Mission Start Ab, a competitive reality series developed in association with the Office of the Principal Scientific Adviser to the Government of India, is premiering on December 19. The show meticulously evaluates 10 early-stage grassroot entrepreneurs where each founder confronts formidable challenges that test their entrepreneurial mettle. The winner has the opportunity of bagging the ‘deal of a lifetime’. Prime Video customers can discover the last-standing founders and potentially witness the birth of India’s next unicorn.

10 early-stage founders will be mentored by seasoned investors in their quest for ‘the deal of a lifetime’ on ‘Mission Start Ab,’ a Prime Video reality show that will premiere on December 19.

What is Mission Start Ab all about?

The show evaluates 10 early-stage founders and entrepreneurs under the mentorship of three distinguished investors—Kunal Bahl (co-founder Snapdeal and Titan Capital), Anisha Singh (founder She Capital, founder and ex-CEO, MyDala), and Manish Chowdhary (co-founder WOW Skin Science). During the course of this competition, the founders also face challenges featuring prominent faces from the business and entertainment world such as Ritesh Agarwal (founder, OYO), Rohit Shetty (filmmaker), Riyaaz Amlani (CEO, Impresario Entertainment Hospitality), Zeenah Vilcassim (Zomato Live Entertainment), Nilesh Kothari (Trifecta Capital) and Saikiran Krishnamurthy (xto10x Technologies). Mission Start Ab, an Endemol Shine India production, is executive produced by Indrajit Ray, directed by Srimanta Senguptta, written by Bhavesh Mehta, and hosted by Masaba Gupta and Cyrus Sahukar.

Why should you watch Mission Start Ab?

India is a land of billion-plus dreams, and these dreams encapsulate infinite possibilities. Mission Start Ab is a series that aims to fuel the dreams of an increasingly entrepreneurial India.
Aparna Purohit
Head of Originals, India & Southeast Asia, Prime Video
She Capital founder Anisha Singh and WOW Skin Science co-founder Manish Chowdhary talk about investing in India’s burgeoning startup ecosystem, bridging the gender gap, and helping founders solve uniquely Indian problems.

Ajay Kumar Sood, Principal Scientific Adviser, Government of India says, "I am extremely happy to see Prime Video has developed episodes on the storyline shared by Office of PSA for future startups to learn through OTT on skill sets required to lead as founders of startups. Scalable capacity building can be achieved through such breakthrough interventions."

What the investors and judges have to say

Entrepreneurship is an intense, transformative journey. “The startup sector in India buzzes with brilliant minds and innovative ideas that have immense potential to accelerate our nation's economic growth. To catalyse their success, we need a robust ecosystem that provides them with the necessary resources, support, and guidance. This is where Mission Start Ab steps in, marking a significant leap towards building a stronger foundation of knowledge and support for our aspiring entrepreneurs and startups,” says says Kunal Bahl, co-founder of Snapdeal and Titan Capital.

"When people look at a founder’s life, especially a successful founder’s life, people assume it is an easy ride. But founder life is hard, and everyone needs to work crazy hard on each little thing. Having been a founder for most of my life, I deeply respect founders who can stick to their values and show grit.” said Anisha Singh, founder She Capital, founder and ex-CEO, MyDala. “Mission Start Ab is unlike any other startup show - it is a boot camp that gives a bird’s eye view into the real ‘founder’s life’."

The best part of the show: you get to see how Bharat’s startup ecosystem and founders have evolved. “Mission Start Ab is not just another reality series, it is a potential gamechanger for the Indian startup economy,” said Manish Chowdhary, co-founder WOW Skin Science. “It offers deep insights into the kind of challenges and opportunities our innovators face, and at the same time, what the investor community looks for, while evaluating investment in a startup.”

How to watch Mission Start Ab on Prime Video?

The series is set to premiere exclusively on Prime Video in India and more than 240 countries on December 19. All you need to watch Mission Start Ab is a Prime membership. Prime Video is included with your Prime membership, which costs ₹1,499 annually. Prime members can enjoy Mission Start Ab alongside thousands of other movies, series, and more that are included with a Prime membership.

What’s more on Prime Video?

Prime Video hosts a library of thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Sardar Udham, The Great Indian Family and Fukrey 3 along with Indian-produced Original series like Jubilee, Made in Heaven, Four More Shots Please!, Mumbai Diaries 26/11, and Original movies like Mast Mein Rehne Ka and Ammu. Also included are popular global Originals like  Citadel, The Lord of The Rings: The Rings of PowerGen VThe Marvelous Mrs. MaiselThe Wheel of Time and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.