Prime Video today announced June 12 as the premiere date for the Indian adaptation of ‘The Traitors,’ the BAFTA and Emmy Award-winning reality series. One of the fastest-growing reality show formats in the world, The Traitors has over 35 adaptations across more than 30 countries. The local adaptation is produced by BBC Studios India Productions in collaboration with independent distributor All3Media International.
What is The Traitors about?
The Traitors is hosted by Karan Johar, who brings his signature glitz and glamour to the Indian reality show that will feature a congregation of prominent celebrities from varied spheres in its maiden season. Prime Video has built anticipation for the unscripted series through an outdoor campaign followed by a special teaser video featuring Karan Johar that offers tantalizing hints about the celebrity participants. Watch the video below to get a glimpse into the thrilling chaos and high-stakes drama set to unfold in the reality series:
“Prime Video has consistently been home to some of the biggest and most beloved scripted shows in the country. Now, we’re making a bold leap as we scale our Unscripted content slate with our biggest reality series yet—The Traitors,” says Nikhil Madhok, Head of Originals, Prime Video India. “Packed with drama, manipulation, suspenseful gameplay, and unexpected twists, the show is mounted on a grand scale with high production values. We’re thrilled to have Karan Johar as the host—who better to stoke the fire in this volatile mix of 20 celebrities, each vying for a massive cash prize and the title of ultimate winner! The Traitors promises immersive entertainment and next-level mind games that are sure to captivate our wide gamut of audiences,” he added.
Sabrina Duguet, EVP APAC at All3Media International says, “India is one of the most dynamic and exciting markets in the world, with an audience base that’s highly receptive to reality shows. The Indian adaptation of The Traitors offers this audience high calibre celebrities and intense drama, all wrapped up in a thriller-esque gameplay. The Traitors is one of the fastest-growing and most popular reality formats worldwide, ever - and we’re thrilled to bring an Indian adaptation of the franchise to the country with Prime Video India and BBC Studios India Productions; both partners’ reputation for delivering high-quality content precedes them.”
“The Traitors has captivated audiences worldwide across ages and languages with its bold, dramatic, and psychological gameplay and we’re thrilled to join hands with Prime Video—renowned for its exceptional content—and All3Media International to bring an Indian adaptation that’s immersive, grand, and teeming with drama. With an all-celebrity cast and jaw-dropping twists, The Traitors is an unmissable treat for fans of high-stakes reality entertainment,” says Neha Khurana, Executive Producer for The Traitors, BBC Studios India Productions.
How to watch The Traitors on Prime Video?
The reality show is set to exclusively premiere on Prime Video on June 12, with a new episode premiering every Thursday. All you need to get a front row seat to this unscripted Original is a Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1,499/ year. Here are all the other benefits of a Prime membership.
What’s more on Prime Video?
Prime Video hosts thousands of acclaimed TV shows and movies across languages and geographies, including Indian-produced Original series like Mirzapur, Panchayat, The Family Man, Paatal Lok, Citadel: Honey Bunny, Call Me Bae. It also streams Original movies such as Mast Mein Rehne Ka and popular global Originals such as The Lord of The Rings: The Rings of Power, Fallout and The Idea of You. Prime Video is also home to some of the biggest post-theatrical films such as Kalki 2898 AD, Chandu Champion, Teri Baaton Mein Aisa Uljha Jiya, Be Happy and direct-to-service films such as Shershaah, Sharmajee Ki Beti, and many more. Prime Video content streams in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali, besides English. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access.
