Amazon.in is one of India's largest ecommerce marketplace, delivering to every pin code in the country, with the largest selection across delivery speeds ranging from minutes to next day. Since we launched the marketplace in 2013, we have helped digitise 12 million small businesses, enabled more than $20 billion in exports, empowered thousands of creators, and created more than 2.8 million direct, indirect, seasonal, and induced jobs.
Amazon is committed to investing and innovating in India, driven by our relentless customer obsession and a vision of transforming lives and livelihoods for the better. Here are some facts that show how invested we are in India's economy.
1. Amazon’s $40 billion investment in India
Amazon has invested over $40 billion in India since 2010 across its operations network, digital payments, seller digitisation, ecommerce exports, domestic content and cloud and AI infrastructure through AWS. To date, the company has digitised 12 million small businesses, enabled over $20 billion in ecommerce exports, and supported 2.8 million jobs. Partnerships with India Post and Indian Railways are helping modernise national logistics infrastructure, while AWS's MoU with ISRO and IN-SPACe gives space startups access to cloud computing. At the Smbhav Summit 2025, Amazon committed an additional $35 billion through 2030—extending its targets to 15 million small businesses, $80 billion in exports, and 3.8 million jobs.
2. Amazon.in is trusted by tens of millions of customers as a daily shopping habit
Amazon.in offers the largest selection across fast delivery speeds, from minutes through Amazon Now, to same-day and next-day delivery. Everyday Essentials account for nearly half of shipped units, spanning fruits, vegetables, milk, grocery, staples, household cleaning, baby care, pet care, personal grooming, gourmet food and health and wellness. More than 1.6 million products are available across these categories, supported by multiple formats for various customer needs: ultra-fast delivery within minutes through Amazon Now, delivery in hours and a wider selection of
millions of products reaching every pin code in the country.
millions of products reaching every pin code in the country.
3. Prime membership in India to double by 2026
Prime brings together shopping, savings, and entertainment in one membership. By the end of the year, we will double our Prime member base from 2023. More than 70% of new Prime members come from non-metro cities, and members shop five times more frequently than non-Prime customers. Prime members saved an average of more than two times the cost of an annual membership in 2025, with the top 10% saving more than eight times the cost. Amazon has introduced a tiered membership model to address distinct customer needs—from shopping discounts and fast delivery to entertainment.
4. Amazon Now is expanding to 100 cities with more than 1,000 micro-fulfilment centres
Amazon Now delivers everyday essentials in minutes, with orders growing around 25% month-on-month. The expansion will help more than 16,000 farmers take their produce directly to customers through sellers on Amazon Now. Prime members are tripling their shopping frequency once they start using it. Amazon Now complements the broader delivery network while serving varied shopping needs across speed and selection.
5. Amazon delivers across all pin codes in India
Our world-class fulfilment infrastructure consists of 43 million cubic feet of storage space in 15 states and sortation centres in 19 states. In 2023, Amazon became the first e-commerce company in India to operationalise a dedicated air cargo service—Amazon Air. It recently launched new air cargo routes via Kolkata and Guwahati that will serve all seven sister states in Northeast India, improving delivery speeds by up to 5x through an integrated air and surface multimodal network.
6. ₹2,800 crore investment in operations and associate well-being
Amazon recently announced an investment of ₹2,800 crore (~$300 million) to expand its pan-India operations network and strengthen programmes for associate safety and well-being. The investment covers new fulfilment centres and sort centres, upgrades to existing infrastructure, and development of tools and technology across the network. Amazon's facilities are built with temperature-controlled environments, enhanced ventilation, cooling systems and improved rest areas. The company has also scaled Ashray rest centres—dedicated spaces where associates can take breaks in a comfortable environment—and organises regular health camps offering check-ups and preventive care. These programmes are part of Amazon's broader commitment to building one of India's safest, fastest and most reliable operations network.
7. Prime Video is India’s largest streaming service for exclusive originals
Since its launch in India in 2016, Prime Video has been entertaining and delighting customers across India, and has now become an entertainment hub, receiving viewership from 99% of India’s pin codes, offering customers thousands of Indian and international movies, great shows, award-winning Amazon Originals, add-on subscriptions, as well as movies for rent–all in a single destination. With the integration of Amazon MX Player, Prime Video is now the largest streaming service for exclusive originals, bringing together the best of both services.
