From growing their business, to offering exclusive styles for customers to competitive pricing, fashion brands on Amazon India are looking forward to the Great Indian Festive Sale. Here's what they had to say:

Ayush Tainwala, CEO & CMD of Planet Retail & Lavie: "We are excited for the Great Indian Festival. Amazon Fashion remains our strongest partner and the customers’ preferred online destination for Lavie; this Diwali we are geared to grow our business nearly 4 X and will bring out new and exciting styles for our women shoppers pan country."

jj valaya
J J Valaya

J J Valaya: "We couldn’t think of a better start to the festive season than participating in the Treasure Trove on the Designer Boutique@ Amazon. This platform provides us a unique and engaging way to allow younger audiences to dive in to the legacy of our brand. The idea of reaching customers in markets out of our reach and providing them an opportunity to access our signature and historical pieces is immensely exciting."

Stuart Henwood, Country Manger, Middle East, Egypt, India: "We have significant Brand momentum and are one of the fastest growing sports Brands in the Local market and with Amazon India over the past 9 months, as an exclusive eCom partner. New Balance continues to grow season upon season with increased options and exciting styles and campaigns to meet the needs and engage with the Indian consumer. Through our partnership with Amazon Fashion we have as a brand been able to reach new geographies in the market that span the length and breadth of India. As a global brand we look forward to another exciting Diwali season with Amazon India and strong sales and consumer engagement Pan India. Happy Diwali!”

Siddharth Bindra, Managing Director, Biba India: "We are gearing up for an exciting Diwali partnership with Amazon Fashion by not just doubling up our selection for the festive season but also showcasing a Parineeti for Rangriti collection this season. Amazon Fashion and Biba will jointly make Diwali very special for our customers across the country."

Rajiv Suri, CEO, ShopperStop: "With Amazon as a strategic partner, we now offer over 250 brands that include 20 exclusive brands on the Shoppers Stop store on Amazon. This Diwali, members of our First Citizen program will be welcomed with special incentives on Amazon during the Great Indian Shopping Festival. Similarly we will soon see benefits for customers both of Amazon and Shoppers Stop as they shop across the channels and enjoy the unique benefits that both the strong brands provide on their channels."

Darshan Mehta, President and CEO, Reliance Brands Ltd: "This coming festive season will showcase an interesting and exclusive online offering of Mothercare merchandise, for which we have partnered with Amazon. With 1200+ styles of babywear, the Mothercare selection on Amazon Fashion will allow mothers to dress up their little ones with an exciting range of baby clothing and accessories. All available, a click away at Happy shopping!"

Ashima Amazon Fashion
Ashima Leena

Ashima-Leena: "Amazon transforms and elevates the brand outreach and has brought the expansion of our prêt-a-porter business to our customers’ finger tips. It gives us the distinct edge to cater to clients pan India, with the assurance that our product is well represented by their unmatched customer service."

Kavindra Mishra, MD, Pepe: "We are excited to partner with Amazon Fashion in the exclusive launch of the Powerflex line of jeans from Pepe featuring Siddharth Malhotra. We have also launched our sub-brand BEAT LONDON by Pepe Jeans exclusively on Amazon Fashion and look forward to more key partnerships together in the future)

Shuja Mirza, President, Mirza International Limited, Red Tape India: "This Diwali we are expecting major growth and have ramped up our inventory to seven times of last year in anticipation of massive Diwali. We are working closely with Amazon Fashion to offer unique and exclusive styles to the customers looking to buy something exciting and fresh this festive season."

Abhishek Ganguly, MD, PUMA: "In anticipation to the massive wave of Diwali shopping, we are collaborating closely with Amazon Fashion to enhance the availability of our entire selection through technology based connectivity between our logistic hubs; Amazon remains a preferred destination for Puma consumers in India.)

Suvankar Sen CEO, Senco Gold India: "We are thrilled to partner with Amazon Fashion this Diwali to launch not just fresh and exciting jewelry across unbelievable price points but also fulfill the amazon Prime promise for fast and secure delivery".