What We Do

Devices and Services

Every day, we invent on behalf of our customers, partners, and communities. We combine devices and services in new ways to inform, entertain and connect our customers—in their home or on the go. Our customers inspire us, and they have been at the heart of how we invent and evolve our products.
A man and a little girl (maybe father and daughter), speak to a lady (maybe the girl's mother), on an Echo show device

Alexa is a cloud-based service that powers devices like Amazon Echo, Echo Show, Echo Dot, Echo Dot with Clock, and more to come.

The Alexa service is always getting smarter, both for features and for natural language understanding and accuracy. Using Alexa is as simple as asking a question, and whether you are at home or on the go, Alexa is designed to make your life easier by letting you voice-control your world. Through a series of free, self-service public APIs, developers, companies, and hobbyists can integrate Alexa into their products and services and build new skills for Alexa. Currently, Alexa is compatible with thousands of smart home devices.
Some of our devices and services
  • With Echo, easily access Alexa from anywhere. Just ask Alexa to listen to your favourite playlist from our portfolio of smart speakers including Echo, Echo Dot, and Echo Studio. Easily control your smart home with Echo Flex. Ask Alexa to show you things with Echo Show 5, Echo Show 8, and Echo Show. Add Alexa to your car with Echo Auto.
  • Kindle devices provide a sanctuary reading experience with no distractions. Choose from the Kindle, Kindle Paperwhite, or Kindle Oasis. Each includes a glare-free display with laser-quality text that is easy to read. Plus, get instant access to the Kindle store featuring the world’s best selection of books, audiobooks, newspapers, and magazines. With a battery that lasts weeks, there is no need to pack another charger.
  • Fire TV makes it easy to stream the best in entertainment, including voice control with Alexa, a powerful recommendation engine, smart home controls, and a cinematic user experience. From portable options that fit behind your TV—such as Fire TV Stick 4K and Fire TV Stick—to far-field voice that delivers the power of Alexa with broad AV format support—like Fire TV Cube—there is a living room experience for everyone to enjoy.

Privacy is foundational to how we design all our devices and services at Amazon.

Our highest priorities are keeping customers’ information safe, providing customers with transparency and control, and making privacy controls incredibly easy to use and understand. Alexa and Echo devices are built with multiple layers of privacy protection, from microphone and camera controls to the ability to view and delete your voice recordings. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub.