The Amazon Great Indian Festival Diwali Edition starts on October 28, bringing customers exciting deals, extra savings, and Amazon’s fastest deliveries ever. From smartphones and electronics to fashion, home essentials and everyday needs, customers can discover unbeatable offers from top brands across every product category. Customers also enjoy a 10% instant discount with HDFC Bank Credit Cards and Credit Card EMI transactions, while Prime members get an extra ₹250 cashback on a curated selection of lakhs of products.
This Diwali Edition is packed with blockbuster deals across every category. Get up to 40% off on Mobiles and Accessories with No Cost EMI for up to 12 months, and up to 80% off on consumer electronics from Apple, Canon, Sony, and more. Fashion and beauty lovers can save up to 80% on top brands like Mokobara, Crocs, Skechers, Lakmé, Biba, and GAP.
For the home, there’s up to 70% off on everyday essentials and a flat 50% off on over one lakh Home, Kitchen and Outdoors products from brands such as Ninja, Centuary, Hero MotoCorp, and Bosch, along with exciting deals on Echo and Fire TV devices.
Amazon Pay makes festive shopping more rewarding at every step. Ahead of Diwali and Dhanteras Amazon Pay has launched Shopping Loan, a new financing option at checkout on Amazon.in. Eligible customers can access up to ₹3.5 lakhs in credit year-round for purchases of ₹50,000 and above, with repayment tenures up to 24 months. Starting with two-wheelers, smartphones, laptops and tablets, Shopping Loan helps customers make high-value purchases more affordable with easy access to credit. For travel, customers can enjoy up to 22% off on flights, up to 75% off on hotels and up to 17% off on bus bookings, with additional savings on select bookings. Customers can also unlock rewards worth ₹500* on eligible bill payments, recharges and Digital Gold purchases through November 30, 2026.
Amazon Pay ICICI Bank Credit Card customers can enjoy an additional 5% cashback on purchases, over and above the existing rewards of 5% cashback for Prime members and 3% for non-Prime members. With Amazon Pay Later, customers can earn 10% cashback during the festive sale, with the flexibility to opt for easy EMIs or pay the full amount the following month.
Customers can avail deals on thousands of products delivered ultra-fast within minutes on Amazon Now, which has expanded to more than 120 cities across India. Customers in cities such as Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar and Karwar now get deliveries in minutes through Amazon Now. Customers can get up to 50% off on groceries and everyday essentials on Amazon Now and assured cashback on all orders, delivered ultra-fast within minutes.
AI-powered discovery for a personalised shopping experience
Amazon India is making shopping simpler and more intuitive with AI-powered tools designed for faster discovery and smarter decision-making. With Rufus, customers can get personalized recommendations through natural prompts like “Diwali par ghar ko sajane ke liye kya kya chahiye?” or “Help me find the perfect Diwali gifts under ₹2,000”, while Lens AI lets customers instantly find products by simply snapping a photo online or offline. Rufus also offers smart price tracking with a 30 to 90-day Price History tracker and sends alerts to customers to complete their purchase when the desired item reaches the target price. Furthermore, features like AI Review Highlights, Quick Learn and Buying Guides simplify evaluation and visualization, while a more personalised homepage ensures tailored product discovery based on individual preferences.
The Amazon Great Indian Festival Diwali Edition deals go live on October 28 across categories, giving customers more opportunities to unlock exciting offers and savings as the festive shopping celebration continues.
Great deals on smartphones and accessories
Discover deals on the latest smartphones featuring powerful performance, impressive cameras and long-lasting batteries, along with audio accessories for your everyday listening needs.
- Samsung Galaxy S25 Ultra 5G: Capture stunning photos with the Samsung Galaxy S25 Ultra 5G, featuring a 200MP camera with the AI ProVisual Engine for an enhanced photography experience. MRP: INR 1,29,999 | Offer price: ₹88,999.* Enjoy up to 9 months No-Cost EMI.
- OnePlus Nord 6: Power through your day with the OnePlus Nord 6, featuring a massive 9,000mAh battery and Snapdragon 8s Gen 4 processor for performance and extended usage. MRP: ₹52,999 | Offer price: ₹42,999 (19% off).* Enjoy up to 6 months No-Cost EMI.
- REDMI Turbo 5: Experience powerful performance with the REDMI Turbo 5, powered by the MediaTek Dimensity 8500 Ultra processor, designed for smooth everyday usage and entertainment. MRP: ₹54,999 | Offer price: ₹35,999 (35% off).* Enjoy up to 9 months No-Cost EMI.
