Amazon has expanded its Prime membership offerings in India, introducing various tiers designed to accommodate the country's diverse shopping preferences and income segments. After 15 months of careful testing, Amazon now provides multiple Prime membership options, including the Prime Shopping Edition that was launched in June 2024. The aim is to offer customers in India a hassle-free, rewarding shopping experience that’s customised to their nuanced shopping preferences. There are multiple membership tiers that cater to different customer needs and income segments: eligible Amazon customers can choose a Prime tier which best fits their requirement.
Prime Shopping Edition: The latest addition
In June last year, Amazon introduced Prime Shopping Edition, an annual membership plan at ₹399 for customers. Prime Shopping Edition is specifically for customers that are looking for shipping and shopping benefits only. This membership plan does not include any digital or entertainment benefits such as Prime Video or Amazon Music.
“Prime Shopping Edition will introduce online shopping to many Indian consumers who might be reluctant to commit to digital or entertainment benefits presently. Over time, they will discover all the other benefits that a Prime membership has to offer,” says Jamil Ghani, Vice President, Amazon Prime. “India has always been and will always be a priority for Amazon. The diversity and value-consciousness of the range of customers across the country present great opportunities for Innovation for Amazon Prime,” Ghani adds.
Customers can choose between Prime (all Prime benefits) and Prime Lite - all Prime benefits with the exception of Prime Reading, Prime Gaming and Prime Video access being limited to one device. “With Prime tiers, we continue to make investments to make Prime the most loved membership and drive value for our customers,” says Ghani.
What is Amazon Prime
Amazon Prime, which was launched in India in 2016, offers a compelling selection of shipping (same day delivery on close to 1M+ products and 1-day delivery across 4M+ products), shopping (no minimum limit on cart order; Prime Early access window for shopping events such as Prime Day and the Great Indian Festival) and entertainment benefits (Prime Video, Prime Music, Prime Gaming and Prime Reading). Here's a quick refresher on all the perks you can enjoy as a Prime member.
Amazon Prime makes ecommerce a daily activity
Prime plays a huge role in how Amazon is making ecommerce a part of everyday life in India. It brings great content and product access into smaller towns and takes the ecommerce phenomenon to tier 2, tier 3 cities and beyond. Prime membership provides customers with great value and encourages them to shop and stay engaged and entertained from the comfort of their homes.
Next, read how you can sign up for a Prime membership and get a lowdown on all Prime benefits that you should know about.
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