8. AWS is is democratising AI at scale in India
AWS opened its first office in India in Mumbai in 2011, followed by the launch of the AWS Asia-Pacific (Mumbai) Region in 2016, which enhanced local cloud service capabilities. India is one of AWS's most important countries globally, with major customers across enterprises, public sector, startups, and an extensive partner network. AWS is enabling organisations of all sizes to move from experimentation to production-ready generative AI and agentic AI solutions. AWS also plays a foundational role in powering India's digital public infrastructure across the country.
9. Amazon is using its size and scale to address the urgency of climate change
Amazon India has accelerated its sustainability journey through strategic investments across multiple environmental priorities. We've deployed more than 10,000 electric vehicles across 500+ cities—reaching this milestone over a year ahead of schedule. Amazon was India's largest corporate renewable energy purchaser in 2025, enabling 53 solar and wind projects that will generate over 4 million megawatt hours annually—enough to power 1.3 million Indian homes. Our environmental initiatives extend beyond operations through the Right Now Climate Fund, which has committed $15 million to Asia-Pacific projects, beginning with $3 million in India. These investments support planting 300,000 trees in the Western Ghats to benefit farmers and reducing human-wildlife conflict, creating 75 urban food gardens across four cities and restoring Mumbai's critical mangrove ecosystems. Since 2020, Amazon has invested more than ₹52 crore across Maharashtra, Karnataka, Telangana, Delhi NCR and Tamil Nadu in projects expected to restore over 4 billion litres of water annually and benefit more than 1 million people.
10. Amazon's commitment to technology education in India
Through the Amazon Future Engineer programme, Amazon is working to bridge the digital divide for learners and teachers in underserved government schools. At Smbhav 2025, the company committed to bringing AI education to 4 million government school students by 2030. Beyond this, Amazon runs the Think Big Spaces programme, launched in 2019, which has expanded to 67 learning spaces in India—benefiting over 13,000 students, supporting more than 700 women entrepreneurs, and enabling nutrition support for over 12,000 public school students. AWS has also trained more than 6.2 million individuals in India in cloud skills since 2017 through programmes such as AWS Skill Builder, AWS Educate, and AWS re/Start.
11. Amazon Pay serves more than 100 million Indians through UPI
Amazon Pay simplifies India’s financial journey with secure and rewarding payment solutions—serving over 100 million UPI users, more than 5 million co-branded credit cardholders, and over 10 million Pay Later customers. Amazon completed the acquisition of Axio after receiving regulatory approval from the Reserve Bank of India. Axio, which continues to operate as an independent NBFC subsidiary, has powered Amazon Pay Later for more than 10 million customers in India, strengthening access to transparent and flexible credit experiences.
12. Amazon is one of the largest private sector employers in the country
We have supported over 2.8 million direct, indirect, seasonal and induced jobs in India. These jobs include roles in fulfilment centres and sortation centres, in customer service, software development, human resources, programme management, machine-learning data services, seller support and more. Amazon’s largest corporate office outside of the United States was opened in Hyderabad in 2019, with additional offices across Bengaluru, Delhi, Mumbai, Chennai and Kolkata. By 2030, Amazon aims to support 3.8 million direct, indirect, induced and seasonal jobs in India.
13. Over 1.7 million local businesses are selling on Amazon.in to reach customers across India
Businesses of all sizes and types sell on Amazon.in, serving customers across every pin code in India. Amazon recently announced its biggest-ever seller fee reduction initiative, including zero referral fees on products priced below ₹1,000 across more than 1,800 product categories covering over 12.5 crore products. AI-powered tools support the entire seller lifecycle, from listing creation and inventory management to customer insights and business growth. Dedicated programmes like Karigar (for weavers and artisans), Saheli (for women entrepreneurs) and Launchpad (for startups and emerging brands) support specific seller communities.
14. Amazon is targeting $80 billion in exports from India by 2030
Amazon Global Selling programme, our flagship ecommerce exports programme, has helped more than 200,000 sellers from 200+ cities across India to sell ‘Made in India’ products overseas and create strong international brands. Amazon has set a goal of enabling $80 billion in cumulative exports from India by 2030.
