The integration of Amazon MX Player into Prime Video has officially begun. Starting today, free and paid content is being brought together into India's largest streaming library for exclusive Originals—with new features designed to elevate content discovery and make viewing more convenient for all. This is the first step in a phased unification that will expand seamlessly across devices.
What this means for viewers: whether you watch for free with ads, subscribe to Prime, rent movies, or purchase add-on subscriptions—Prime Video now offers a deeper, richer selection for everyone, as a one-stop hub for quality entertainment for India’s diverse customer base.
What’s new
The integration is poised to create a holistic entertainment offering, expanding convenience, value and selection for every viewer and every mood.
- More for Prime members: Members continue to enjoy wider access to Prime Video Originals, movie rentals, and 30+ add-on subscriptions, now with the addition of MX Originals, dubbed international shows, and more on one Prime Video app.
- Free content, greater convenience and choice for non-Prime members: For the first time, customers who haven't joined Prime yet, can browse and watch free ad-supported content via a dedicated 'Free to Me' tab on the Prime Video app, without needing to sign up or create an account—with the flexibility to sign up and subscribe for more when ready.
- New identity, enhanced experience and more choice for MX Player Android app users: The MX Player Android app has been refreshed with a new identity—'MX Player by Prime Video'—bringing with it an enhanced viewing experience: an upgraded video tab now lets customers watch an enhanced catalogue of content with the option to sign up for Prime.
Over the coming weeks, viewers using MX Player’s apps on living room devices, web, and iOS will be seamlessly redirected to Prime Video applications. Everything viewers have watched before stays preserved—their history, preferences, watch lists, and favourites—and will be ported as the customers move to the Prime Video applications.
For advertisers, this unification creates a single streaming destination that reaches audiences across the entire spectrum—from free ad-supported viewers to Prime members—enabling true full-funnel advertising on an unprecedented scale, making Prime Video the most comprehensive video advertising service in Indian streaming.
What's ahead: Customers can expect continued enhancements, more exclusive Originals across formats, and more convenient ways to discover their preferred content—as the services come together to make great stories accessible to all, free or paid. One destination for all your entertainment is taking shape, starting now.
Update: This article was first published on 7 May 2026, announcing that Amazon MX Player would join Prime Video to bring free and paid streaming together under a single destination. It was updated on 16 July, 2026 to reflect the latest information.
