Micro, Small & Medium Enterprises (MSMEs) have been hit hard by the global pandemic. With little to no business due to social distancing and prohibition of non-essential sales until the recent past, it has been difficult for a large number of MSMEs to stay afloat. However, there’s a ray of hope on the horizon, and we get to play a part in supporting them!

To help businesses rebound from the economic disruption they have undergone due to COVID-19, Amazon.in’s annual sale for MSMEs, called Small Business Day (SBD), is happening on June 27, 2020, to coincide with UN MSME Day. The sale will showcase unique and hard-to-find products from start-ups, women entrepreneurs, artisans and weavers, who are part of programs like Launchpad, Saheli, Karigar and Local Shops. SBD will also feature deals and offers extended by lakhs of small businesses, under themes like India Bazaar, Budget Buys and Bestsellers.

“SMBs are the backbone of Indian economy who also make the most unique selection of products. These businesses were on a consistent growth trajectory until COVID-19 disrupted many of them. We are committed to support them and help generate customer demand for their products. Hence, this year, we are organizing Small Business Day on June 27 with several themes. Customers will be able to discover some hidden gems from these theme stores on the marketplace while also empowering millions of lives across India through their purchase on Small Business Day.” said Gopal Pillai, Vice President, Seller Services, Amazon India

The last two editions of Small Business Day has been helpful for Indian SMBs in driving growth. Last December, over 1,200 sellers witnessed their highest single-day sales ever on SBD . Take a look at what some of them had to say about SBD 2019:

“We were delighted with this year’s Small Business Day sales, which went up by 700%. Small Business Day sales helped us expand our customer base as well. We look forward to delight more customers with our Blue Pottery products,” said, Girdhar Gopal, Aditya Blue Art Pottery

“When you support small businesses - you’re supporting a dream. Wow! 10X growth was amazingly amazing on Amazon Small Business Day. Thank you for making us reach millions of people and enabling us to showcase our women made.” said, Pinky Maheshwarim, Surprise Someone.