As the world grapples with the effects of the unprecedented pandemic, enabling and supporting small businesses in India to get back on their feet has been a priority for Amazon Business. This thought has been an important driver for putting together a host of attractive ‘never seen before’ deals for business customers as a part of Amazon’s annual Prime Day event in India on July 26 and 27.

Amazon Business customers get an opportunity to access a wide range of exciting new launches from categories like smartphones, laptops, printers, electronics, appliances, home and kitchen products from top brands like OnePlus, Intel, AMD, Bajaj, Anchor, bOAt, Kimberly Clark, Zebronics and more. Amazon Business customers can use Prime Day to plan for all kind of long and short-term business purchases with greater savings on account of bulk discounts, attractive deals, GST invoice for input tax credit and more. There are over 15 Cr GST enabled products across top categories to cater to distinct business needs and over 3.7 lakh sellers selling to business customers on Amazon Business.

Helping MSMEs run their business efficiently

In addition to a wide range of products, Amazon Business also helps MSMEs run their business more efficiently by helping them manage their indirect spends effectively with competitive pricing and business friendly features like Multi-user accounts and Approvals, spend analytics and safe and reliable delivery through Amazon’s trusted and world-class fulfilment network.

Amazon Business has constantly sought feedback from businesses to add features to simplify their purchasing experience. Some of the new feature launches – i) Business PAN as an additional license type through which non-profit organizations, educational institutes, Trusts, Associations, and MSMEs with a turnover of less than INR 20 lakhs can register on Amazon Business as customers to avail its benefits and ii) ‘Bill to Ship to’ feature which allows businesses to claim GST credit on their billing address for their pan-India shipments are testament to that commitment.

“As we strive through challenging and unprecedented times, I’m humbled to see how Amazon Business has played a crucial role in enabling and supporting small businesses in India to get back on their feet. This year’s Prime Day is an opportunity for our MSME customers to save big on their business purchases and bring down their purchasing cost. Our sellers have curated some great deals and offers on a wide selection of GST enabled products from top brands across categories,” said Peter George, Director, Amazon Business.

Guaranteed & timely delivery of products

Mayank Modi, Vice President, Argusoft, Ahmedabad who is a customer on Amazon Business said “The biggest benefit of Amazon Business is the guaranteed & timely delivery of the products. Even during COVID times, where our employees are working from home, few of them are in remote areas, we get access to our office needs in a short duration. Whether it's a Diwali gift or a secret Santa event, we were able to reach our employees 100%. Thanks to Amazon for this business concept.”

Rebounding from operational challenges

Amazon Business has significantly grown its customer base, seeing an increase of over 90% YoY in India. It has been especially helping MSMEs rebound from operational challenges caused by the pandemic. During these challenging times, customers have turned to Amazon Business, leading to a 70% increase in buying customers and 35% increase in monthly active users. For Amazon’s MSME selling partners, Amazon Business provides an additional opportunity on to cater to requirements from lacs of business customers and grow their revenues.

Over the past one year, Amazon has been closely working with selling partners to help businesses cater to their work from home needs by adding thousands of products across categories such as WFH furniture, electronic essentials like routers, headphones, keyboards and office stationery.