Amazon India expands Amazon Fresh to more than 270 cities nationwide during the ongoing Amazon Great Indian Festival, bringing fresh fruits, vegetables, groceries, and household essentials to millions of customers across India. The grocery service is now available in Gorakhpur, Dehradun, Jalandhar, Zirakpur, Coimbatore, Nellore, Hassan, Kodagu, Warangal, Vizianagaram, Vellore, Tirupati, Kottayam, Kollam, Hubli, Jamshedpur, Asansol, and Durgapur among others.
This expansion demonstrates Amazon’s commitment to making everyday products and regional favourites accessible across India.
Speaking about the expansion, Srikant Sree, Director – Amazon Fresh India, says, "Amazon Fresh has grown 4.5X in reach and 10X in selection in just two years, transforming how families across India shop for groceries online."
By expanding to over 270 cities, we are making household essentials and festive favourites available to more households than ever before.
"This has been possible because of expansion in Amazon Fresh’s seller network and presence across cities, combined with Amazon's advanced delivery capabilities, establishing one of India's largest omnichannel grocery network. This Amazon Great Indian Festival, our focus is on delivering freshness, savings, and convenience, enabling customers to have everything they need while spending more time celebrating with their loved ones,” he adds.
Amazon Fresh allows sellers to offer everything from farm-fresh fruits and vegetables to household essentials, with convenient two-hour delivery slots. Amazon Fresh has expanded its service ten-fold since 2023, now featuring over 40,000 products including fresh fruits and vegetables, staples, dairy, packaged foods, frozen items, beauty, baby and personal care, pet supplies, and a growing portfolio of regional products. Read more about How Amazon Fresh is innovating to deliver quality fruits and vegetables here.
Vinod Nambiar, Managing Director of More Retail Limited (MRL), a seller on Amazon Fresh, says, “We are delighted with the growth on Amazon Fresh. We have converted more than 370 of our More offline stores to also serve Amazon Fresh customers. This has enabled our business on Amazon Fresh to grow at 65% year-on-year in 2024 and it continues to grow significantly."
Amazon Fresh sellers have established a robust farm-to-doorstep network, partnering directly with more than 13,000 registered farmers across India. Every item delivered to customers undergoes a rigorous four-step quality process: inspection at local collection points, grading and sorting, temperature-controlled storage, and final quality checks.
During the Amazon Great Indian Festival 2025, customers can enjoy festive deals starting at just ₹1* and unlock additional savings with a maximum cashback* of ₹400 on their festive grocery shopping. They can also shop newly launched Diwali décor essentials, including lights, rangoli kits, and traditional sweets. Every weekend, Amazon Fresh Super Value Days offer extra savings on weekly grocery baskets and everyday household products.
