Amazon.in is one of India's most-loved ecommerce marketplaces, delivering to every serviceable pin code in the country, with the largest selection. Since launching in 2013, the company has helped digitise 12 million small businesses, enabled more than $20 billion in exports, empowered thousands of creators and developers and created more than 2.8 million direct, indirect, seasonal, and induced jobs.
Amazon's investments in India span fulfilment and logistics infrastructure, AI and cloud through AWS, digital payments, content creation, and more.
Here are some facts about how Amazon is contributing to India's digital economy.
Amazon has invested over $40 billion in India since 2010
Amazon’s investments in India span fulfilment centres, data centres, digital payment infrastructure, technology to digitise sellers and boost exports from India, innovations to provide the most trusted customer experience, investment in domestic content creators, and AI and cloud infrastructure through AWS. At the Smbhav Summit 2025, Amazon committed to invest $35 billion across its businesses in India through 2030. In June 2026, Amazon CEO Andy Jassy met PM Narendra Modi and announced an additional $13 billion in investment, bringing Amazon’s total planned investment in India to $48 billion by 2030.
Amazon.in is trusted by tens of millions of customers as a daily shopping habit
Amazon.in is India's most trusted store, offering a selection of millions of products across price points and categories—the largest assortment delivered to every serviceable pincode in India. Tens of thousands of products are available in minutes through Amazon Now, over one million within the same day, over four million the next day, and millions more with unlimited, free, and fast Prime delivery. Customers also get the lowest prices and biggest deals all year round, with exceptional value during shopping events. Over 50% orders shipped on Amazon.in today include Everyday Essentials. Multiple delivery formats support this: ultra-fast delivery within minutes through Amazon Now, two-hour delivery slots via Amazon Fresh in over 300 cities, and a wider selection of millions of products available nationwide.
Prime membership in India is on track to double from 2023 levels by 2026
Prime brings together shopping, savings, and entertainment in one membership. More than 70% of new Prime members come from non-metro cities, and members shop five times more frequently than non-Prime customers. Prime members saved an average of more than two times the cost of an annual membership in 2025, with the top 10% saving more than eight times the cost. Amazon has introduced a tiered membership model to address distinct customer needs—from shopping discounts and fast delivery to entertainment.
Prime Video is India’s largest streaming service for exclusive originals
Prime Video is India's largest streaming service for exclusive Originals, receiving viewership from 99% of India's pin codes. From free ad-supported entertainment to Prime exclusives, movie rentals, and 30+ add-on subscriptions, Prime Video is a one-stop destination for every kind of viewer. With the integration of Amazon MX Player, the service now brings together the best of both platforms — offering a deeper, richer selection for India's diverse customer base. At its core, Prime Video is built on a belief that great stories can come from anywhere — and should reach everywhere. The service has championed authentic, rooted Indian storytelling across 10 languages, taking homegrown narratives to audiences in over 240 countries. From backing first-time creators to collaborating with India's most celebrated filmmakers, Prime Video has consistently invested in talent and creative ambition, providing artists a global canvas for their vision. Whether it's a pacey thriller, a regional drama, an unscripted format, or a big-canvas period epic, the slate is designed to serve every customer, for every mood — making Prime Video not just a streaming service, but a meaningful contributor to India's creative economy.
Amazon Now is expanding to over 300 cities
Amazon Now, the company's ultra-fast delivery in minutes service, is built on a network of micro-fulfilment centres (MFCs) positioned close to the neighbourhoods they serve. Amazon also announced the roll out of over 100 Urban Fulfilment Centres (UFCs) across India—a new, larger-format facility that offers four times more selection than what's currently available on Amazon Now. As Amazon Now expands, it will scale its specialised fulfilment infrastructure of micro-FCs and urban FCs. The expansion will help more than 16,000 farmers take their produce directly to customers through sellers on Amazon Now.
Amazon delivers across all serviceable pin codes in India
Amazon’s world-class fulfilment infrastructure consists of 43 million cubic feet of storage space in 16 states, and 3 million square feet sortation centres. In 2023, Amazon became the first ecommerce company in India to launch a dedicated air cargo service—Amazon Air. It recently launched new air cargo routes to Kolkata and Guwahati that will serve all seven sister states, improving delivery speeds by up to 5x through an integrated air and surface multimodal network. Recently, Amazon announced an investment of ₹2,800 crore (~$300 million) to expand its pan-India operations network and for safety and well-being of associates. Amazon has also announced plans to launch more than 20 new fulfilment centres and over 100 new last-mile delivery stations across India this year. Amazon’s continued partnerships with India Post and Indian Railways help support the modernisation of national logistics infrastructure.
