It’s official.’s 2023 Prime Day event will take place between July 15-16, offering Prime members the best deals on products from global brands, Indian brands, and small businesses. Prime members get to discover joy by exploring never-seen-before deals, the best of blockbuster entertainment, and savings across categories—from smartphones, TVs, appliances, fashion and beauty, Amazon devices, home and kitchen, furniture, to groceries and everyday essentials. You can also explore 45,000+ new products that are launching from top Indian and global brands on Prime Day this year.

What is Amazon Prime

Prime is enjoyed by more than 200 million Prime members in 25 countries including India. Not a member yet? Join Prime for Rs 1,499/year or Rs 299 for one month at to enjoy Prime benefits such as free and fast delivery, unlimited video, ad-free music, special deals, free in-game content on popular mobile games, and more.  Read more about all the exclusive benefits that come with a Prime membership.

Fastest delivery speeds ever

Prime members will enjoy the fastest delivery speeds ever in India. Members ordering from 25 cities will be able to get same day or next day delivery of their orders, while members shopping from most tier 2 cities will get their Prime delivery within 24 to 48 hours. So sit back, relax, and pamper yourself during this two-day shopping event.

Amazon Prime Day 2023 is back on 15 and 16 July

Unmissable deals and offers

Expect discounts and savings on products from the hottest brands. Get the year’s best deals on Echo (with Alexa), Fire TV, and Kindle devices this Prime Day. For instance, start your smart home journey with up to 55% off on the latest smart speakers, smart displays, and Fire TV products. Prime members also get up to 50% off when purchasing add-on subscriptions from among 18 popular video streaming services like Lionsgate Play and discovery+ available on Prime Video Channels.

Amazon Prime Day 2023 is back on 15 and 16 July

What’s premiering on Prime Video

At Prime Video, celebrations start early with the recently released Jee Karda (an original series that explores the complexities of love and friendship), an Amazon Original movie Tiku Weds Sheru (a dramedy about two starry-eyed eccentrics who want to make it big in Bollywood), the Hindi version of the Tamil blockbuster Ponniyin Selvan: II, and the Telugu family entertainer Anni Manchi Sakunamule. The lead up to Prime Day will also see the premiere of the original horror series Adhura (Hindi), original family drama Sweet Kaaram Coffee (Tamil), and the superhero film Veeran (Tamil).

Amazon Prime is designed to make your everyday life better via the best of shopping, savings, and entertainment in one single membership. If you haven’t already, sign up for a Prime membership and explore all the exclusive benefits that come with it.

Here are some tips to prepare for Prime Day:

1. Download the Amazon shopping app

If you haven't already, download the Amazon app for quick access to the latest deals. The app also makes it easier to check in on your order status and get customer support.

2. Explore all delivery options

This Prime Day, customers will enjoy our fastest speeds ever in India. As always, choose the delivery option that best suits your needs. Prime members get free one-day delivery on eligible items across the country. Members shopping from most tier 2 cities will have their Prime Day delivery within 24 to 48 hours. Did you know that Amazon’s delivery network includes some of the remotest locations in India?

Amazon Prime Day 2023 is back on 15 and 16 July

3. Save big on your Prime Day purchases

Amazon Pay ICICI Bank credit card is a lifetime free credit card with an always-on benefit of 5% back on shopping for Prime members and 3% for non-Prime members. This card also comes with unlimited benefits on Amazon across travel bookings, bill payments, and more. For Prime Day 2023, Prime members enjoy an additional 5% cashback. Save big with 10% savings on payments or EMIs using ICICI Bank credit or debit cards, and SBI credit cards.

4. Explore deals on flights and hotels

Amazon Pay is launching the fastest hotels and International flights booking experience. Prime members get access to special prices on all flights and 110,000+ hotels, homestays, villas and more, starting today.

5. Ask Alexa about Prime Day

Save the date by interacting with Alexa. Stay on top of your shopping plans by simply saying, "Alexa, when is Prime Day?", "Alexa, Prime Day कब है?", or "Alexa, how long does Prime Day last?" You can do so on your Echo device, other Alexa enabled devices, or the Amazon shopping app*.
*Android only. Tap the microphone icon on the top right section of the app to try.