Prime members in India are all set to discover joy on July 26 and 27 with Two Days of Savings, Great Deals, New Launches from Top Brands & Small and Medium Businesses, Blockbuster Entertainment and More. This Prime Day, Amazon India will continue to empower small businesses, manufacturers, start-ups and brands, women entrepreneurs, artisans, weavers and local shops in India, helping them to bounce back from the Covid-19 impact.

“We dedicate this Prime Day to lakhs of small businesses and local sellers on We are humbled by their resilience, and grateful for the opportunity to support their rebound during these hard times, We are also excited to offer our Prime members a unique opportunity to discover joy with two days of best deals and savings, hundreds of new product launches, blockbuster entertainment and more, all from the safety and convenience of their homes,” says Amit Agarwal, Global SVP & Country Head, Amazon India.

To be held in India on July 26 and 27, Prime Day features the best Prime has to offer its customers. Coming at the 5th anniversary of Prime in India, the two-day event starting midnight on July 26, will deliver best deals and savings across categories. Prime members, in particular, can look forward to new launches and a range of best of deals, right from smartphones, consumer electronics, TVs, appliances, Amazon devices to fashion and beauty, home improvement and everyday essentials, the best entertainment benefits, and much more.

Subbu Palaniappan, Director - Prime, Amazon India on Prime Day, 2021

India gears up for Prime Day

“Over the last year we have learnt the impact that an offering like Amazon Prime can have on everyday lives of members by bringing them ease and convenience as they continue to stay safe at home,” shares Subbu Palaniappan, Director - Prime, Amazon India. Today, more than 65% of customer orders on come from India’s tier-II and III markets. “We continue to innovate on behalf of our customers with unique first for India benefits, all of which make the Prime subscription more valuable for customers,” he adds.

Amazon’s investments in the 3Vs – voice, video and vernacular – is likely to see the next 200-300 million customers benefit from ecommerce in India’s tier 2/3 cities. It’s three key learnings from these markets in recent years have been customer comfort in shopping in regional languages, customer preference for voice over typed responses, and for hearing product narratives over reading them online.

Safety and convenience of online shopping

Says Akshay Sahi, Director, Prime and Delivery Experience, Amazon India, “Prime Day will help our customers, partners and sellers discover joy. Prime plays a huge role in how Amazon is making e-commerce a part of everyday life in India. In the current context, Prime holds more relevance than ever as customers adopt to the new norms.”

Speaking about Amazon Prime’s journey in India so far, Sahi shares, “We introduced Prime in India in July 2016. Since then, we have laid the foundation for an exclusive world of shopping and entertainment for customers in India. Prime membership provides members with great value and encourages them to shop and stay engaged and entertained, all from the comfort and safety of their home.”

On Prime Day, Prime members will have the opportunity to discover deals on unique products from sellers under various programs, such as Local Shops on Amazon, Launchpad, Saheli, and Karigar. During the lead-up to the two-day shopping festival, lakhs of local and small sellers on Amazon will be creating special deals for customers from July 8 till July 24, 2021.

We are all ready for Prime Day, are you?