Alexa is a personal AI assistant that powers devices like Echo Pop, Echo Dot, Echo Spot, Echo, Echo Show and more to come.

Alexa seamlessly integrates into your daily life, making routine tasks easier and more convenient. With natural conversation, you can control your compatible smart home appliances, play music, get information, make shopping lists, create reminders, stay connected, or manage your schedule—whether you're at home or on the go. Alexa is designed to make your life easier by letting you voice-control your world. Currently, Alexa is compatible with thousands of smart home devices.

Some of our devices and services

  • third-gen Echo Show 8 Graphite
    With Echo, easily access Alexa from anywhere. Just ask Alexa to listen to your favourite playlist, control your smart home devices, and get information from a suite of Alexa-enabled devices, including Echo Pop, Echo Dot, Echo Spot, Echo, Echo Studio, or Echo Show. Devices like Echo Show 5, Echo Show 8, and Echo Show 11 combine voice capabilities with on-screen glanceable information to easily view things like the calendar, reminders, or trending news.
  • All-New Kindle Paperwhite 2
    Kindle devices provide a seamless, distraction-free reading experience. s. Kindle Paperwhite is Amazon’s fastest and thinnest Paperwhite yet. It is designed to make reading convenient and enjoyable. With its lightweight design, glare-free display, and battery life of up to 12 weeks on a single charge, Kindle Paperwhite lets you carry your library with you and read comfortably anywhere and in any surrounding.
  • Fire TV Stick 4K Select  2
    Fire TV makes it easy to stream the best in entertainment, including voice control with Alexa, a powerful recommendation engine, smart home controls, and a cinematic user experience. From portable options that fit behind your TV—such as Fire TV STick 4K Select, Fire TV Stick 4K Plus, Fire TV Stick HD—to far-field voice that delivers the power of Alexa with broad AV format support—like Fire TV Cube—there is a living room experience for everyone to enjoy.

We design our products to protect our customers’ privacy and security, and to provide them with control over their experience

Our highest priorities are keeping customers’ information safe, providing customers with transparency and control, and making privacy controls incredibly easy to use and understand. For example, Alexa and Echo devices are built with multiple layers of privacy protection, from microphone and camera controls to the ability to view and delete voice recordings. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub