The Amazon Great Indian Festival 2026 opened to its biggest-ever start, with customers ordering over 100% more products year-on-year and placing an order from every pin code of India within the first 12 hours.
Customers are finding value across lakhs of products offered by sellers and brands at the lowest prices of the year. Prime members have saved more than 100% over last year with Prime-only offers available on the largest curation of products. Millions of deals were delivered to customers within hours as Bharat started their day. In over 120 cities served by Amazon Now, one out of every two products were delivered in just minutes.
The event recorded over 440 million visits in its early phase, the highest ever on Amazon.in, with more than 72% of visits coming from beyond the top nine metros and first-time shoppers increasing close to 100%. Behind that momentum are the brands and sellers who brought customers their best products at the lowest prices of the year. Here is what some of them had to say about the opening days.
Bharat goes premium: Aspirational purchases led the opening, with customers across the country trading up to premium brands in automobiles and travel. Customers are also shopping for more and going more premium across categories, building shopping baskets around 20% larger than the same period last year. Flexible payment methods are used to make premium purchases more affordable. Over one-third have opted for EMI, and Amazon Pay Later EMI transactions have doubled, with the user base increasing 80% YoY.
“Hero MotoCorp has seen 30X sales versus a regular day in the first 48 hours of Amazon Great Indian Festival 2026, led by the Destini 125 in scooters and the Xtreme 125R in 125cc bikes. Customers across 400+ pincodes bought their Hero 2W from Amazon, with >70% coming from T2, T3 cities and towns. Thank you to the Amazon India team, and to our dealers and teams who made this possible,” says Ashutosh Varma, Chief Business Officer, India Business Unit, Hero MotoCorp
“We are delighted with the strong start to the Amazon Great Indian Festival, with our brand American Tourister growing 60% YoY in the first 24 hours. We are seeing even stronger traction for our premium portfolio with Samsonite growing 200% YoY. This is an extremely encouraging indicator of the growing appetite for premium products among Indian consumers. The response reflects strong customer demand for our portfolio on Amazon, and we look forward to building on this momentum through the festive season,” says Jai Krishnan, CEO, Samsonite India
Electronics lead the upgrade: Upgrades were the flavour of the season, with premium Android smartphones growing 70% year-on-year. The Apple iPhone 16, Samsung Galaxy S25 Ultra, OnePlus Nord 6, Xiaomi 17 and iQOO 15R were the most popular picks as customers moved to flagship cameras, faster chips and bigger displays. In laptops, MacBook Neo sales were 65X higher than on a regular day. Premium wearables ran at 80X a regular day, led by Garmin, Apple, Samsung and Amazfit.
“Samsung is delighted to be a strong partner of Amazon's Great Indian Festival that is creating an exceptional shopping experience for customers across India. We are happy to share that our partnership has delivered double-digit value growth in the premium segment, led by our hero model - the Samsung Galaxy S25 Ultra. We look forward to building on this partnership and continuing to make innovation more accessible for Indian customers.” Aditya Babbar, Vice President, MX Business, Samsung India
Smarter, healthier homes: : Customers went big on screens and sound, with home entertainment sales jumping 77X over a regular day. TVs of 55 inches and above made up 65% of all TVs sold. High-end home theatre systems from Sony, JBL and Samsung did even better, selling 100X over a regular day in the first 12 hours. Customers upgraded their homes, with large appliances selling 50X a regular day. Premium front-load washing machines of 9 kg and above ran at 80X, while dryers and dishwashers reached 60X. Refrigerators hit 60X a regular day, led by frost-free and side-by-side models from Samsung, LG, Haier and Bosch, while Panasonic, Hitachi and Daikin led air conditioners.
“Congratulations to the Amazon team on an outstanding start to the Amazon Great Indian Festival. Thrilled to see Philips clock a 10x surge in demand vs our regular day, bringing our trusted kitchen innovations to hundreds of thousands of customers across Air Fryers, Mixers and more. A special highlight this season was watching customers warmly embrace OneChef — our newest cooking category — signalling real appetite for where we are headed next. Customers on Amazon have said “Airfryer matlab Philips” and showered love in the first 2 days of the sale event,” says Gulbahar Taurani, MD & CEO, Versuni India (Philips Domestic Appliances)
“Congratulations to the team on fantastic execution for AGIF. Glad that we were able to take a part in this and grow 35x vs regular day, delight tens of thousands of customers with our Air Fryers and Cold Press Juicers among other kitchen products,” says Gopal Kolli, Founder & CEO, Solara
Fashion and self-care: Fashion sales hit 7X a regular day. Shoes flew off the shelves at seven pairs every second, 7X a normal day's pace. Nike raced ahead at 16X its usual daily sales, with Skechers and New Balance close behind at 15X, Woodland at 12X, Hush Puppies at 11X and Adidas at 10X. Denim had its own festival: men's bottomwear jumped to 7X a typical day, Levi's soared to 30X and WROGN to 13X, with over 1,500 pairs of jeans sold every hour.
Ethnic wear set the festive mood, with women's ethnic wear at 4X its everyday sales, BIBA at 14X, Libas at 11X and over 100 kurtas sold every minute. Men's shirts and T-shirts ran at 5X a regular day, led by Allen Solly at 12X and Louis Philippe and Peter England at 10X.
“Amazon Great India festival is off to a phenomenal start and we have seen our business spike 10X vs BAU and 3X vs Prime Day. These results underscore strong and sustained customer demand for our brand on Amazon,” says Anjana Reddy, Co-founder and CEO, WROGN
Beauty: One in every four products bought on Amazon.in in the first 12 hours was a beauty product. Premium skin and hair care sold over 150 products every minute, 5X a normal day, led by Clinique, La Roche-Posay, CeraVe, Kérastase and Forest Essentials. K-Beauty ran at 4X its everyday sales, with over 1,000 products sold every hour, led by Celimax, Medicube and Biodance. Luxury fragrances sold 12 every minute, 4X a typical day, led by Chopard, Carolina Herrera and Ralph Lauren. Even everyday self-care took off, with soaps and shower gels at 19X their usual daily sales and over 800 sold every minute.
“We've had a fantastic start to Amazon's Great Indian Festival, with day-one sales doubling over last year and reaching three times our usual daily levels. This strong customer response sets an exciting tone for the festive season ahead,” says Jitendra Rawal, E-commerce Head, Renee
Health takes centrestage: Premium wearables grew 80X over a regular business day led by Garmin, Apple, Samsung and Amazfit. The trend extended into kitchen and home categories Air fryers and air purifiers ran at 30X a regular day, juicers at 23X and espresso machines at 16X, with brands like Solara growing at 35X, De'Longhi at 20X and Philips at 9X over a regular day.
A strong start for sellers
The Amazon Great Indian Festival is delivering strong momentum for sellers on Amazon.in, with units ordered in the first 24 hours growing more than 2X year-on-year, highlighting the opportunity the festive season creates for businesses of different sizes.
Flexible payments make upgrades more accessible
Customers are using a range of payment options to make festive purchases more affordable. More than one in three customers opted for EMI. Amazon Pay Later EMI transactions increased 2X, while its user base grew 80% YoY. One in four customers used Amazon Pay to split payments interest-free. The Amazon Pay ICICI Bank Credit Card user base grew 15% YoY, while one in four customers transacted using UPI, reflecting the growing adoption of digital payment options.
The Amazon Great Indian Festival continues till Diwali with great offers and deals every day.