- iQOO Z11xa: Stay powered through your day with the iQOO Z11xa, featuring a massive 7,200mAh battery for extended usage. MRP: ₹40,999 | Offer price: ₹28,999 (29% off).*
- OnePlus Nord Buds 3r: Take your listening experience wherever you go with the OnePlus Nord Buds 3r, offering up to 54 hours of playback for music, calls and entertainment on the move. MRP: ₹1,999 | Offer price: ₹1,749 (13% off).*
The ultimate tech upgrade with unbeatable deals on electronics
Customers can get up to 80% off on top-tier electronics and accessories, with some of the biggest savings of the year. Customers can enjoy instant bank discounts of up to ₹20,000, No-Cost EMI for up to 24 months and exchange benefits of up to ₹25,000 on their old tech.
- ASUS Vivobook 15 (2026): Upgrade your everyday productivity with the ASUS Vivobook 15 (2026), designed for work, study and everyday computing. MRP: ₹1,59,990 | Offer price: ₹62,990 (61% off).
- Lenovo Idea Tab 11 with Tab Pen: Designed for entertainment, learning and productivity, the Lenovo Idea Tab 11 with Tab Pen offers a versatile experience for everyday use, whether at home, work or on the go. MRP: ₹48,000 | Offer price: ₹18,749 (61% off).
- Canon EOS R100 Mirrorless Camera with RF-S18-45mm Lens: Designed for budding photographers and content creators, the Canon EOS R100 combines a compact mirrorless design with a versatile RF-S18-45mm zoom lens, making it ideal for capturing everyday moments, travel experiences and creative shots. MRP: ₹64,995 | Offer price: ₹40,489 (37% off).
Top deals on large appliances
- Samsung 8kg Fully Automatic Front Load Washing Machine (WW80T504DAX1TL): Upgrade your laundry routine with this Samsung front-load washing machine featuring smart control technology. MRP: ₹55,900 | Offer price: ₹33,990 (39% off)
- LG Convertible Refrigerator (GL-B257HDS3): Bring home convenient cooling and flexible storage with this LG convertible refrigerator. MRP: ₹1,28,499 | Offer price: ₹82,990 (35% off)
- Carrier Flexicool Inverter Convertible AC (CAI18EE5R36F0): Stay comfortable with convertible cooling and inverter technology. MRP: INR 75,590 | Deal price: INR 43,990 | Offer price: INR 42,740 (42% off)
- Bosch Fully Automatic Front Load Washing Machine (WAJ28260IN): Make everyday laundry easier with this Bosch front-load washing machine. MRP: ₹48,190 | Offer price: ₹29,990 (38% off)
- Haier Inverter Refrigerator (HEB-242EGSA-P): Enjoy everyday convenience with this Haier inverter refrigerator, designed with spacious storage. MRP: ₹37,490 | Offer price: ₹25,490 (32% off)
Up to 65% off on Smart TVs and home entertainment
Customers can upgrade their home entertainment experience with Smart TVs across screen sizes, from 32-inch models to large-screen home cinemas, featuring Mini LED, QLED, 4K TVs and more. Enjoy up to 65% off on Samsung, Sony, LG, TCL, Xiaomi and other leading brands.
- Samsung 55-inch Mini LED 4K AI Smart TV: Bring home an immersive viewing experience with Samsung’s 55-inch Mini LED 4K AI Smart TV, combining vivid visuals, AI-powered picture enhancements and smart entertainment features for movie nights, sports and everyday viewing. MRP: ₹59,990 | Offer price: ₹39,790 (25% off).
- Xiaomi 139 cm (55-inch) FX Pro 4K QLED TV: Elevate your entertainment experience with the Xiaomi FX Pro 4K QLED TV, featuring vibrant QLED visuals, HDR support, immersive audio and Fire TV, making it a great choice for movies, gaming and streaming. MRP: ₹62,999 | Offer price: ₹32,249 (45% off).
- TCL 164 cm (65-inch) Smart Mini LED Google TV: Transform your living room into a home entertainment hub with TCL’s 65-inch Smart Mini LED Google TV, designed to deliver an immersive big-screen experience for movies, shows and sports. MRP: ₹1,32,990 | Offer price: ₹67,740 (50% off).
