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10 tools and features that help you get more out of shopping on Amazon.in

5 min
A woman using the Amazon wishlist feature
These useful features will help save you time and money while shopping on India’s most preferred online platform.

Amazon India is constantly innovating to improve consumer experience while shopping online. It does that by using innovative tools and features that make shopping more convenient, secure and affordable and allows easy discovery of products.

Here is a quick look at some helpful tools and how to find them to make you a power shopper!,

Abhinav Singh, VP of Operations at Amazon India, tackles questions around fast delivery of your festive season orders.

These useful features will help save you time and money while shopping on India’s most preferred online platform.

Amazon India is constantly innovating to improve consumer experience while shopping online. It does that by using innovative tools and features that make shopping more convenient, secure and affordable and allows easy discovery of products.

Here is a quick look at some helpful tools and how to find them to make you a power shopper!,

Abhinav Singh, VP of Operations at Amazon India, tackles questions around fast delivery of your festive season orders.

  • 1.
    Find the best deals in 'Today’s Deals'

    Major shopping moments like Prime Day and Amazon Great Indian Festival aren’t the only time of year you can find deals across your favorite categories. Every day, you can browse and shop from deals across categories by visiting the 'Today’s Deals' page.

    The page offers a variety of limited time deals on popular, well-known brands. And if you’re a Prime member, you can also filter by Prime Exclusive deals to enjoy members-only benefits.

    Shop Today’s Deals here

    An Amazon Prime membership gets you access to exclusive deals, blockbuster entertainment, and fast delivery—but there's more, so much more!

  • 2.
    Make 'Lists' to organise products you’re interested in and keep track of deals and rewards

    'Lists' are a useful way to track items that you wish to buy, but may not be ready to purchase yet.

    screenshots of Amazon tools and features that make shopping easy for customers

    All Lists are private by default, but you can share your list and invite others to collaborate during occasions like birthdays, parties, and more.

    In addition to keeping your items organised in one place, Lists can also help you save money.

    While using Amazon Shopping app, you’ll be notified whenever an offer opens up on an item in your List, or a deal becomes available.

    Start creating Lists here

  • 3.
    Use 'Keep shopping for' to pick up where you left off

    Have to cut your online shopping session short? The next time you return to Amazon, checkout the 'Keep shopping for..' feature to view previously browsed items.

    In the Amazon Shopping app, tap the Me icon (it looks like a person) at the bottom of the screen, and you will see 'Keep shopping for'. You can also find the option on the mobile app home page. Desktop users are able to spot the experience toward the top of the Amazon.in homepage as 'Pick up where you left off'.

    When searching for previously viewed products in the mobile app through the Me tab, you’ll find all of the products you were considering organised by category. Once you click on any category, you will see your previously viewed products and similar items, best sellers, deals, and top-rated items in that category so you can make the best purchase for your needs.

  • 4.
    See products in your room with augmented reality virtual view

    With this feature, you’ll never have to worry about whether or not your new couch will fit in your living room. Customers using the Amazon Shopping app can see exactly how certain products, like furniture or TV, will look in their home’s space by choosing 'View in your room' option available on select product detail pages.

    After scanning your chosen area, this tool places the item in the space so you can evaluate how it fits physically and aesthetically with the rest of your things. You can even move the item around and rotate it. Additionally, you can add more items to the area, then save the room to refer to later.

    Since the experience is so realistic, you can buy furniture confidently with the click of a button.

    You can try this feature on your mobile app here.

  • 5.
    Make your purchase online, then pick it up at an Amazon Pick Up Store near you

    Amazon offers buy online, collect at an Amazon Pick Up Store for select products and PIN codes, so you can pick up your purchase instead of getting it delivered. With this, you have the option to collect your purchase at an Amazon Pick Up Store at a convenient time instead of getting it delivered. This option is suitable if you have no physical address to deliver your order to—you can select an Amazon Pickup Store in your vicinity to complete the order.

    If a product and PIN code is eligible, you’ll see an option to collect at an Amazon Pick Up Store in the product detail page, above Add to Cart. You can find your closest pickup location based on your current PIN code.

    Know more about this feature here.

  • 6.
    Virtually try on glasses and makeup

    Shopping for furniture isn’t the only thing we’re making easier—we’re also enhancing the way customers shop for sunglasses and makeup products from select brands. Amazon offers virtual 'Try-On' for select sunglasses, and beauty items, without you having to step out.

    Visit the Amazon Shopping app, and look for the 'Try-On' feature in the product detail page while browsing. For sunglasses, the Amazon Shopping app will use your phone’s camera to directly “try on” the items. For makeup, you can choose to upload a photo to see how the product looks on your face. You will also find an option to choose the face/complexion closest to yours and try, if you don’t want to upload a picture.

  • 7.
    Our sizing guides will help you find that perfect fit

    There are a few ways you can pick the right size for a piece of clothing like a jacket or jeans. First, every clothing item has a sizing chart detailing each size’s measurements.

    Another factor to look at is Fit, which you can usually find above the Size selection. Fit compiles reviewers’ reports of how the item actually fits compared to the size they bought. Thanks to the reports from your fellow Amazon shoppers, you’ll know whether it’s too small, somewhat small, fits as expected, somewhat large, or too large.

    Lastly, there will be a statement above the product description that predicts which size should fit you best based on data from customers who buy the same sizes as you.

  • 8.
    Compare an item to similar items to make the best choice

    For products that you’ve added to your cart and are considering purchasing, you have an option to compare them with similar items by tapping 'See more like this' button conveniently located below the item description in the cart. Here, you’ll see a few items that may or may not be from the same brand as your current item, but are similar in aesthetic or function.

    screenshots of Amazon tools and features that make shopping easy for customers

    With a quick glance, you can easily compare the Amazon customer ratings, prices, shipping options, colors, dimension, weight, and other aspects of each product. When using the Amazon Shopping app, you can also compare the item against other recently-viewed products.

  • 9.
    Take a closer look at Price Per Unit to compare items

    Next time you’re comparing products to see which offers the best value for you, check the Price Per Unit. The price per unit feature, available on select products, displayed in search results (in parentheses next to the list price) can help you determine the best value for you when shopping for everyday essentials on Amazon, and decide if you should buy in bulk, and which offer has the best value.

  • 10
    Make the right purchase decision with Smartphone Genie on Amazon mobile app

    Customers can now also find the right smartphone for their unique needs in 4 simple steps using 'Smartphone Genie', powered by Digit, on Amazon.in.

    Smartphone Genie feature on Amazon.in

    The new interactive widget is poised to simplify the way consumers make informed smartphone purchase decisions, ensuring they buy the right smartphone tailored to their unique needs. The 'Smartphone Genie', designed to provide expert recommendations, simplifies the smartphone buying process. Shoppers can now effortlessly navigate the vast world of smartphones by selecting their budget range, key usage scenarios, and prioritized features. Know more here.