bhatt, Actor & Investor

"I applaud the Office of the PSA, Government of India, and Prime Video India for taking the initiative to enable and empower entrepreneurs through Mission Start Ab, which I believe can have a far-reaching impact on the country’s growing start-up ecosystem," Bhatt added.

Supporting and nurturing entrepreneurs has been one of Amazon’s focus areas in India. Over the years, Amazon has taken a number of initiatives to support India’s startup ecosystem with programs such as Amazon Launchpad and Amazon Global Selling Propel Accelerator, besides others.