- LG 108 cm (43-inch) NU87 AI Series Nano 4K Ultra HD Smart TV: Designed for enhanced viewing experience, the LG NU87 AI Series TV combines 4K Ultra HD resolution, AI-powered picture enhancements and immersive Dolby Atmos sound, making it suited to movies, shows and everyday entertainment. MRP: ₹45,990 | Offer price: ₹30,350 (30% off).
- Sony BRAVIA 2M2 Series 139 cm (55-inch) 4K Ultra HD Smart LED Google TV: Elevate your home entertainment experience with Sony’s BRAVIA 2M2 Series 4K Smart TV, designed to bring movies, shows and sports to life with detailed visuals and smart streaming features. MRP: ₹99,900 | Offer price: ₹56,490 (36% off).
Flat 50% off on Home, Kitchen, Toys and Outdoors products
This Diwali, enjoy flat 50% off on 1L+ products and the lowest prices of the year on 2L+ Home, Kitchen, Toys & Outdoors products.
- Ninja Combi 14-in-1 Multi-Cooker, Oven & Air Fryer (12.5L): Bring versatility to your kitchen with the Ninja Combi 14-in-1, combining multi-cooking, oven and air-frying capabilities in one appliance to make everyday cooking more convenient. MRP: ₹29,990 | Offer price: ₹22,999 (23% off).
- Prestige Astra 750W Mixer Grinder with 5 Jars: Simplify everyday food preparation with the Prestige Astra mixer grinder, featuring a 750W copper motor and five jars for versatile grinding, mixing and juicing needs. MRP: ₹6,725 | Offer price: ₹3,299 (51% off).
- Centuary Sleepables 8-inch King Size Ortho Memory Foam Mattress: Enhance your everyday comfort with the Centuary Sleepables Ortho Memory Foam Mattress, featuring a three-layer construction designed for pressure relief and back support, along with a 10-year manufacturer's warranty. MRP: ₹26,743 | Offer price: ₹10,999 (59% off).
- Hero MotoCorp DESTINI 125 FI ZX+ DSSC Scooter: Explore the Hero Destini 125 ZX+ DSSC, a scooter designed for everyday mobility, with a booking option available through Amazon. MRP: ₹92,636 | Offer price: ₹82,886 (11% off).
- Bajaj Chetak 3503 Electric Scooter: Explore electric mobility with the Bajaj Chetak 3503, an electric scooter available through Amazon's vehicle booking offering. MRP: ₹1,25,698 | Offer price: ₹1,21,698 (3% off).
- Bosch GBH 220 Corded Electric Rotary Hammer: Take on drilling tasks with the Bosch GBH 220 rotary hammer, featuring a 720W motor, SDS Plus system and three operating modes for working with concrete, metal and wood. MRP: ₹11,500 | Offer price: ₹4,799 (58% off).
Great deals on Fashion and Beauty from top brands, latest trends and more
Get up to 80% off across fashion, beauty, footwear, luggage, watches, handbags, jewellery and more, with exciting deals on leading brands including Biba, WROGN, GAP, Lakmé, Dove, Laneige, Crocs, Skechers, American Tourister, Titan and more.
- American Tourister Liftoff+ 8 Wheel Set of 3 Trolleys: Get ready for your next getaway with the American Tourister Liftoff+ set of three trolleys, designed to make packing and travelling more convenient with versatile luggage options for different travel needs. MRP: ₹25,900 | Offer price: ₹7,299 (72% off).
- Skechers Brisbane Summit Sneaker: Step into everyday comfort with the Skechers Brisbane Summit Sneaker, a versatile footwear choice suited to daily outings, casual looks and on-the-go wear. MRP: ₹4,299 | Offer price: ₹2,120 (51% off).
- Salvatore Ferragamo FERRAGAMO Intense Leather Eau de Parfum: Make a statement with Salvatore Ferragamo FERRAGAMO Intense Leather Eau de Parfum, a sophisticated fragrance that adds a distinctive touch to special occasions and evening wear. MRP: ₹9,265 | Offer price: ₹6,540 (29% off).
- BIBA Viscose Rayon Solid Straight Casual Kurta with Palazzo and Dupatta: Celebrate festive dressing with BIBA’s kurta, palazzo and dupatta set, bringing together ethnic styling and an easy-to-wear silhouette for celebrations, family gatherings and everyday occasions. MRP: ₹4,599 | Offer price: ₹2,287 (50% off).
