Prime Day 2023 (15th – 16th July) is here in India. Gen Z fashion enthusiasts can take advantage of the best deals on a range of fashion and beauty products. Amazon Fashion’s Next Gen Store has got you covered—for everything ranging from vibrant prints and monochromes to neons and oversized fits.

The Next Gen Store is a first-of-its kind storefront that empowers and enables the fashion choices of more than 470 million digital natives in India. A wide array of products has been specially curated for this cohort—clothing essentials, eye-catching footwear, an impressive selection of accessories and much more—by over 200 domestic and global fashion brands. Shop for Levi’s, Souled Store, MARS, Lacoste, Crocs, Timex, MyGlamm, ONLY, Vero Moda, Tommy Hilfiger, Jack and Jones, AND, Fastrack, Fossil, Puma, Adidas and L’oreal, besides other trending brands.
Read: How to sign up for a Prime membership.

Prime Day presents an ideal opportunity for fashion enthusiasts to elevate their style and beauty. Ensure that you become a Prime member today so that you don't miss out on this exciting shopping event, and unlock a world of fashion and beauty delights. Prime members can avail easy returns on their favorite products for hassle-free shopping. New Prime customers can enjoy exciting cashback offers along with free delivery on their first order.

This Prime Day (15th – 16th July), elevate your style quotient with some of the hottest products and deals available on the ‘Next Gen Store’.

Women’s wear

Aahwan Mini Floral Dress

Aahwan Mini Dress
With its distinctive cuts and vibrant hues, this floral mini dress is a stylish addition to your wardrobe. The dress has a twist on the front and a tie on the back, making for some fine detailing.

LEOTUDE Cotton Blend Half Sleeve Oversized T-Shirts
This trendy oversized, half-sleeved tee with a round neck is crafted with premium cotton-blend fabric. It is perfect for a casual meet-up with friends or to just chill at home.

Allen Solly Women's Jeans
These jeans offer a perfect blend of softness and durability. Embrace the timeless appeal of flared silhouettes while enjoying the versatility of cotton fabric.

Selvia Sleeveless Crepe V-Neck Co-Ords Set
Crafted from luxurious crepe fabric in a hue of lavender, this set exudes femininity. The solid work and sleeveless design, along with a flattering V-neckline, add a touch of sophistication.

Men’s wear

Dennis Lingo Men's Cotton Buffalo Check Slim Fit Casual Shirt - Amazon Next Gen store

Dennis Lingo Slim Fit Casual Shirt
Experience comfort and style with this shirt made from 100% pure cotton, pre-washed for a soft finish. Its full button placket and spread collar design makes it suitable for any occasion.

Veirdo® Men's Oversized Printed T-Shirt

Veirdo Oversized Printed T-Shirt
These printed tees are made from 100% cotton material that’s bio washed, offering a soft and smooth feel. Its trending colour combination adds an extra touch of casual appeal, making it perfect to be paired with jeans.

Jewellery/ Accessories

GIVA 925 Sterling Silver 18k Gold Plated Anushka Sharma Necklace
This chain is made from 925 sterling silver and top-grade zircons and is 18K gold plated. You can sparkle in style for your special date.

Bella Vita Perfume Gift Set
This collection of 4 mini perfumes features the iconic fragrances of Dominus, Oud, CEO Man and Impact Man. This gift set is ideal for men seeking affordable yet luxurious scents that leave a memorable impact.

PUMA Future Rider Unisex Sneaker Shoes

PUMA Future Rider Unisex Sneaker Shoes
Up your confidence quotient with the Puma Future Rider Twofold Trainers sneakers that are designed to make a statement. Enjoy the instant step-in comfort provided by PUMA's IMEVA midsole, while the nylon upper and rubber outsole offer extra support.

Cosmetics & makeup

Maybelline Vinyl Ink

Maybelline Vinyl Ink Lipstick
Flaunt your pout with Maybelline's vinyl lipsticks. These smudge-proof, shiny lipsticks are long-lasting with pigments that last up to 16 hours. Enriched with Vitamin E and Aloe, the vegan formula ensures flawless application and high shine in just one swipe.

MyGlamm Mini Nail Kit

MyGlamm POPXO Miini Nail Kit
This classic set of 5 nail polishes contains bright shades of peach, brown, white, black and red. All colours are made with a chip-resistant formula that offer long-lasting wear and a salon-like shine.

All set to build the wardrobe of your dreams? Check out all Prime Day 2023 offers here.

Prime members can Discover Joy with big savings, great deals, blockbuster entertainment, new launches from top brands & small and medium businesses, free one-day delivery on eligible items, and much more. Prime is enjoyed by more than 200 million Prime members in 25 countries including India. Not a member yet? Join Prime for Rs 1,499/year or Rs 299 for one month at