Amazon India's biggest festive season shopping event, the Amazon Great Indian Festival 2026, is back. Customers can look forward to greatest deals across smartphones, electronics, fashion, home essentials, groceries and more, along with fast delivery and a wide range of payment and reward benefits.
Lakhs of small and medium businesses, D2C startups, entrepreneurs and brands from across India are coming together to make this the biggest festive season yet for customers. Throughout the Great Indian Festival, customers can choose from unique products offered under Amazon's special programmes such as Launchpad, Local Shops, Karigar and Saheli.
Customers can get ultra-fast delivery within minutes through Amazon Now. Explore a wide selection across groceries, including fresh fruits and vegetables, frozen foods, beverages, household essentials, personal care, fashion and beauty, small appliances, home and kitchen and more. To check if Amazon Now is available in your pin code, go to your Amazon shopping app and look for the ‘Now’ banner on top.
AI tools help you shop smarter during the Great Indian Festival 2026
Amazon India’s AI tools help customers shop more confidently.
- Rufus, Amazon's conversational AI shopping assistant, lets customers search using natural language—queries like "unique freedom fighter costumes for kids" or "fashionable white kurti and dupatta dikhao" surface tailored recommendations. Rufus also offers a Price History tracker that monitors prices over the past 30–90 days and alerts customers when a product hits their target price.
- Lens AI allows customers to discover products by uploading or clicking a photo—useful for finding something they’ve seen offline or on social media.
- AI Review Highlights condenses thousands of product reviews into a quick summary, so customers don't have to read through pages of feedback before deciding.
- Buying Guides offer a visual overview for customers who are still comparing options.
Watch this space for more information.