- Boldfit Men's Puffer Winter Jacket: Get ready for cooler days with the Boldfit men's puffer jacket, featuring a versatile winter-ready style for everyday outings and casual layering. MRP: ₹3,499 | Offer price: ₹1,099 (69% off).
- KEEMTI Lab Grown Diamond Pendant For Women 925 Sterling Silver Anti Tarnish: Add timeless sparkle to every occasion with Keemti Jewels’ SGL-certified lab-grown diamond jewellery, featuring 0.26 carat diamonds. A thoughtful gift for birthdays, anniversaries and festive celebrations. MRP: ₹9833 | Offer price: ₹7471 (24% off).
Get up to 70% off on Everyday Essentials
Get festive ready with up to 70% off on bestselling everyday needs, across grocery, household essentials, baby care, pet care, health and wellness, and more. Enjoy extra savings with coupons and get 10K+ products delivered overnight across 75+ cities.
- Motherharvest Makhana 1kg (GW) Combo Offer: A festive snacking essential, Motherharvest Makhana makes for a light and crunchy addition to your Diwali celebrations. MRP: ₹1,499 | Offer price: ₹748 (50% off).
- Urban Platter Brazil Nuts: Add a wholesome touch to festive snacking with Urban Platter Brazil Nuts. MRP: ₹1,200 | Offer price: ₹875 (27% off).
- Beco Reusable Kitchen Towel Roll: Make everyday kitchen clean-ups easier with Beco's reusable kitchen towel roll, designed to be soft, highly absorbent and washable up to 2,000 times. MRP: ₹255 | Offer price: ₹169 (34% off).
- Baybee Bedding Set: Refresh your little one's space for the festive season with the Baybee Bedding Set. MRP: ₹999 | Offer price: ₹649 (35% off).
- Amazon Basics Cat Litter, 5kg: Keep everyday pet care sorted with Amazon Basics Cat Litter. MRP: ₹2,199 | Offer price: ₹809 (63% off).
- Pil Neem Plus Herbal Pet Shampoo, 1000ml: Add a pet-care essential to your festive shopping list with Pil Neem Plus Herbal Pet Shampoo. MRP: ₹880 | Offer price: ₹418 (53% off).
- Forest Found Roasted & Salted Edamame (500g): Bring some variety to festive snacking with Forest Found Roasted & Salted Edamame Beans. MRP:
₹799 | Offer price: ₹389 (51% off).
Amazon Bazaar
Get up to 70% off across fashion, beauty, kitchen, home and more, with extra cashback to make every deal even better.
- Short Kurti: Add the desi touch to festivities with stylish kurti. MRP: ₹999 | Offer price: ₹211 (79% off).
- Rope light: Add a festive touch to your home with these rope lights, bringing convenience and charm to your celebrations. MRP: ₹599 | Offer price: ₹159 (73% off).
- Chopper: Make everyday food preparation easier with a handy chopper for your kitchen. MRP: ₹599 | Offer price: ₹67 (89% off).
- Rangoli Stencils: Set the mood for festive gatherings and special moments with beautiful rangoli. MRP: ₹199 | Offer price: ₹89 (55% off).
- Highlighter: Add a touch of glow to your beauty routine with a highlighter, perfect for festive looks and everyday makeup. MRP: ₹349 | Offer price: ₹99 (72% off).
- Frother: Bring your café-style favourites home with a handy frother for your everyday beverage routine. MRP: ₹99 | Offer price: ₹169 (83% off).
- Men's Sandals: Complete your everyday looks with men's sandals suited to versatile casual styling. MRP: ₹799 | Offer price: ₹219 (73% off).
Smart Home Devices – Get up to 45% off on Echo and Fire TV devices, with free Alexa+ Early Access
This festive season get exciting deals on Echo smart speakers, smart displays and Fire TV streaming sticks. Customers who purchase any eligible Echo smart speaker, smart display or Fire TV streaming stick can enjoy free Alexa+ Early Access, along with great savings on select devices.
- Echo Dot (5th Generation): Bring hands-free convenience to your everyday routine with the Echo Dot, featuring Alexa for music, smart home controls, reminders and more. Flat ₹1,000 off. Get it for ₹4,499.
- Echo Spot: Add a smart touch to your bedside or desk with the Echo Spot, featuring Alexa, a customisable display and at-a-glance information. Flat 22% off. Get it for ₹6,999.
