Prime members in India experienced exceptional value throughout 2025, saving on average more than two times the cost of an annual Prime membership. Alongside these savings, 2025 marked fastest delivery speeds for Prime members in India. More than 55 crore products were delivered the same or next day—a 40% year-on-year increase.
This milestone underscores the strong everyday value Prime delivers to customers across the country, from bustling metros to the smallest towns. The top 10% of Prime members saved more than 8 times the cost of their membership, while the programme continues to see more than 70% of new signups coming from non-metro cities, with Prime members in India shopping 5 times more frequently than non-members.
“Our customers are at the centre of everything we do, and it’s incredibly humbling to see how Prime has become a meaningful part of their everyday lives” says Abhinav Agarwal, Director and Head of Prime, Amazon India.
“Whether it’s a last-minute essential, a planned purchase or entertainment the whole family can enjoy, Prime is designed to deliver speed, unmatched value and convenience. We're excited to continue innovating on behalf of our customers and offer disproportionate benefits to our members through faster deliveries across the country, access to the best deals and widest selection, more content and entertainment options, and exclusive benefits that make every day more convenient and rewarding for Prime members,” he adds.
₹2000 crore investment strengthens India’s logistics infrastructure
This growing adoption of Prime is underpinned by Amazon’s sustained investments in its logistics and delivery network across India, aimed at strengthening its customer promise of speed and selection. As part of its commitment to building and operating India's safest, fastest, and most reliable operations network, Amazon India invested over ₹2000 crore (~USD 233M) in 2025.
The investment is being used to expand and upgrade operations infrastructure, improve associate safety and well-being programs, and develop new tools and technology for its operational network.
Comprehensive benefits beyond fast delivery
Amazon Prime brings together savings, convenience, and entertainment in one membership—offering fast delivery, early access during events like Prime Day and the Amazon Great Indian Festival, award-winning content on Prime Video, music, gaming, reading benefits, and cashback rewards.
In India, members get delivery within minutes on Amazon Now in select cities, free unlimited Same-Day delivery on 10 lakh products, Next-Day delivery across 40 lakh products and 4-hour delivery on over 20,000 top-selling products.
Prime members get exclusive offers when shopping on Amazon Now such as free delivery when they shop for ₹99 along with additional cashback of ₹200 when they shop for more than ₹1,399. Prime members also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card.
Anyone can join Prime in India, for an annual Prime membership at ₹1,499 – with full shopping & entertainment Prime benefits; Prime Lite at ₹799 – with full shopping benefits & limited Prime video benefits, or Prime Shopping Edition at ₹399. Go to www.amazon.in/prime to learn more about Prime.
