Mega Deals on smartphones and accessories are now live on Amazon.in, bringing customers the best prices of the year across flagships, mid-range and entry 5G devices, ahead of the Amazon Great Indian Festival 2026.
The line-up features customer-chosen winners from the recently concluded Best in Tech Awards across gaming, camera, all-round performance, battery endurance and affordable 5G, spanning the most popular Android flagships, feature-packed iPhones and the season's anticipated launches.
Customers can get a 10% instant discount on SBI Credit & Debit Cards and Credit Card EMI, Prime members get up to 10% extra savings and unlimited 5% cashback on the Amazon Pay ICICI Bank Credit Card.
Flagship smartphones at their best prices of the year
- Samsung Galaxy S25 Ultra 5G at ₹84,999 (including ₹5,000 coupon offer). A Best in Tech Awards winner, as the Record-Breaking Android Smartphone on Amazon.in, it features a 200MP Pro camera for razor-sharp shots from ultra-wide to telephoto
- iPhone 16: A value-packed iPhone deal on Amazon.in, powered by the A18 chip built for Apple Intelligence
- Samsung Galaxy Z Fold7 5G at ₹1,29,999 (up to 12 months No Cost EMI). An ultra-sleek foldable with a 200MP camera, bringing flagship photography into a pocket-friendly form
Best-in-class performance across mid-range and gaming
- iQOO 15R at ₹46,499 (after ₹7,500 off with coupons; get up to 3 months No Cost EMI). Voted by customers as the Best Gaming Smartphone at the Best in Tech Awards, it comes with Snapdragon 8 Gen 5, 3.5M+ AnTuTu, 144FPS stable gaming and 1.5K super resolution
- XIAOMI 17 at ₹59,999 (get flat ₹3,000 bank discount; up to 6 months No Cost EMI). It was adjudicated as the Best Camera Smartphone at the Best in Tech Awards, with a 50MP Leica Triple camera co-engineered with Leica for professional-grade photography
- OnePlus Nord 6 at ₹42,999 (including CC EMI ₹2,000 bank discount; up to 6 months No Cost EMI). The winner of Endurance Champion for battery at the Best in Tech Awards, delivering 165 FPS AAA gaming with PC-level performance in your palm
- OnePlus Nord CE6 at ₹33,999 (including CC EMI ₹2,000 bank discount; up to 6 months No Cost EMI). Named Best All-rounder Midrange Smartphone in the Best in Tech Awards, with a dual-chip engine pairing Snapdragon and a Touch Reflex Chip for snappy, lag-free performance
- Samsung Galaxy A56 5G at ₹31,999 (up to 6 months No Cost EMI). A 4nm processor delivering a leap in speed and battery efficiency
Value 5G smartphones for every shopper
- iQOO Z11 Lite 5G at ₹15,499 (including ₹2,000 coupon offer). Named Best Entry Level 5G Smartphone in the Best in Tech Awards, comes with a 6500mAh battery and 44W fast charging for all-day power and quick 15-minute top-ups
- REDMI 15C 5G Prime Edition at ₹15,999, it comes with a 17.53cm display, the segment's largest, with a 120Hz smooth refresh rate.
- Lava Bold N4 Pro 5G at ₹13,999 (including ₹1,000 bank discount), it gets a 50MP AI Dual Rear camera for bold moments and bolder shots
Audio accessories to complete the upgrade
- Samsung Galaxy Buds Core at ₹2,949, customers get Galaxy AI-enabled with ANC for immersive sound and smarter listening
- OnePlus Nord Buds 4 Pro at ₹3,999 (including ₹200 instant bank discount). Comes with 55dB Active Noise Cancellation for a focused listening experience
From AI-powered discovery to personalised shopping experiences
Amazon India is making shopping simpler and more intuitive with AI-powered tools designed for faster discovery and smarter decision-making.
- With Rufus, customers can get personalized recommendations through natural prompts. Rufus now understands Hinglish, so shoppers across Bharat can ask in the natural mix of Hindi and English they use every day; it offers smart price tracking with a Price History view that shows how a product's price has moved over anywhere from one month to a year; and it sends personalised deal alerts the moment a deal goes live on something a customer cares about, so they can buy when the item reaches their target price.
- Lens AI lets customers instantly find products by simply snapping a photo online or offline.
- With Watch Highlights, customers can tap below the product images to watch a 30 to 40 second AI-generated video that sums up a product and its key features.
- Quick View surfaces a product summary, three simple reasons to buy and a customer reviews summary in a single click.
Furthermore, features like AI Review Highlights, Quick Learn and Buying Guides further simplify evaluation and visualisation, while a more personalised homepage ensures tailored product discovery based on individual preferences.
AI also works quietly in the background. Recommendations draw on each customer's tastes and past activity, becoming more relevant over time. Customers can easily pick up where they left off between festival deals. When customers search, a web search tool surfaces what is trending, AI overviews sum up the options on the results page and the most relevant details rise to the top of the product page. The cart adapts to each customer's preferences too.
Smartchoice makes choosing a smartphone easier with expert-curated recommendations matched to how customers will actually use the device. Shoppers can skip comparing long spec sheets and quickly narrow down to the phone that fits their needs
Amazon India scales up for the Amazon Great Indian Festival 2026
Ahead of the festive season, Amazon India created more than 160,000 seasonal work opportunities across its pan-India operations network, spanning over 400 cities from large metros to tier 2 and tier 3 cities such as Varanasi, Kochi, Jalandhar, Ghaziabad, Ranchi, Salem and Gorakhpur, with opportunities for thousands of women and associates with disabilities. Amazon India has also announced its biggest-ever network expansion, adding 20 new fulfilment centres, six new sort centres and 150 new last-mile delivery stations across 118 cities, increasing total storage capacity by 50% to 64 million cubic feet to extend faster, more reliable deliveries deeper into tier 2 and tier 3 India. On the back of this network, together with lower selling fees and AI-powered seller tools, Amazon India's seller base has crossed 20 lakh, with more than 3 lakh new sellers joining, marking its strongest seller growth in three years.
Shop more with Amazon Pay
Amazon Pay makes festive shopping more rewarding at every step; customers using the Amazon Pay ICICI Bank credit card earn unlimited 5% cashback as Prime members and 3% as non-Prime members, along with welcome rewards worth up to ₹2,500 and zero joining and annual fees. With Amazon Pay Later, customer can get 10% cashback on a host of purchases and Pay in 3 interest free EMIs on cart values of ₹1,500 and above with zero processing fee. Everyday spends go further too, with a flat ₹20 cashback on Amazon Pay Balance orders of ₹300 and above across fashion, beauty, home & kitchen categories along with rewards of up to ₹500 for first time shoppers on bill payments, and up to ₹50 back on recharges and bills. For those planning festive getaways, Prime members using the Amazon Pay ICICI Bank Credit Card enjoy up to 15% off with 5% cashback on flights and hotels.
Become a Prime member now!
Amazon Prime is designed to make your life better every day, bringing together unlimited free and fast delivery, Prime Exclusive Offers, rewards and cashbacks, access to shopping events like Prime Day and blockbuster entertainment, all in a single membership. Prime members also get additional cashbacks when shopping on Amazon Now. Members can earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card.