- Echo Show 8: Enjoy an enhanced smart home experience with the Echo Show 8, featuring an 8-inch display for video calls, entertainment and smart home controls. Flat ₹6,000 off. Get it for ₹18,999.
- Echo Dot Max: Enjoy room-filling sound and convenient Alexa-powered smart home controls with the Echo Dot Max. Flat 30% off. Get it for ₹8,999.
- Fire TV Stick HD: Stream your favourite movies and shows in Full HD with the Fire TV Stick HD, bringing entertainment and streaming apps to your TV. Flat 45% off. Get it for ₹2,999.
- Fire TV Stick 4K Select: Upgrade your viewing experience with the Fire TV Stick 4K Select, offering 4K Ultra HD streaming and access to your favourite entertainment apps. Flat 27% off. Get it for ₹3,999.
- Fire TV Stick 4K Plus: Enjoy 4K streaming and a more immersive home entertainment experience with the Fire TV Stick 4K Plus. Flat 21% off. Get it for ₹5,499.
Local Shops
This Diwali, brighten your home, surprise your loved ones and make your hosting game unbeatable with home, gifting and appliance finds from Amazon Local Shops. From stunning sofas to silver coins and festive sweets, discover exciting finds from stores near you, delivered in as fast as 3 hours.
- Cozy Velvet 4-Seater Sofa: Give your living room a festive refresh with this Cozy Velvet 4-Seater Sofa, perfect for bringing family and friends together this Diwali. MRP: ₹39,999 | Offer price: ₹12,985 (68% off). Save an extra ₹917.70 with coupons and Amazon Pay ICICI Bank Credit Card, and get ₹603 cashback.
- Luxury Diwali Gift Hamper by The Gift Studio: Make festive gifting extra special with the Luxury Diwali Gift Hamper by The Gift Studio, perfect for surprising loved ones. Offer price: ₹1,699. Get ₹84 cashback with Amazon Pay ICICI Card.
- Pure Silver Lakshmi Ganesha Coin (1g): Share blessings and festive cheer with a Pure Silver Lakshmi Ganesha Coin, a thoughtful keepsake for loved ones this Diwali. Offer price: ₹569 (70% off).
- Genus Inverter Battery: Keep your festive celebrations running smoothly with the Genus Inverter Battery, an essential for added peace of mind at home. Offer price: ₹31,900.
- Lal Sweets Kaju Katli: Make every festive gathering sweeter with Lal Sweets Kaju Katli, a classic mithai for sharing the joy of Diwali. MRP: ₹550 | Offer price: ₹248 (55% off).
- Personalized Caricature Gift from IGP: Make gifting more personal with a customised caricature from IGP, a memorable way to celebrate your loved ones this Diwali. Offer price: ₹645.
Amazon Business
This festive season, Amazon Business is bringing exclusive deals to help business customers save big on festive purchases. Enjoy special festive deals and bank offers, business-only prices, bulk discounts, and exclusive cashback up to ₹9,999/- on select categories. Explore a curated festive gifting catalogue featuring 10,000+ products from leading brands, with prices starting at just Rs. 199—perfect for planning gifts across every budget. Get up to 75% off on corporate gifting options, up to 70% off on gift hampers, bags, wallets, and luggage, plus additional bulk discounts of up to 14%. Whether you’re gifting clients, employees, or partners, this is your one-stop destination for memorable, budget-friendly festive gifting.
Small and Medium Business
Celebrate Diwali with the Great Indian Festival and the spirit of Emerging Brands. Get a minimum of 40% off on amazing finds from India's small businesses. From beautiful home décor and festive gifting to everyday essentials, discover products crafted with passion while supporting the dreams of local entrepreneurs.
Become a Prime member now!
Amazon Prime is designed to make your life better every day, bringing together unlimited free and fast delivery, Prime-only offers, rewards and cashback, access to shopping events like Prime Day and blockbuster entertainment, all in a single membership. Prime members can also enjoy an additional 5% cashback on purchases made using the Amazon Pay ICICI Bank Credit Card, over and above the existing 5% cashback for Prime members, along with an extra ₹250 cashback on eligible purchases during the festive event.
Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers. The deals and discounts are provided by sellers and/or brands to the total exclusion of Amazon. Product descriptions, features and deals are provided by sellers and reproduced as-is.
Update: This article was originally published on September 25, and has been since updated to reflect the latest information.