Over 1.7 million local businesses are selling on Amazon.in to reach customers across India
Businesses of all sizes and types sell on Amazon.in, serving customers across every pin code in India. Amazon recently announced its biggest-ever seller fee reduction initiative, including zero referral fees on products priced below ₹1,000 across more than 1,800 product categories covering over 125 million products. AI-powered tools support the entire seller lifecycle, from listing creation and inventory management to customer insights and business growth. Dedicated programmes like Karigar (for weavers and artisans), Saheli (for women entrepreneurs) and Launchpad (for startups and emerging brands) support specific seller communities.
Amazon is targeting $80 billion in exports from India by 2030
Amazon Global Selling programme, the flagship ecommerce exports programme, has helped more than 200,000 sellers from 200+ cities across India to sell ‘Made in India’ products overseas and create strong international brands. Amazon has set a goal of enabling $80 billion in cumulative ecommerce exports from India by 2030.
AWS is democratising AI at scale in India
AWS opened its first office in India in Mumbai in 2011, followed by the launch of the AWS Asia-Pacific (Mumbai) Region in 2016, which enhanced local cloud service capabilities. In June 2026, Amazon CEO Andy Jassy announced plans to invest additional $13 billion to expand and support AI and cloud infrastructure in India by 2030. This investment brings Amazon's total AI and cloud investment plans in India to over $21 billion from 2026 to 2030, expanding and supporting AI and cloud infrastructure across the two regions in Mumbai and Hyderabad. India is one of AWS's most important countries globally, with major customers across enterprises, public sector, startups, and an extensive partner network. AWS is enabling organisations of all sizes to move from experimentation to production-ready generative AI and agentic AI solutions. AWS also plays a foundational role in powering India's digital public infrastructure across the country.
Amazon continues to advance its sustainability efforts across India
Amazon India continues to advance its sustainability efforts through investments and initiatives across transportation, renewable energy, water stewardship, nature-based solutions, and packaging. Amazon has deployed more than 12,700 electric vehicles across 500+ cities, working with manufacturers and logistics partners to electrify last-mile and middle-mile deliveries. Amazon has recently announced plans to deploy 1,000 electric trucks to support its growing ultrafast operations. Amazon is a leading corporate renewable energy purchaser, enabling 53 solar and wind projects generating over 4 million megawatt-hours annually—enough to power 1.3 million Indian homes. Amazon has also become water positive in India ahead of its 2027 target—returning more water to communities than it uses across its direct operations, including offices, data centres, and fulfilment centres.
Building stronger communities where Amazon operates
Amazon’s community engagement efforts focus on creating meaningful and lasting impact in the communities where we operate, reinforcing our role as a responsible neighbour by expanding access to education, livelihoods and social protection. Through Amazon Future Engineer, we have empowered over 3.5 million students and 24,000 teachers across 22,000 government schools, while collaborating with the Government of Telangana to bring AI literacy to 1 million students annually. Our community-led menstrual health programme reached 270,000 women and girls in and equipped 50+ schools with sanitary napkin vending machines and incinerators, while creating livelihood opportunities for women. Through Samriddhi and eShram registration, we are also helping associates and community members access government welfare and social security benefits, strengthening financial resilience and supporting India’s broader social protection priorities.
Amazon is one of the largest private sector employers in the country
Amazon has supported over 2.8 million direct, indirect, seasonal and induced jobs in India—including over 120,000 employees, making India the company’s second-largest talent pool outside of the United States. These jobs include roles in fulfilment centres and sortation centres, in customer service, software development, human resources, programme management, machine-learning data services, seller support and more. Amazon’s largest office outside of the United States was opened in Hyderabad in 2019, with additional offices across Bengaluru, Delhi, Mumbai, Chennai and Pune. By 2030, Amazon aims to support 3.8 million direct, indirect, seasonal and induced jobs in India.
Amazon Pay is bringing payments, credit, and savings to Indian customers
Few years ago, affordability meant a lower price. Today, it means flexibility, predictable repayments, and rewards that build value over time, Amazon Pay delivers this to each customer on each order. Amazon Pay has evolved from a payment button into a comprehensive financial platform, serving 110M+ UPI customers, 70M+ Pay Balance users, 6M+ co-branded cardholders, and 10M+ Pay Later customers. Its ecosystem brings together payments, rewards, responsible credit, savings, insurance, and travel. The Amazon Pay ICICI Bank Credit Card offers 5% unlimited cashback to Prime members, while Pay Later enables interest-free instalments across Amazon and 25+ merchants. With Axio strengthening its lending capabilities, Amazon Pay aims to bring the next 100M Indians into a trusted financial ecosystem.
