It started with a simple idea: make paying for things online as easy as clicking 'Buy Now'. But somewhere along the way, we realised something far more meaningful. Indians weren't just looking for a payment button — they were looking for a financial partner they could trust.
That trust, built one transaction at a time, opened a door to something bigger.
Today, Amazon Pay is no longer a payment solution. It is where you save, travel, invest, and protect what matters most. For families across India, from bustling metros to the smallest towns, it has quietly become the financial companion they never knew they needed.
Beyond payments
It began with making everyday payments effortless: shopping online, paying bills, transferring money. Amazon Pay became a daily habit.
Add to that the cashback rewards with the Amazon Pay ICICI Bank Credit Card, and a seamless travel experience — flight tickets, trains, buses, and hotel bookings through our partnership with MakeMyTrip — and customers wanted more.
"Payments ka A to Z" was our first step beyond transactions. A unified platform bringing together UPI, credit and debit cards, Amazon Pay Balance, and Amazon Pay Later — simplifying not just how you pay, but how you manage your financial life. No more toggling between apps or juggling methods.
Building savings
The launch of Fixed Deposits marked a turning point. Through strategic partnerships with two prominent NBFCs (Shriram Finance and Bajaj Finance) and five banks — Shivalik Small Finance Bank, Suryoday Small Finance Bank, South Indian Bank, Slice, and Utkarsh Small Finance Bank — customers can now open fixed deposits starting at just INR 1,000, directly on the Amazon app. No separate savings accounts. No paperwork.
Partner institutions offer interest rates of up to 8% per annum, with an additional 0.5% for senior citizens, and Shriram Finance extending up to 0.5% additional interest for women investors.
Expanding protection
Now, we’re taking on protection. Amazon Pay has expanded its vehicle insurance portfolio, through partnerships with HDFC ERGO, ACKO and ICICI Lombard providing seamless nationwide coverage.
For over 250 million two-wheeler owners and 30 million car owners in India that means insuring your vehicles at competitive prices in just under two minutes through the Amazon app. The service eliminates common friction points—no physical inspections for two-wheelers, no paperwork, and no sales calls while processing the policy. Cashless claims can be processed at more than 9,000 network garages across India, extending convenient service from metros to Tier 2 and Tier 3 cities including Coimbatore, Kota, Gwalior, Jamshedpur, Jhansi, Udupi, Sambalpur, Alwar and Bharatpur. Because financial security shouldn’t be a privilege of the few.
From payments to savings to protection, Amazon Pay has quietly transformed into something far bigger than a payment button. It is building a new reality for millions of Indians — a world where managing money doesn't interrupt your life. It simply fits into it.
Disclaimer: Amazon Pay is a brand of Amazon Pay (India) Private Limited (APIPL), an RBI-authorised Prepaid Payment Instrument (PPI) issuer and payment aggregator. APIPL is not a bank, NBFC, insurance company, or registered investment advisor. Fixed Deposits and vehicle insurance on Amazon Pay are offered by regulated third-party partners; Amazon Pay only facilitates access to these products and does not provide financial advice. Product features, interest rates, and pricing are subject to change by partners and in accordance with the applicable regulatory framework. Customers are advised to read all product-related documents, including terms and conditions, carefully before making any investment or insurance decisions.
