Amazon launches Kisan Store for farmers on Amazon.in

Farmers in India now have a single place to go for all agricultural products, all year round – the Kisan (Farmer) Store on Amazon.in. With the Kisan Store launch farmers across the country will have availability of agriculture inputs like seeds, farm tools & accessories, plant protection, nutrition and many other agricultural products at competitive prices, with the added convenience of delivery at their doorstep. Besides expanded choice, farmers also enjoy the added convenience of delivery at their doorstep and easy payment options. They can opt for cash on delivery, or other digital channels such as Net Banking, UPI, Amazon Pay, or Debit & Credit Cards.

To ensure that as many farmers as possible are able to access the benefits, the Kisan Store has five Indian languages including Hindi, Telugu, Kannada, Tamil, and Malayalam. Farmers who prefer to shop offline at a neighbourhood store can also benefit from the range of choice and conveniences of Amazon’s Kisan Store. They can visit any one of the 50,000+ Amazon Easy stores across the country where the store owner will help them browse the selection, identify a product, create an Amazon account and place orders. Farmers can choose from a selection of thousands of agricultural products from over 20+ brands. This selection is offered by hundreds of Small and Medium Businesses present across the country.

Inaugurating the store, Shri Narendra Singh Tomar, Hon'ble Minister of Agriculture & Farmers Welfare, said, Addressing at the launch event, Shri Narendra Singh Tomar, Hon'ble Minister of Agriculture & Farmers Welfare said, “It gives me immense pleasure to launch Amazon Kisan Store. I hope this initiative proves to be beneficial for the farmers and the people associated with the farming community to engage the Indian farmers in the modern era of digital economy, increase the productivity of agricultural produce, provide services like logistics industry.

Highlighting various government initiatives and schemes, the minister further added, “Prime Minister is constantly paying attention to the development of the agriculture sector. For the progress of farmers, modernity and new technologies are being incorporated in agriculture. The country and the world are well-known with the skill of our agricultural scientist. I hope that this initiative will prove to be successful as well as beneficial and Amazon India will continue to contribute to fulfill Prime Minister's dream of building a self-reliant India.”

He further added, “Amazon India's effort is welcome in line with many such initiatives of the government. I am hopeful that the facilities like Amazon Kisan Store will align with the progressive policies of the Government of India and improve the quality and quantity of production of the farmers' products, which will definitely increase the income of the farmers. This will give a boost to the agriculture industry and India's position in the global scenario will improve further.”

Amazon’s mission in launching the Kisan Store is to make online shopping rewarding and convenient for farmers. The store not only increases the selection of choices for farmers, it also allows them to check availability of stock round the year. The convenience and ease of ordering, and speed of delivery across the country help farmers to save precious time and make an already tough and tiring job easier.

Speaking on the launch Amit Agarwal, Global Senior VP and country head of Amazon India said, “We are excited to partner with Government of India’s vision of empowering farmers with technology wherein the rapid penetration of smartphones & internet can help Indian agriculture experience a paradigm shift. The launch of Kisan Store marks our first step to create an ecosystem for farmers that will enable them to seamlessly place orders and get products of their choice delivered to their doorstep at the click of a button.”

[*Disclaimer: ‘Amazon.in is an online marketplace and the word store refers to a storefront with selection offered by sellers.’]