Reading has long been a way for us to escape into a different world or to learn something new. In the face of increasing connectivity, many of us want to get lost in a book and not be interrupted by notifications or distractions. According to a recent survey commissioned by Kindle and conducted by Kelton Global, worldwide, 60% of people say reading is a favorite vacation activity.
We want to make it easy for people to enjoy great books wherever they are. That’s why today we’re excited to announce the all-new Kindle Oasis—featuring our best Paperwhite display ever. The all-new Kindle Oasis features a large 7-inch, 300ppi display with a new color adjustable front light. Now, you can customize the color tone from cool to warm to easily transition from daytime to a comfortable nighttime reading experience. You can even schedule the screen warmth to update automatically with sunrise and sunset.
“The all-new Kindle Oasis with a color adjustable front light will help users to read with a warmer tone when reading during the day or night, indoor or outdoor.”
“Kindle devices are designed to give users a delightful reading experience. The all-new Kindle Oasis with a color adjustable front light will help users to read with a warmer tone when reading during the day or night, indoor or outdoor”, said Parag Gupta, Head of Amazon Devices India. “We have also found that the number one reason people read is to relax. We feel that the all-new Kindle Oasis will be a great companion whether you are lounging on your vacation by a poolside or everyday in the comfort of your bed”.
The all-new Kindle Oasis comes with the next generation of e-ink technology for fast page turns. Built for hours of reading comfort, Kindle Oasis features a thin and light ergonomic design for one-handed reading, and dedicated page turn buttons. The Kindle Oasis is designed to withstand accidental drops and splashes, whether you’re reading in the bath tub, hot tub, or pool. It is IPX8 rated to protect against immersion in up to two meters of fresh water for up to 60 minutes.
Like all Kindle devices, you can read for weeks on a single charge with the all-new Kindle Oasis so there’s no need to pack another charger in your suitcase.
While three fourths (75%) of readers say that the best place to get lost in a good book is on vacation, universally, the number one reason people are reading is relaxation (68%). So, whether traveling the world or enjoying a staycation, readers are turning to books to experience their next big adventure and broaden their horizons.
That’s why the all-new Kindle Oasis makes it easy to find your next vacation read—with three months of Kindle Unlimited at just INR 2, readers have access to millions of eBooks, comics, kids’ books, and more. These include popular books like Chetan Bhagat’s The Girl in Room 105, Keepers of the Kalachakra, Mind is your Business, the complete Harry Potter series and comics from Amar Chitra Katha. After three months, Kindle Unlimited is just INR 169 per month. With Prime Reading, users will have access to hundreds of eligible eBooks, comics and more, included at no extra cost with their Prime membership. Additionally, for all the pre-book customers, there will be a benefit of 100% off on the purchase of any one eBook (upto INR 500).
The all-new Kindle Oasis will start shipping August 19 and is available for pre-order today at www.amazon.in/kindleoasis for INR 21,999 for the 8 GB version, and INR 24,999 for the 32 GB version. The new device comes in Graphite and Champagne Gold color options.