The baritone that has enchanted the Indian film industry for over five decades, will soon deliver a unique voice experience to the many Indian customers who use Alexa. Yes, you heard that right! Amitabh Bachchan has partnered with Amazon to create a unique celebrity voice experience.
Customers in India will be able to access Mr Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. This feature will only be available next year.
With voice technology, we are building something to engage more effectively with my audience and well-wishers.
Alexa will have first ever celebrity voice experience in India. Hint: “Rishte mein toh hum tumhare baap lagte hai, naam hai _”— Amit Agarwal (@AmitAgarwal) September 14, 2020
Any guesses? pic.twitter.com/bJonYB1Kli
The Amazon Alexa team will work closely with Mr Bachchan to capture the iconic voice from the Shehenshah of Bollywood and deliver a unique voice experience to customers. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more. When launched next year, customers in India can easily invoke the Amitabh Bachchan voice experience by just asking Alexa and instantly getting their favourite superstar’s voice responding to popular requests.
Speaking on this feature, Mr Amitabh Bachchan says, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”
Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers.
Saying that cricket and Bollywood are integral to Alexa’s unique Indian personality, Puneesh Kumar, Country Leader for Alexa, Amazon India, adds, "Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”
Alexa is also available on the Echo, Fire TV Stick with Alexa Voice Remote, Fire TV Edition, the free Alexa app as well as the Amazon shopping app (Android only). In addition, several third-party devices like mobile phones, Bluetooth speakers, headphones, wearables and smart TVs also come with Alexa built-in.