Amazon’s biggest annual shopping event – the Amazon Great Indian Festival 2025 – is back on 23 September. Prime members get 24-hour early access on 22 September to the best deals and offers. Amazon is making the celebrations brighter for Prime members with a host of benefits designed to deliver more value, convenience, and joy during the Amazon Great Indian Festival 2025.

Along with prime early access, starting 24-hours early on September 22, members also gain access to Prime Festive Offers, delivering up to 10% off on top of existing festive deals across categories such as smartphones, consumer electronics, appliances, fashion, home & kitchen, beauty, and more and unlimited free same-day/next-day delivery on millions of products with Amazon Prime.

Abhinav Agarwal, Director, Head of Amazon Prime India says, "Festive season is a time for joy, upgrading homes, and gifting loved ones. With Prime, we are delighted to offer members an experience that combines the best of shopping, savings, and entertainment. This Diwali, through benefits like early access, exclusive Prime Festive Offers, and unmatched delivery speeds, Prime members can look forward to celebrations that are bigger, brighter, and more rewarding.”

What is Prime Early Access?

Prime Early Access grants Prime members 12-24-hour exclusive early access to deals during major sale events on Amazon.in throughout the year. These sale events include Amazon Freedom Festival Sale, the Great Summer Sale, the Great Indian Festival, and more. As a Prime member, you will enjoy a 24-hour early access window to Amazon Great Indian Festival 2025 deals. With this, you can enjoy exciting offers on the widest selection of products and new launches across categories along with fast and reliable delivery.

Save big on premium tech from Samsung, Apple, Sony, HP, ASUS, boAt, iQOO, Redmi, OnePlus, and more with exclusive bank offers and cashback benefits starting September 23rd, with 24-hour early access for Prime members.

Benefits of Prime Early Access during Amazon Great Indian Festival 2025

Prime combines the best of convenience and value with entertainment, ensuring members get more out of every moment. Prime continues to redefine delivery speeds with free same-day service on over 10 lakh products and next-day delivery on more than 40 lakh products.

  • Customers can explore lowest prices over a vast selection of over 1 lakh products, exciting deals and offers, over 30,000+ new launches from the biggest brands including Samsung, Apple, Intel, HP, Asus, Titan, HP, Libas, L’oreal and more.
  • Get up to 40% off on smartphones; up to 80% off on electronics, fashion & beauty, home kitchen & outdoors; up to 70% off on everyday needs; up to 65% off on TVs and home appliances; up to50% off on Amazon Fresh, Echo with Alexa, Fire TV & Kindle and lots more.
  • Up to 10% off on top of existing festive deals across categories such as smartphones, consumer electronics, appliances, fashion, home & kitchen, beauty, and more.
  • Customers can enjoy 10% instant discount on SBI Credit & Debit Cards & EMI Transactions, get exciting offers from other leading banks, and earn unlimited cashback on the Amazon Pay ICICI Bank Credit Card. Prime users applying for the Amazon Pay ICICI Bank credit card can unlock welcome rewards worth ₹3,000 and earn unlimited 5% cashback on shopping and travel bookings on Amazon. Adding to this, Prime makes savings simple through no-cost EMIs, early deals, cashback offers, and seamless subscription payments via NPCI Bharat BillPay, while partnerships with Airtel, Tata Play, and others make access even easier.
  • For travel enthusiasts, Amazon Pay is offering up to 20% off on flights, up to 45% off on hotel stays, and up to 17% off on bus bookings. Amazon Pay ICICI Bank credit card holders get an additional 5% unlimited cashback on travel bookings.
  • Beyond shopping, members also enjoy blockbuster entertainment on Prime Video and MX Player, ad-free music and podcasts on Amazon Music, popular titles through Prime Reading, and immersive experiences on Prime Gaming.
  • Prime Video brings you an exciting line-up of 13 new series and movies across languages and genres, from India and around the world. Enjoy the highly anticipated talk show Two Much with Twinkle and Kajol this festive season, with the first episode dropping on 25 September, and new episodes releasing every Thursday.
  • Amazon MX Player offers a festive line-up of award-winning web series, reality shows, international content, and a vast movie library across languages. Kickstarting the celebrations is Rise and Fall, an unscripted reality show hosted by Ashneer Grover with 16 celebrity contestants, leading up to its finale on Oct 17. The season also marks the return of marquee franchises — Sixer Season 2 (Sep 24), exploring cricket, resilience, and friendships, and Jamnapaar, continuing Shanky’s heartfelt journey in early October.

From exclusive early access to blockbuster deals, to unlimited fast deliveries and unmatched entertainment options, Prime continues to make every day better for millions of members across India.

To make Prime more inclusive, membership is available across tiers starting at just ₹399. Customers can choose from Prime Annual at ₹1,499, which offers all benefits; Prime Lite at ₹799, which combines shopping perks with limited Prime Video access; or the Prime Shopping Edition at ₹399, which is designed for shopping-only benefits.

Eligible Prime customers can choose from multiple pricing options—ranging from ₹399 to ₹1,499—and pay for Prime benefits that best fit their shopping, shipping, and entertainment requirements.

Amazon has also unveiled 'Early Deals' ahead of the Amazon Great Indian Festival 2025, offering customers exciting pre-festival offers starting 13 September 13. This year's shopping festival brings enhanced shopping experiences through expanded delivery networks, AI-powered shopping tools, and exclusive entertainment options to complement the festive celebrations.

To make shopping even more rewarding, Amazon Pay Later is offering special No-Cost EMI plans on fashion, furniture, kitchen appliances, and more* for the next three months. Eligible customers can avail instant credit of up to INR 60,000 for shopping, recharges, bill payments, and travel bookings on Amazon.in. Through the Rewards Gold program, customers who complete 25 transactions in the last three months can unlock assured 5% cashback* (3% for non-Prime members) across select categories (T&C apply). Click here for all the details.

Amazon Great Indian Festival 2025 starts on 23 September. Enjoy the best deals from top brands, early access to thousands of new products, and an exciting lineup of new titles on Prime Video.