Are you ready to celebrate Made-in-India brands that offer stylish yet comfortable fashion choices? The Amazon Fashion Indie Brands Pop-up Sale is on from March 22 to 28 for shoppers to get some amazing deals on apparels from their favourite homegrown brands.

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What's in store for shoppers?

The Indie Brands Pop-up Sale showcases Made-in-India Direct-to-Consumer (D2C) brands bringing the latest in fashionwear. Customers can explore a curated selection of brands and snag incredible offers and deals starting from a minimum of 40% off, with an additional 5% off on some top brands. New deals will drop daily during the five-day event at, so be sure to check back often for a fresh selection.

What kind of deals can I expect to find during Amazon Fashion’s Indie Brands Pop-up Sale?

  • Min. 65% off Cultsport products
  • Up to 60% off The Souled Store products
  • Up to 70% off Erostissch products
  • Min. 60% off NYKD products
  • Min. 50% off Globus products
  • Up to 25% off Turms products
  • Min. 60% off The Indian Garage Co.products
  • Min. 40% off + Extra 5% off Bewakoof products
  • Min. 50% off + Extra 5% off Superminis products
  • Up to 40% off XXYX products
  • Up to 35% off + Extra 5% off Fablestreet products
  • Min. 40% off + Extra 5% off Pant Project products
  • Min. 50% off Bon Organik products
  • Min. 60% off Wear your opinion products

Which brands can I shop for?

From trendy Batman sweatshirts from The Souled Store to stylish cargo joggers from Bewakoof and anti-microbial trunks from XYXX to comfortable cotton vests from DAMENSCH, the Indie Brands Pop-up Sale has something for everyone. Explore a wide selection that resonates with your unique style and personality.

Are you a frequent traveller who just needs carry-on, or a shopaholic who can’t do without your expandable luggage? There’s something for every type of traveller.

Do I have to be a Prime member to shop the sale?

No, all customers can shop from Amazon Fashion’s Indie Brands Pop-up Sale. But Prime takes the very best of what Amazon offers and gives members fast, free delivery, savings, convenience, and entertainment, all in one affordable membership.

Here are some super deals on offer for the March 2024 edition of Indie Brands Pop-up Sale.

The Pant Project Luxury PV Lycra Stretchable Formal Pants for Men

1. The Pant Project: Stretchable formal pants for men
These stretchable formal pants are designed to fit perfectly with its FlexTech waistband that stretches up to two inches extra. With a length of 41 inches, these premium quality pants can be easily altered for optimal ankle length. Crafted from a blend of 95% poly viscose and 5% Lycra Elastane, the slim fit design ensures both comfort and style for the modern, formal man.
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Hopscotch Baby Girl's Flare Long Dress

2. Hopscotch: Baby girl’s fit and flare long dress
Find adorable cute fit and flare long dresses for baby girls from 12 months to 24 months. Crafted from a blend of 65% polyester and 35% viscose, these are ideal for stepping out with its embellished pattern and party-ready style.
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Urbano Fashion Men's Slim Fit Washed Jeans

3. The Souled Store: Official graphic printed shirts for men and boys
The Souled Store's official men and boys’ shirts, crafted in a comfortable blend of 60% cotton and 40% polyester, are available in half sleeves as well as regular fit. These shirts have eye-catching graphic prints and are available in sizes from S to 2XL.
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Amaazon Indie brands pop-up sale

4. Veirdo: Oversized baggy fit solid T-shirt
This solid, oversized baggy tee from Veirdo is made from pure cotton, offering great comfort and breathability. With a classic round neck, half sleeves and solid colours ranging from White to Maroon, it's the perfect staple in your wardrobe, providing timeless versatility and style.
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Amaazon Indie brands pop-up sale

5. Intellilens: Pilot Blue cut computer glasses
Crafted with advanced blue-cut technology, these glasses offer eye protection, blocking 90% of harmful blue light emitted from screens, and reducing eye strain and headaches. With a sturdy TR90 frame and stylish design, the product offers both durability and comfort for long hours of usage, making them a very desirable accessory for men and women alike. Shop Now

The Souled Store Half-Sleeve Shirt

6. The Souled Store: Official Disney Fearless T-shirt for women and girls
The Souled Store's Official Disney Fearless tee for women and girls is made of 100% cotton. The white oversized tees feature bold graphic prints and come in half sleeves and a flat collar. It’s ideal for those who are not afraid to stand out.
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Indie Brands Pop Up Sale

7. NYKD: Trendy and stylish lingerie
NYKD is simplifying people’s lingerie experience with products that provide comfort round the clock and seamlessly fuse fashion with function for an elevated everyday look. This lingerie is comfortable to be in and feels like your second skin.
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Indie Brands Pop Up Sale

8. Fablestreet: Satin slip dress
Fablestreet creates comfortable and flattering clothes for Indian women. The brand aims to ensure that Indian women find their best fit.
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Indie Brands Pop Up Sale

9. Globus: Long sleeve floral dresses
Globus’ floral dresses can be mixed and matched with a wide variety of t-shirts, tops and other designer outfits. It gives the glam look when paired with a short black dress or sassy red outfits. Long skirts and maxi dresses go well when people are in the mood to break away from the monotony of regular wear.
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Indie Brands Pop Up Sale

10. Bewakoof: Quirky T-shirts
The brand offers various styles of playful t-shirts—from classic fits to oversized and even boyfriend fits. Bewakoof has a range of bottomwear and dresses that you wear anytime of the year, without compromising on comfort. The quirky graphic tees come in themes ranging from music, comics, anime and animated shows.
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