The Amazon Great Indian Festival 2026 is live, and the deals are only part of the story. With Amazon Pay, customers can stack cashback, interest-free EMIs, and rewards on top of every discount. From the Amazon Pay ICICI Bank Credit Card to Pay-in-3 instalments and one-tap checkout through Savings Maximiser, here is how to get the most out of every purchase this festive season.
Page overview
Start with an active Prime membership
1
Start with an active Prime membership
2
Earn unlimited rewards with the Amazon Pay ICICI Bank Credit Card
3
Save 10% with cashback on Amazon Pay Later EMI
4
Savings Maximiser: one-tap checkout
5
Unlock rewards up to ₹500 on bill payments and recharges
6
Save on festive travel with Amazon Pay
7
Get more with Amazon Pay Balance
8
Gift the choice: Amazon Pay Gift Cards
Start with an active Prime membership
Amazon Great Indian Festival starts October 8, so if you haven't already, activate your Prime membership now to unlock Prime exclusive offers, rewards, cashback and free delivery on millions of products. Customers can get a 10% instant discount on SBI Credit & Debit Cards and Credit Card EMI, Prime members get up to 10% extra savings.
Your membership also serves as the foundation for earning higher cashback rewards across the platform. You can choose from multiple plans—annual or lite—depending on your shopping and entertainment needs.
Annual Plan: ₹1,499
Prime Lite: ₹799
Prime Shopping Edition: ₹399
Prime Lite: ₹799
Prime Shopping Edition: ₹399
Sign up for a Prime membership here.
Earn unlimited rewards with the Amazon Pay ICICI Bank Credit Card
The Amazon Pay ICICI Bank Credit Card is designed to offer signature benefits on your everyday purchases, with unlimited 5% cashback for Prime members and 3% for non-Prime members. Cardholders also get welcome rewards worth ₹2,500 (Prime) or ₹2,000 (non-Prime), zero joining fee, and zero annual fee.
Save 10% with cashback on Amazon Pay Later EMI
Amazon Pay Later offers expanded benefits during the Amazon Great Indian Festival 2026. Eligible customers get welcome rewards worth ₹600 upon sign-up. With Pay-in-3, customers can split payments into three interest-free EMIs on cart values of ₹1,500 and above, with zero processing fee. Customers also get 10% cashback on shopping with Amazon Pay Later EMIs across all categories, including everyday essentials and home and kitchen products, with zero interest and zero processing fees.
Savings Maximiser: one-tap checkout
The checkout experience has been redesigned. Savings Maximiser automatically pre-selects the best payment option for each transaction, whether that is the highest cashback or the lowest-cost EMI, in a single tap. With biometric authentication replacing OTP, customers spend less time at checkout and more time shopping the Amazon Great Indian Festival deals.
Unlock rewards up to ₹500 on bill payments and recharges
Routine transactions now work harder for you this festive season. Customers can shop on Amazon and pay utility bills or recharge their phone through Amazon Pay to unlock rewards of up to ₹500, turning everyday payments into everyday savings this Amazon Great Indian Festival.
Save on festive travel with Amazon Pay
Amazon Pay offers deals on flights, hotels and buses this Amazon Great Indian Festival.
On flights, customers can save up to 23% on bookings, with a flat 8% MakeMyTrip discount, 10% cashback (up to ₹1,000) for new customers, and 5% unlimited cashback on the Amazon Pay ICICI Bank Credit Card. A daily flash sale runs from October 8 to 12 at 8 pm., offering 10% cashback (up to ₹1,000) for all customers.
On hotels, customers get up to 75% off, with up to 55% instant discount, 10% cashback (up to ₹1,000) for new customers, 5% unlimited cashback on the Amazon Pay ICICI Bank Credit Card, and an extra 5% off for Prime members.
On buses, customers get up to 17% off, with up to 15% instant MakeMyTrip discount, 2% cashback on the Amazon Pay ICICI Bank Credit Card, and ₹100 cashback for all customers.
Get more with Amazon Pay Balance
Customers using Amazon Pay Balance to shop during the Amazon Great Indian Festival get a flat ₹20 cashback on shopping of ₹300 and above across fashion, beauty, home and kitchen
New to Amazon Pay Balance? Customers loading ₹300 or more for the first time get ₹75 cashback instantly, plus up to ₹75 more through their first Scan and Pay transaction (₹25 cashback on ₹50 or more), first Send Money transfer (₹25 cashback on ₹50 or more), first shopping transaction on Amazon.in (₹20 cashback on ₹300 or more), and first Amazon Now order (₹10 cashback on ₹50 or more). That is up to ₹150 in total cashback for getting started with Amazon Pay Balance.
Gift the choice: Amazon Pay Gift Cards
This Amazon Great Indian Festival, make sure your loved ones are shopping-ready before the biggest deals of the year go live. Send them an Amazon Pay Gift Card — and let them add everything from their wishlist to their cart the moment deals drop. With access to 15 crore+ products on Amazon.in, they get to pick exactly what they've been eyeing — while you get up to ₹100 back just for gifting smart.
Customers can personalise their gift cards by uploading a photo, choosing from a library of animated festive designs, or using generative AI to create a one-of-a-kind design from a text prompt. eGift Cards can be shared instantly via WhatsApp or email, or customers can send a physical gift card in premium festive packaging.
For those who know exactly what their loved ones want, Amazon Pay also offers gift cards from over 300 brands across jewellery, fashion, food, travel, entertainment and gaming, with savings of up to 10% on brand gift cards.
True savings go beyond the discount. By using Amazon Pay this Amazon Great Indian Festival, customers are not just getting the best deals today but true savings go beyond the discount. By making Amazon Pay your payment companion this Amazon Great Indian Festival, you are not just unlocking the best deals today—you are investing in a smarter, more rewarding way to shop and pay all year round.
