Vivek Somareddy, Director Fulfillment Channels at Amazon India.

All new sellers that register on between August 28 and October 26 for launch within 90 days from date of registration will be eligible to avail 50% selling fee waiver on selling fee across all categories. The move helps new sellers kickstart their e-commerce journey this festive season.

“This festive season our focus continues to be on sellers potentially maximizing their success while endeavoring to provide our customers unmatched value and the convenience of shopping from anywhere, anytime. We have over a million sellers from India who will have the opportunity to showcase their products to customers across the country during the festive season.”
Vivek Somareddy, Director, Fulfillment Channels at Amazon India

Selling fee is one of the fees that all sellers pay for retailing their products on It is calculated as a percentage of the total sales price that is paid by the buyer.

Amazon India has been investing in scaling up infrastructure to enable sellers from anywhere in India to serve customers all over the country. Every year, tens and thousands of associates and partners across Amazon Fulfilment Centers, Sortation Centers and Delivery Stations to prepare for the Great Indian Festival.

“We hope that this festive season will bring growth and success to all our sellers and that we continue to offer our customers the widest selection, convenience, and fast delivery for them to look forward to celebrating this festive season from the comfort and safety of their homes."
Vivek Somareddy, Director, Fulfillment Channels at Amazon India